SaaStr

JANUARY 19, 2022

Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Why the Shift to B2B? However, that space was too difficult to dominate, and customer feedback and behavior signals indicated that the B2B market would be the better path. Yet the reward may be worth it.

B2C 260

B2C B2B Enterprise Leadership 260

SaaStr

MARCH 6, 2023

B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. Mary Shea, Global Innovation Evangelist at Outreach, shares her vision for the future of B2B sales and provides actionable advice for leaders to thrive in today’s dynamic marketplace. You can see all of Mary’s slides for this session HERE.

Innovation 246

Innovation Sales Hiring B2B Strategy 246

SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You founded a product company, but you’re running a distribution business.

Sales Hiring 202

Sales Hiring Marketing Technical Review Underperforming Technical Team 202

Buffer Resources

AUGUST 6, 2024

Early in my career, the idea of “thought leadership” wasn’t on my radar. My passion for narrative naturally evolved into a commitment to thought leadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.

Social Media 114

Social Media Business Leadership Sales Hiring 114

SaaStr

OCTOBER 26, 2021

In a noisy world where there are no practical barriers to creating B2B content, you need a thoughtful approach to engage your Ideal Customer Profile audience. . Intriguing Session Slides: Last but not least: Marketing SaaStr Session #5: “The How and Why of Category Creation and Leadership with BlackLine’s CMO”. Video: HERE.

Scale 358

Scale SMB Marketing Leadership 358

SaaStr

DECEMBER 10, 2023

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership.

Leadership 349

Leadership B2B Branding Startup 349

SaaStr

OCTOBER 25, 2024

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8: You get a base number of minutes for a particular price.

Venture Capital 331

Venture Capital Marketing AI SaaS 331

SaaStr

MAY 19, 2022

Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. When you target both B2B and B2C simultaneously, it is important to understand the revenue split and the interdependence of both on each other. Organize AMA sessions with the leadership.

Development Team Review 292

Development Team Review B2C Compensation Technical Review 292

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. His name is Nate Walkingshaw and he has a book out on product leadership that was recently published, which is an incredible book. We do thousands of customer interviews every year, both with the individual and with the B2B buyers that buy our product.

B2B 173

B2B B2C Scale New CTO 173

SaaStr

DECEMBER 17, 2023

It allows us to deliver reminders, call summaries, suggested next steps, custom prompts and easy to follow workflows directly to our market facing teams and leadership. Momentum powers a ton of automations between SalesForce, Gong and Slack for us.

Scale 293

Scale AI Leadership Innovation 293

Buffer Resources

APRIL 17, 2024

It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s a goldmine of opportunity for building brand awareness – for those who know how to harness it.

B2B 125

B2B Social Media Venture Capital Company Culture 125

Sales Hacker

JANUARY 31, 2022

While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication. What emerged were some early insights into how B2B communication changed – and continues to change – in the face of our extraordinary new reality.

Communication 130

Communication B2B Leadership Construction 130

SaaStr

DECEMBER 22, 2022

That’s why we give boards and leadership teams an elegant solution that simplifies governance. Qwilr is the tool of choice for scaling B2B sales teams. B2B companies are struggling with driving predictable growth, a combination of pipeline generation and pipeline conversion.

Scale 54

Scale Onboarding Government compliance 54

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. What Is Thought Leadership Marketing? Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. What Is Thought Leadership Marketing? Improve Brand Awareness and Exposure.

Leadership 116

Leadership Marketing Social Media Branding 116

SaaStr

AUGUST 10, 2022

Leadership took user feedback seriously, and spent lots of time iterating on the product to ensure that users could get the most value from it. So they shifted their strategy to become more B2B and, in doing so, realized that they could tap into an even more thriving market.

Sales Hiring 246

Sales Hiring Scale Company Culture B2C 246

SaaStr

MAY 27, 2021

If you’re a founder of a B2B SaaS startup and you’re starting to build out your team, consider hiring these revenue-driving contributors first in the order outlined below. You’ll want them to be a powerful individual contributor but also exhibit leadership in their own right. A Quota-Carrying Sales Representative.

Sales Hiring 247

Sales Hiring Scale Venture Capital Sales 247

SaaStr

JANUARY 9, 2023

The state of B2B SaaS. We discovered this by first analyzing the changes in the B2B SaaS industry, which stemmed from generational shifts in the following areas: B2B ecosystem. Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in.

Social Media 246

Social Media B2C Marketing B2B 246

SaaStr

MAY 23, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. With leadership stemming from a strong operating pedigree, we have built an organization that functions more like an operating company than perhaps a typical fund. Check that out here.

Technical Review 293

Technical Review Management Investment AI 293

SaaStr

JANUARY 10, 2024

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. Build the right leadership team based on your company’s core values and hiring principles.

Sales Hiring 306

Sales Hiring Scale Technical Review Leadership 306

SaaStr

JANUARY 21, 2020

I am a former CXO and current investor and board member in the B2B software space. Previously Avanish held leadership positions with ServiceNow, Demandbase and other VC-funded startups, and Salesforce. At SaaStr Annual, we’ll be sharing stories of how a few of our SaaS partners enable enterprises to change the way they do business.

