SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. Jason Lemkin: But usually your teams can’t do that.

Scale 296

Scale Outsourcing Services Sales Hiring VP of Engineering 296

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 144

B2B Strategy B2C Content Marketing 144

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 114

B2B B2C Underperforming Technical Team Business 114

SaaStr

JULY 8, 2020

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. Personally, our team has been holding back a little bit.

Investment 213

Investment Technical Review Part-Time VPE Development Team Review 213

SaaStr

JULY 25, 2021

You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team. So that’s easy.

Sales Recruiting 263

Sales Recruiting Sales Hiring Scale VP of Engineering 263

SaaStr

JANUARY 27, 2024

SaaStr was created in 2012 to democratize learning and how to build B2B companies, and WordPress was started in 2003 to democratize publishing. WordPress is its own ecosystem, a vibrant community of hundreds of thousands of people who create add-ons, plugins, and develop sites. Then, in 2023, they moved into messaging.

Underperforming Technical Team 332

Underperforming Technical Team Social Media Government Subscription 332

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. That’s why the team at Sales Hacker decided to put together a statistics round-up showcasing how things changed in this year and where they’re likely headed in the future. Best Sales Statistics to Know in 2021.

Sales Hiring 134

Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 134

SaaStock

FEBRUARY 14, 2019

The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Meet Our Speakers… Patrick Arippol, Managing Director of Early Stage Investments, DGF Investimentos. He is leading DGF Investimentos’ specialized early-stage investment group – DGF Inova.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Intercom, Inc.

DECEMBER 12, 2018

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

Technical Review 223

Technical Review Technology Scale Marketing 223

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. What Interviewing 600+ Sales Reps Taught Me About Team Building.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

Sales Hacker

MARCH 9, 2023

Click To Tweet How to ask for a B2B email introduction 1. How to make a B2B email introduction 2. You may not want to vouch for that person again if they made you look bad by standing someone up. It makes the introducer look bad if ball is dropped after intro is made. It’s simple. Follow these points. No excuses!

B2B 123

B2B Sales Hiring Underperforming Technical Team Sales 123

Chaotic Flow

AUGUST 18, 2015

SaaS businesses develop intimate, long term relationships with their SaaS customers. If they don’t keep their customers around for years, then all that capital invested in customer acquisition will have gone to waste. It is typical in B2B software for customer acquisition to eat up 50% or more of total costs.

Customer Success 138

Customer Success Underperforming Technical Team Scale SaaS 138

SaaStr

NOVEMBER 21, 2019

Join this panel of investors from Connect Ventures, Blossom Capital, Dawn Capital, The Family, and Indico Partners as they provide an overview of the current investment landscape, and discuss whether the seed stage is emerging as the new Series A. Emilie Maret | Fellowship Team @ The Family. Emilie Maret | Fellowship Team @ The Family.

New CTO 181

New CTO Sales Hiring B2C CTO Hire 181

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

Sales Hacker

DECEMBER 19, 2022

As the president of Sales Xceleration, a firm specializing in assessing and implementing sales strategy , sales processes, and sales execution to drive growth, I’ve seen how job hopping can affect otherwise stable sales teams. But also the cost it has on their careers — and your sales team. This trend especially impacts sales teams.

Sales Hiring 107

Sales Hiring Underperforming Technical Team Sales Recruiting Compensation 107

Incredo

NOVEMBER 21, 2019

You will never again worry about investing thousands of dollars in paid ads and receiving nothing. And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Sales Hacker

MAY 8, 2019

A successful close is the end goal that every sales team guns for. But despite a focus on closing sales, it remains one of the biggest issues for teams. In fact, 36% of sales teams regard it as the most challenging part of the sales process, and 28% say it’s their top priority. Others don’t invest in nurturing relationships.

Underperforming Technical Team 111

Underperforming Technical Team Sales SaaS Forecasting 111

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Where do you invest to scale your business? You don’t want that kind of bad reputation.

Outsourcing Services 100

Outsourcing Services Sales Outsourcing Outsourced Development Scale 100

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. You get a hand-picked team that will provide evidence-based, practical strategy and recommendations. Ironpaper bills itself as a B2B growth agency. Projects start at $10,000.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

SaaStr

JULY 11, 2023

One of the top minds in B2B PR I’ve worked with is Ed Zitron. What it does is give your company a bad name. Don’t embellish stats or partnerships, don’t say a trial is a full customer, and don’t say that a firm invested if one of their partners invested personally. It helps build morale for the team.

