SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. We do thousands of customer interviews every year, both with the individual and with the B2B buyers that buy our product. So, let me walk you through that. That doesn’t sound too hard.” As the CEO, I had to really listen.

B2B 173

B2B B2C Scale New CTO 173

Outseta

APRIL 11, 2019

Why most SaaS companies are blind to some of the best talent on the market By Geoff Roberts 9 min read I believe that most SaaS companies are missing out of a major opportunity when hiring—the opportunity to hire more part-time help, where the employee acts as a fully integrated (albeit part-time) member of the team on an ongoing basis.

CTO Hire 52

CTO Hire Sales Hiring B2B New CTO 52

SaaStr

JUNE 26, 2024

Deals are contracting, not because of layoffs, but because people are managing budgets so tightly. It Takes Time To Bounce Back Jason was the first investor in RevenueCat , a company that automates mobile subscriptions on your phone. 30% of all mobile apps with a paid subscription use RevenueCat to manage it.

CTO Hire 148

CTO Hire AI Venture Capital Sales Hiring 148

SaaStr

NOVEMBER 21, 2019

We are a purely B2B fund, focused on software and fintech. Education has impacted both the supply of … we’re talking about the B2B SaaS entrepreneurs and the supply of investors. Maybe fifty of them are B2B SaaS. What we’ve seen is the playbook to start a B2B SaaS company has become quite obvious.

New CTO 182

New CTO Sales Hiring B2C CTO Hire 182

Intercom, Inc.

JULY 21, 2022

Things like media companies, finance companies, retail companies, sales functions, marketing functions, and customer support. “The biggest thing I can do for Slack is to hire people who know a lot more than I do and give them free rein to do their best work” Adam Risman: You mentioned the team started with performance marketing.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. We’re on iTunes.

Scale 120

Scale CTO Hire CTO Coach Scaling 120

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? This year, we’re shaking things up with our first ever B2B marketplace napkin! Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces.

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Click To Tweet.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Maggie Hott , Director of Sales at Webflow. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C.

VP of Engineering 118

VP of Engineering Technical Review Scale Outsourcing Services 118

Intercom, Inc.

JANUARY 5, 2022

Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. It allows companies to prove their real-time security posture just about any day of the year, so it accelerates their sales cycles and security reviews. Liam: Why is it so important for B2B companies to be SOC 2 compliant as they scale?

Scale 211

Scale Software Review compliance Technical Review 211

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Tweet this quote.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Upscope

JANUARY 5, 2020

It’s the underpinning of your go-to-market strategy and impacts everything from marketing to sales, to customer success and the product itself. If you position around "time saved" you lose money Jason Cohen has built and sold several companies and is the Founder and CTO of WP Engine. Why positioning matters?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

JULY 28, 2021

I’ve spent my whole career in B2B software. I retired from SunGard Treasury Systems as their CTO. Even after we did our pivot to the accounting automation and optimization, we still had desperate moments. year sales cycles. You have to learn things like how do I scale my sales force? background music].

Startup 291

Startup CTO Hire Sales Hiring CTO Coach 291

SmartKarrot

FEBRUARY 16, 2022

He is well-known in the B2B SaaS space for his product. Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. Alexander Theuma. Asia Orangio.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

MARCH 1, 2019

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. The third one would be sales motion.

Outsourcing Services 114

Outsourcing Services Sales Hiring CTO Hire Technical Review 114

SaaStr

AUGUST 2, 2020

The transcript for this episode is below: Therese Tucker: I’ve spent my whole career in B2B software. I retired from SunGard Treasury Systems as their CTO. Even after we did our pivot to the accounting automation and optimization, we still had desperate moments. year sales cycles. How do we sell to accountants?

Startup 228

Startup CTO Hire Scale CTO Coach 228

Sales Hacker

SEPTEMBER 20, 2024

If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. Topping the list of most-loved sales platforms, Apollo has a 4.8 and a New Era in Sales Tech Last week, we unveiled Operator , the first company incubated within GTMfund, alongside the announcement of a $3.6 The result?

Technical Review 76

Technical Review Scale Technical Cofounder New CTO 76

Hull

JANUARY 22, 2019

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS). In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. Integrate sales CRM (Salesforce).

SaaS Payments 77

SaaS Payments Engineering Technical Advisors Payment Solutions 77

Teamgate

JANUARY 14, 2019

Also, you are known to the media, meaning the public interest in the story is more obvious and placing a story takes less time. Moreover, big brands have a fantastic infrastructure in place and you are working in-sync with other teams (marketing, production, sales), meaning that your campaigns are always amplified.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

SaaStr

SEPTEMBER 24, 2021

Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Christine Spang, Co-Founder and CTO @ Nylas. Dave Walters, CTO @ Hired. Christa Diaz, Senior Director, Customer Success @ Hired. Jenn Knight, Co-Founder, CTO @ AgentSync. Brian Peterson, CTO @ Dialpad.

VP of Engineering 291

VP of Engineering Technical Cofounder CTO Coach CTO Hire 291

SaaStr

JANUARY 10, 2020

Does Bob agree with the notion that channel sales have completely died in the world of SaaS? How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Why is this? What are the drivers of its death?

Sales Hiring 162

Sales Hiring Outsourcing Services Scale CTO Hire 162

Sales Hacker

MARCH 11, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

Scale 83

Scale Technical Advisors Sales Hiring Technical Review 83

SaaStr

MARCH 31, 2024

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. We are a Boston B2B marketing software company, we are super excited and passionate about this, but we cannot outspend Facebook or Google.

Part-Time CTO 291

Part-Time CTO CTO Hire CTO Coach CTO 291

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) 29:06) The importance of sales playbooks and codifying the sales process. (35:30)

Scale 116

Scale Sales Hiring Scaling CTO Coach 116

Sales Hacker

FEBRUARY 4, 2025

And that’s been your world and maybe a good place to start is, you know, pulling from your time at, at landing and, and we work. What did you wish more CROs, VPs of sales, your counterparts on the revenue side knew about how to communicate? You are the customer service representative for our CRO, our CTO. Hey everyone.

Sales Recruiting 89

Sales Recruiting Scale Finance Underperforming Technical Team 89