Enterprise 288

Enterprise SaaS Scale Cloud 288

SaaStr

OCTOBER 27, 2022

That’s why we give boards and leadership teams an elegant solution that simplifies governance. Qwilr is the tool of choice for scaling B2B sales teams. Join these incredible companies to experience all the value of SaaStr! At OnBoard , we believe board meetings should be informed, effective, and uncomplicated.

Merchant Services 240

Merchant Services Payment Solutions Onboarding Payments 240

SaaStr

JANUARY 21, 2022

If your organization is seeking growth in a new segment, like B2B—it will be a challenging ride because you’ll be in an unknown space. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Build the baseline by checking leadership assumptions.

Scale 246

Scale SMB Enterprise Sales Hiring 246

SaaStr

OCTOBER 28, 2022

Leadership must communicate this objective to the entire company and ensure everyone works toward improving efficiency instead of simply bringing in more dollars. However, don’t this doesn’t mean that your sales teams shouldn’t bring in more revenue –– quite the opposite.

Sales Recruiting 260

Sales Recruiting Sales Hiring Leadership Interviewing 260

SaaStr

MAY 24, 2024

Despite the rise of self-service in B2B , the marketing toolkit (targeted outbound, drip marketing, content marketing , webinars, events) remains effective. Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership Jason Lemkin discusses the importance of balancing sales, marketing, and post-sales in SaaS leadership.

Sales Hiring 293

Sales Hiring Outsourcing Services Technical Review Scale 293

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? So be wary of hiring generic B2B reps into your early-stage, complex vertical B2B SaaS.

Sales Hiring 313

Sales Hiring Sales SaaS B2B 313

SaaStr

FEBRUARY 14, 2024

You Mon Tsang, CEO and co-founder of ChurnZero, Colleen O’Sullivan, VP of Integrated Customer Experience at Hubspot, and Jason Lemkin, SaaStr founder and CEO, give their take on where the customer success industry is headed and shares data from the Customer Success Leadership Study done by ChurnZero at the close of 2023.

Customer Success 299

Customer Success Sales Hiring Scale Headcount 299

Sales Hacker

NOVEMBER 8, 2024

For B2B SaaS companies, building a base of advocates – customers who champion your brand can be a pivotal go-to-market advantage. Examples include: Thought Leadership : Actively source and share opportunities for customers to showcase their expertise. Visit vanta.com/gtmnow to learn more about Questionnaire Automation.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

SaaStr

OCTOBER 16, 2020

Adam Blitzer, EVP & GM, Marketing Cloud Salesforce and former VP, Marketing @ Pardot, shares insights from launching a company in the already crowded marketing automation space and zig-zagged the way to market leadership. The truth is, sometimes things are just out of your control. You can make it so. . #2 2 Asymmetric Geography.

Scale 269

Scale Marketing Engineering Leadership 269

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. However, the expectations for leadership are quite different from that of management. When founders are starting companies, it’s crucial to have product-market fit.

Engineering 284

Engineering Part-Time VPE Scale B2C 284

SaaStr

FEBRUARY 27, 2023

Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level. They also hired a VP of Partners who knew how to scale B2B software. You spread your hiring net and draw in as much talent as possible.

Scale 245

Scale Sales Hiring Sales Recruiting Scaling 245

SaaStock

FEBRUARY 14, 2019

Talk: SaaS.City Bootcamp: Sales Leadership. Eduardo Müller, Founder & CEO, B2B Stack. in 2016, he co-founded Vendas B2B Summit, the largest Brazilian B2B sales online event. in 2016, he co-founded Vendas B2B Summit, the largest Brazilian B2B sales online event. and Brazil with process optimization.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Scale Strategy 118

SaaStr

AUGUST 12, 2024

In B2B, it’s pretty simple. Can the company get to $200m+ in revenues in 8–10 years? Sort of … period. That’s kind of it. That’s the bar to building something that can truly IPO or being acquired for billions. The Average SaaS IPO Takes 12 Years If it can.

B2B 293

B2B Investment Revenue SaaS 293

SaaStr

APRIL 14, 2020

In today’s fast-paced B2B marketplace of instant communication and process automation , businesses cannot afford to rely on the classic definition of a deal. Executive Leadership – 43%. Treat deals as dynamic. If you’re following along, then you can probably guess what elite sales teams have done. Finance – 38%.

Technical Review 315

Technical Review Marketplace as a Service Construction Software Review 315

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Scott Barker: [0:55] So Guy Yalif is a very seasoned B2B SaaS executive, over 20 years of go-to-market experience. So I guess I should do a quick bio.

Scale 102

Scale Engineering Acquisition Scaling 102

Valuize Consulting

DECEMBER 17, 2024

Traditionally, companies have set CSM ratios based on revenue tiers or account sizes, yet these methods are woefully simplistic when considering the complexity of driving customer adoption, retention and expansion in B2B. Adoption Stage/Maturity : Onboarding with initial implementation underway.

Technical Review 52

Technical Review Systems Review Headcount Scale 52

SaaStr

JANUARY 27, 2023

Former Colleagues: Many founders leverage their network of former colleagues to hire for sales leadership or individual contributors. For example, a B2B SaaS company that depends on other businesses thriving may have some difficulty in the current climate. Of course, this applies primarily to senior-level and executive positions.

Sales Recruiting 244

Sales Recruiting Sales Hiring Scale Compensation 244