Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Sales Hacker

NOVEMBER 16, 2023

No Person is an Island It is rare in B2B sales for a single buyer to make a noteworthy purchase in a vacuum, and according to the Harvard Business Review software purchases greater than $100k involve on average eight stakeholders. Examples: CTO, COO, CFO. Who is in your “Buying Committee”?

Part-Time VPE 122

Part-Time VPE Technical Review Forecasting Software Review 122

Intercom, Inc.

JANUARY 5, 2022

And then, in the 50s, they introduced this new thing, and there was resistance. Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. You can also read the full transcript of the interview, which has been lightly edited for clarity, below. Liam: The whole area is a new space. Caught your interest?

Scale 211

Scale Software Review compliance Technical Review 211

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

VP of Engineering 118

VP of Engineering Technical Review Scale Outsourcing Services 118

Natalia Luneva

APRIL 30, 2021

To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? . Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 How long has your community been running? .

Marketing 98

Marketing Social Media SaaS New CTO 98

Sales Hacker

SEPTEMBER 29, 2020

Major challenges facing a new CEO [19:40]. Now, without further ado, let’s listen to this interview with Vishal Sunak. Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. Show Agenda and Timestamps. Show Introduction [00:10]. Check them out.

Scale 120

Scale CTO Hire CTO Coach Scaling 120

ProfitWell

SEPTEMBER 5, 2019

Michael Klett, Co-Founder & CTO, Chargify. We’re particularly pumped to join forces with the Chargify team because it’s so much more than your traditional partnership — from the new product integration, to shows and events, we’re excited for what’s to come. Joining forces to drive SaaS revenue. What’s coming next. RevOps and Hops.

Payments 40

Payments Payment Services SaaS Payments New CTO 40

Teamgate

JANUARY 14, 2019

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. Why PR is important for B2B companies? PR works similar in both B2B and B2C.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Sales Hacker

NOVEMBER 4, 2019

Value to B2B Customers Translates to 1 Thing: Revenue [26:01]. Now, without further ado, let’s listen to this interview with Zvi Guterman. He co-founded and served as CTO of Safend, an endpoint security solution acquired by Wave Systems. I’m really curious to learn about new technologies that allow us to move faster.

Scale 53

Scale CTO Coach Cloud New CTO 53

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Below, we’ve shared the transcript of Harry’s interview with Bob. 298: Startup success is not exclusive to Silicon Valley. Harry Stebbings.

Sales Hiring 162

Sales Hiring Outsourcing Services Scale CTO Hire 162

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

Scale 83

Scale Technical Advisors Sales Hiring Technical Review 83

SaaStr

MARCH 31, 2024

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. We are a Boston B2B marketing software company, we are super excited and passionate about this, but we cannot outspend Facebook or Google.

Part-Time CTO 291

Part-Time CTO CTO Hire CTO Coach CTO 291

Sales Hacker

DECEMBER 10, 2024

The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. It’s in New York. The other thing is, I live in New Orleans. Levelset was the only venture-backed company in New Orleans. Bowery Capital.

Scale 116

Scale Sales Hiring Scaling CTO Coach 116

Sales Hacker

FEBRUARY 4, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. So you guys are open up a new chapter down there. You are the customer service representative for our CRO, our CTO.

Sales Recruiting 89

Sales Recruiting Scale Finance Underperforming Technical Team 89