SaaStr

JUNE 13, 2024

Classic B2B SaaS Last Year vs. Summer ‘24 Where are we today? That’s a much bigger value potential for AI. So, yes, it makes sense to replace people with six-figure salaries who are punching cards and filling out expense reports.

Scale 311

Scale AI Sales Underperforming Technical Team 311

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

APRIL 11, 2020

We don’t talk that much about “traffic” to our websites in B2B, but awareness matters. Grow your high-quality pipeline and opportunities even if sales cycles are crazy long now. Grow traffic. What can you do to 5x your traffic? Grow presence. How can you double the organic searches for your startup? Grow brand.

Revenue 358

Revenue Healthcare B2B Branding 358

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. To help, in this article, I’m going to give you the top five most common sales objections you’ll face in B2B sales, tips on how to overcome them, and then I’ll give you a few bonus tips to take with you. The Price Isn’t Right.

B2B 103

B2B Sales Payment Services Payment Solutions 103

Buffer Resources

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Day 7 Share your 'new week' routine — how do you psych yourself up for Mondays?

Branding 123

Branding Social Media B2C Engagement 123

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Let’s dive in!

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Marketing doesn’t convert overnight. Mistake #5: Not Properly Jumping on the AI Bandwagon AI hasn’t changed every B2B and SaaS space in 60 seconds.

Sales Hiring 311

Sales Hiring Scale AI Search AI 311

SaaStr

OCTOBER 22, 2019

And ideally, have a mix of B2C and B2B experience. is a really sort of a media/community company, but our consumers and customers are all B2B/SaaS). Director+ of Growth Marketing. We’ve learn a lot over the years and really we only want to hire folks that know and believe in SaaStr. Because SaaStr Inc.

Sales Hiring 36

Sales Hiring Scale Social Media B2C 36

SaaStr

MARCH 28, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s your pulse check on the venture markets right now, today? We had a great one last time with Lucy Deland, Co-founder & General Partner at Inspired Capital.

Venture Capital 279

Venture Capital Cybersecurity Artificial Intelligence Scale 279

SaaStr

JUNE 3, 2022

How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA. How to Run Sales and Marketing Ops Across Multiple Continents with LumApps CRO and VP of Growth Marketing.

Mobile 278

Mobile Scale SMB Travel 278

Sales Hacker

NOVEMBER 8, 2024

For B2B SaaS companies, building a base of advocates – customers who champion your brand can be a pivotal go-to-market advantage. Visit vanta.com/gtmnow to learn more about Questionnaire Automation. Build Customer Loyalty in the First 30 Days In the wake of election season, one principle stands out: the power of a loyal base.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 221

Strategy B2B Sales Enablement Advertising 221

SaaStr

JULY 20, 2019

But in B2B, the world you are trying to reach is customers, not users. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Inbound or Outbound Sales? The Answer is Yes. At least usually. And that world, while large, isn’t infinite.

Sales Hiring 279

Sales Hiring B2C Marketing Investment 279

SaaStr

NOVEMBER 5, 2021

You need it to get a sense of how you are doing in SaaS, and how to plan your sales and marketing spend. As one of the leading later-stage B2B VC funds, IVP meets with a ton of SaaS founders at $15m+ ARR. And IVP has published some data to help you benchmark it. The average Magic Number at $15m ARR is 1.2.

Scale 299

Scale SaaS Acquisition Benchmarks 299

SaaStr

APRIL 4, 2023

I see so many SaaS and B2B companies end up with their long tail and smallest customers only contributing a single digit percent of revenue as they scale, even if it starts off much higher. I had two discussions just last week on this, one with a great SaaS company at $30m ARR, another at $140m ARR.

Scale 288

Scale Scaling Acquisition B2B 288

GetUplift

JULY 4, 2024

Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy. They’re a great partner.

Scale 75

Scale Technical Review B2B Strategy 75

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

SaaStr

MAY 30, 2024

Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. You want customers to understand the product and pricing and start using it on their own. Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions?

