Remove B2B Remove Development Remove Software Development
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Most software developers are skeptical.

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Proven A/B Test Winners for B2B CRO

FastSpring

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. Jump to video.

B2B 169
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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So, let me walk you through that. We said, “Well, we think we can do that.

B2B 173
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Doubling Down: Erica Brescia, Managing Director at Redpoint Ventures

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. joined forces with the incredibly talented Eiso Kant to build the world’s most capable AI for software development. Check that out here.

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How to Accelerate Production Deployment and Embed Trustworthy AI into Commercial Solutions with IBM Embeddable AI Leader George Kreitler

SaaStr

At IBM, they launched Watson X, their approach to an AI and data platform mainly focused on B2B. This platform lets you do all model training, development, deployment, prompt-tuning, and fine-tuning. The last area is around app development and IT ops or, simply put, code.

AI 296
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118
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Top 10 How To Articles for SaaS CEO’s

Incredo

You will find articles that cover topics from branding to pricing and from developing your product to marketing it. If you have an MVP, you have developed your core product feature and are ready to get feedback from initial users. How To Deal With Software Development By Embracing The Slow Down Strategy , Incredo.

Scale 188