SaaStr

MARCH 19, 2021

They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. Cloud Marketplaces. First, on product-led growth strategies: we’ve seen companies like PagerDuty, Productboard, and Intercom do that really well. It’s not a new idea, but a renewed strategy in the new normal.

Cloud 279

Cloud Scale Payment Methods Payment Solutions 279

SaaStr

AUGUST 29, 2022

5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator : Anu Hariharan , Managing Director at Y Combinator, will share key learnings from top B2B startups and how these pivotal lessons help founders build in any sector. How should marketing, sales, and product all work together?

Scale 284

Scale Sales Hiring Marketplace as a Service B2B 284

Point Nine Land

MARCH 10, 2020

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. There’s a Ton of Competition.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. Short on time?

Strategy 36

Strategy Payment Methods Payment Services Startup 36

FastSpring

JANUARY 23, 2025

Podcast Full Interview: Audio Listen online or find it on more podcast services. They’re interested in the return on investment, they’re interested in the growth opportunities, they’re interested in the strategies and the synergies that those businesses can bring them, either as individuals or as companies.

Scale 118

Scale Entrepreneurship Scaling Underperforming Technical Team 118

SaaStock

FEBRUARY 14, 2019

He dropped out of Stanford Graduate School of Business and then co-founded LeaseExchange, an online marketplace for equipment leasing. In 2016, André joined Superlógica Tecnologias, a management system designed to service small businesses with a recurring revenue model. Eduardo Müller, Founder & CEO, B2B Stack.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Blulogix

DECEMBER 23, 2024

This model, also referred to as metered billing, aligns costs with actual consumption, offering customers a fair and flexible way to pay for services. It doesnt matter if its B2B or B2C. This eliminates the frustration of overpaying for unused services or the anxiety of hitting an arbitrary limit.

Payment Features 52

Payment Features Subscription Pricing Artificial Intelligence 52

SaaStr

MARCH 17, 2020

They announced a new “Hired Flex” option with a flexible monthly and pay-per-hire rate, a “Self Service” signup for startups to get immediate access to Hired’s marketplace, and announced that “Hired Assessments” will now be a part of every package to democratize opportunity through skills-based hiring.

Sales Hiring 233

Sales Hiring Scale Payment Features Marketplace as a Service 233

Intercom, Inc.

MAY 10, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Switching to a different service is something that takes a lot of effort. When I’m analyzing the growth strategy of a new product, I skip the homepage. Adam Risman: Andrew, welcome to Inside Intercom.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

OpenView Labs

JANUARY 24, 2022

Just like over the last decade, and even more pointedly in the last two years where we’ve seen most purchases in our consumer lives go online; B2B transactions are undergoing that same transformation. . So, it’s no wonder that it has been a massive year in the Cloud Marketplace business.

Marketplace as a Service 77

Marketplace as a Service Cloud Trends Software 77

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale VP of Engineering 52

DeepStream

JULY 27, 2020

Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). This is the cue that we marketers need to pick up, to revolve our communication strategy around.

B2C 84

B2C B2B Marketplace as a Service compliance 84

Software Platform Consulting

SEPTEMBER 6, 2016

As with all B2B SaaS marketplaces, however, the challenge is not the total available market, it is solving the “chicken and the egg” adoption problem. (See The Challenges of B2B SaaS Marketplaces. See more about Take Rates for B2B SaaS marketplaces here.). B2B vs. B2C/C2C SaaS Marketplaces.

Marketplace as a Service 40

Marketplace as a Service B2B Technical Review SaaS 40

User Pilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? North Star Metrics align teams to work towards the same goal of creating and satisfying loyal customers and to make the success of a growth strategy transparent. What are some examples of North Star Metrics from top B2B and B2C SaaS companies?

B2C 98

B2C Metrics B2B Retention 98

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Strategy 97

Strategy SaaS Onboarding Marketplace as a Service 97

Neil Patel

SEPTEMBER 25, 2020

You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience. Develop a High-Performing Social Media Strategy. Here’s what they’ll do: 1.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Sales Hacker

JUNE 20, 2022

In a recession, there will be a lot of “noise” in the media and marketplace. Recessions are times when you must have an elevated view of yourself and the value of your products and services. Emotions matter more than logic and reason in a B2B buying process. Don’t be tempted to discount. Their conclusion?

Sales Hiring 117

Sales Hiring Strategy Sales Leadership 117

Neil Patel

MARCH 2, 2021

Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services. B2C” businesses sell goods and services directly to consumers.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Chaotic Flow

SEPTEMBER 17, 2013

This installment explores the third, final and most funnest SaaS marketing lever: network effects, offering three proven SaaS marketing strategies to drive SaaS growth by getting your customers to sell themselves. SaaS Marketing Strategy #8 | Nurture Community. SaaS Marketing Strategy #9 | Crowd-source. The Roof is On Fire!