Social Media 202

Social Media SaaS Underperforming Technical Team Headcount 202

Totango

SEPTEMBER 6, 2017

They are on a scale that is uncommon for B2B companies, with a $350M run rate, 90K paying customers, and an additional 50-100K free or trial customers at any given time. As Zendesk grew and invested in people, the business and processes became complicated. So Product was needed to help un-complicate.

Customer Success 84

Customer Success Investment Scale Underperforming Technical Team 84

SaaStr

JULY 29, 2022

But boy, I can tell you from all the companies I have invested and worked with that have a hardware/software component, it really actually gets brutal as you scale. There was another company I invested in called Automile, that for a while was quite successful in SMB fleet tracking, tracking where your fleets of vehicles are.

Scale 275

Scale Scaling Sales Hiring Enterprise 275

Sales Hacker

NOVEMBER 5, 2018

No wonder you never want to eat out again… The Sales Development outsourcing industry is broken for that exact reason. Your cost of trying to build Sales Development in house is therefore $90,000 at a minimum. Most likely with 2 SDRs, a manager, and some consulting, you’re investing $200,000 for an experiment.

Outsourcing Services 95

Outsourcing Services Outsourced Development Sales Outsourcing Underperforming Technical Team 95

Intercom, Inc.

NOVEMBER 21, 2019

To retain more customers over time, you must invest heavily in understanding who your current and prospective customers are and what problems they’re trying to solve. Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way.

Retention 34

Retention Scale Marketing Underperforming Technical Team 34

Sales Hacker

NOVEMBER 22, 2019

In the world of sales development, nothing stays a novelty for long. Once considered innovative, account-based marketing (ABM) has become standard practice, a natural part of the B2B sales culture. Generic sales emails are just as bad. We use it to provide comprehensive services that cover lead-generation and sales development.

Social Media 132

Social Media Technical Review Sales Underperforming Technical Team 132

User Pilot

MARCH 30, 2025

However, there are good and bad ways to approach this tactic. Invest in paid advertising to attract new users Although SEO is still very profitable, it takes a lot of time to build domain authority. Launch a retargeting campaign If youre going to invest in paid ads, retargeting is pretty much a must.

Mobile 66

Mobile Acquisition Software Review Social Media 66

User Pilot

MAY 1, 2024

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.”

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

How To Buy Saas

FEBRUARY 25, 2025

Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. By the end of this guide, youll have a clear understanding of each platforms strengths, weaknesses, and ideal use cases. Startups, SMBs, and mid-market; teams wanting all-in-one marketing + sales.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

SaaStr

OCTOBER 15, 2019

Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? You don’t want to fall into a trap of building all this custom stuff, I think you guys all know why that’s a bad idea.

Underperforming Technical Team 221

Underperforming Technical Team Sales Hiring SMB Enterprise 221

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. How do you establish rapport with a new company once you invest? It was so fun.

Sales Hiring 171

Sales Hiring Technical Review Development Team Review Scale 171

Chaotic Flow

FEBRUARY 12, 2013

This is the fourth post in a series on social business designed to help B2B sales and marketing professionals make better use of social media by thinking in terms of social networking. B2B businesses still have rather spotty usage of social networking. Most B2B sales reps are on LinkedIn, but far fewer have active Twitter accounts.

Sales 100

Sales Social Media Underperforming Technical Team B2B 100

Totango

MAY 15, 2024

From the urgent need for organizations to operate like startups to the surprising disparity in AI adoption between CS and support teams, these experts didn’t hold back. 1: For CS to jump ahead with AI, teams will need to operate like a startup Startups are known for their agility, adaptability, and willingness to experiment.

Customer Success 110

Customer Success Underperforming Technical Team AI Technical Review 110

Sales Hacker

FEBRUARY 16, 2024

If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: Bad data. Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. So, Wiza was built. Accurate data is the foundation of relevancy.

Sales Recruiting 125

Sales Recruiting Strategy Systems Review Sales 125

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. How do you establish rapport with a new company once you invest? It was so fun.

Sales Hiring 163

Sales Hiring Technical Review Development Team Review Scale 163

Sales Hacker

MARCH 23, 2023

I’ve been selling to B2B for over 35 years — that’s more than 70,000 hours of practice. On the left is the stage where you identify your prospects for your sales funnel and begin to develop rapport and trust. Related: 77 Motivational Sales Quotes To Inspire Your Team in 2023 4. Do you invest your time or spend it?

Underperforming Technical Team 122

Underperforming Technical Team Sales Funnel Investment Sales 122

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Underperforming Technical Team 82

Underperforming Technical Team Technical Review Data Development Team Review 82