Scale 305

Scale AI Search Azure Sales 305

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 109

Strategy Marketing B2B Growth Marketing 109

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 113

Revenue Marketing Customer Lifetime Value B2B 113

SaaStr

FEBRUARY 3, 2021

Often marketers can get caught up in driving conversions through emotional resonance in our marketing messages. While that is undoubtedly a legitimate strategy, B2B buyers, especially at the enterprise level, need logical, fact-based reinforcement to commit to a sale. #2 . #1 Rational & Committee Buyers.

Enterprise 225

Enterprise Marketing Scale Benchmarks 225

Sales Hacker

JUNE 30, 2022

6 steps to creating sales and marketing alignment. Watch the webinar: Making ABM Stick: How to Create Marketing and Sales Alignment that Lasts. Why is sales and marketing alignment so important to ABM? B2B buying has changed. 6 steps to create sales and marketing alignment that lasts. The Iron Horse insight.

Management 126

Management Marketing Sales Leadership 126

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Take sales intelligence platform, Dooly , for example.

Strategy 279

Strategy Travel Branding Interviewing 279

SaaStr

JUNE 5, 2021

It will be the largest non-vendor event in the world for business software, by far, and perhaps the one really Tier 1 B2B event this year. Fast foward to today, and we’re planning the 7th SaaStr Annual for 10,000 attendees. I knew what I liked about Dreamforce, Boxworks, etc. — and what I didn’t.

Interviewing 276

Interviewing Scaling B2B Investment 276

SaaStock

MARCH 21, 2019

The unique model that the Boston-based VC firm has is to provide strong support to companies post their investment to help them refine business models, pricing, marketing so they can ultimately scale. Prior to joining OpenView, Ashley cut her teeth in Wayfair.com where she executed their expansion into B2B.

Scale 172

Scale Scaling Business Model B2B 172

Kellblog

MAY 4, 2023

So much fun, in fact, that we ran long and they ended up splitting the episode in two parts: one focused on founder sales knowledge (material derived from the Balderton Founder’s Guide to B2B Sales that I wrote and about which I’ve blogged here ) and the other focused on sales & marketing alignment.

Sales 101

Sales Marketing SaaS B2B 101

Intercom, Inc.

OCTOBER 29, 2019

Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs. Some approaches to segmentation I’ve seen and used in my career include: Performance: If we choose to segment by business model and vertical, do we see B2B customers start at higher revenue than B2C customers (acquisition)?

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth.

Scale 138

Scale Revenue Systems Review Technical Review 138

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Sales Hacker

OCTOBER 4, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. I am a content marketer (based in coolplace ) who loves to write and make content in the B2B space. Join Kristina Finseth (Sr.

Sales Hiring 104

Sales Hiring AI Search Content Marketing AI 104

SaaStr

MAY 25, 2024

It was founded by three developers who owned a consulting firm previously, helping startups come to market. Building a $100M+ ARR business is no easy feat. Let’s first start with how Cloudinary came to be.

Scale 316

Scale Sales Hiring SaaS Payments Development 316

Sales Hacker

NOVEMBER 3, 2023

Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. Save Your Seat More for your eyeballs : Enough hunch-based selling.

Interviewing 121

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 121

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. You spent quite a lot of time at consumer companies before you joined Gusto and kind of made the move to B2B, which we’re super happy about. We love B2B. I don’t think that was like planned.

Scale 162

Scale Sales Hiring Development Team Review Technical Review 162

Mucker Capital

NOVEMBER 8, 2023

This will help you understand their public persona and identify unique market gaps that your company can take advantage of. To analyze the position of a property tech startup in the B2B landscape, a careful examination is required. This applies even in the B2B landscape, where emotional connections play a crucial role.

Branding 98

Branding Startup Development Strategy 98

Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. He’s been a B2B leader in businesses from pre-revenue to $600MM.

Sales Recruiting 78

Sales Recruiting AI Search AI B2B 78