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

Neil Patel

FEBRUARY 4, 2021

NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Below, we’ll explain how each of our agencies works, the services they provide, and what to expect from each of them in the future. NP Digital Marketing Services.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Software Platform Consulting

MAY 6, 2019

There are also great resources for metrics specific to marketplaces (see here ). Enterprise versions of Upwork or other labor marketplaces. SaaS Metrics Unique to Enterprise-Driven B2B Networks. In some markets this strategy means large enterprise buyers get subsidized software and services and their supply base pays.

Payments 60

Payments Enterprise SaaS Payments Metrics 60

Sales Hacker

SEPTEMBER 2, 2020

In this article we’ll review the four main sales motions B2B SaaS teams use: Field sales ( outside sales ). And to facilitate that their website shows some of the services they provide with a vague “get in touch” option and no pricing listed. Companies operating in well-digitized industries (media, IT, finance, professional services).

Scale 132

Scale Outsourcing Services Sales Technical Review 132

Casey Accidental

OCTOBER 24, 2022

This is one of the key challenges we faced at Eventbrite when we radically shifted our strategy in 2020. Eventbrite was historically a 50% sales and 50% self-service business. This is a very common strategy for enterprise companies with large margins. I have written about this strategy before here.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Blulogix

DECEMBER 13, 2024

For Managed Service Providers (MSPs) , real-time analytics is a game-changer when it comes to understanding customer behavior, improving service offerings, and driving business growth. Traditional billing systems, which often provide limited insights into customer activity, are no longer sufficient in a highly competitive marketplace.

Payments 97

Payments Payment Services Marketplace as a Service Payment Solutions 97

How To Buy Saas

FEBRUARY 25, 2025

This Software-as-a-Service (SaaS) approach revolutionized the industry, making powerful CRM tools accessible without on-premise installs. Over the past two decades, Salesforce has evolved from a sales CRM into a comprehensive platform spanning sales, service, marketing, e-commerce, and app development. Open APIs for custom integration.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

FastSpring

APRIL 7, 2022

They also noticed a lack of transparency and efficiency in the services that were being provided at the time and decided to fix that problem. In their case, it meant targeting logistics companies whose messaging and notifications strategy were a great fit for Messente’s service. Expand with your customers.

SaaS Payments 147

SaaS Payments Technical Advisors Payment Services Payments 147

Subscription Flow

MARCH 20, 2024

Keeping all this in mind, in the first section of this blog, we will first be seeing what is SimpleCirc, its features, and why exactly is it such a hot choice for magazine owners in today’s marketplace. SimpleCirc’s creative strategy guarantees smooth financial flows, which is advantageous to both consumers and businesses.

Payment Services 105

Payment Services Payment Solutions Payments Payment Methods 105

Buffer Resources

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

Sales Recruiting 101

Sales Recruiting Social Media Business Marketplace as a Service 101

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Sales Hacker

FEBRUARY 7, 2018

Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.

Scale 101

Scale Growth Hacking Scaling Sales Hiring 101

Sales Hacker

APRIL 6, 2022

Sales teams often struggle with configuration of price quotes when dealing with complex products or services or large product catalogs. If you’re selling a limited number of products or services, or have an extremely simple pricing model, a CPQ system may be beyond your needs. 5 benefits of CPQ software. Faster time to revenue.

Scale 109

Scale Software Review Marketplace as a Service Outsourced Development 109

Intercom, Inc.

DECEMBER 16, 2021

Essentially, network effects describe how the value of a product or service depends on how many users engage with it – the more users engage, the more appealing it becomes. The marketplace flavor of that is, I think, anchored so heavily on network effects and what you state as, in the title of your book, The Cold Start Problem.

Marketplace as a Service 138

Marketplace as a Service Scale Blockchain Startup 138

Blulogix

FEBRUARY 18, 2024

Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business By BluLogix Team Unlocking the Potential of Analytics in Crafting Revenue-Boosting Strategies In the digital economy, where every click, view, and interaction can be measured, data analytics emerges as the cornerstone of informed decision-making.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

Totango

JUNE 9, 2020

The COVID-19 pandemic may have radically altered the marketplace around us, but the fundamentals of customer renewal strategies remain the same. Customers have always based their renewal decisions on emotional connections, financial realities, and the amount of trust they have that a service can deliver sustained value.

Strategy 62

Strategy Marketplace as a Service Software Review Construction 62

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Andrew Chen: I think this is one of the reasons why B2B SaaS companies have a recurring revenue model.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Blulogix

FEBRUARY 19, 2024

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

Retention 52

Retention Engagement Strategy Marketplace as a Service 52