SaaStr

MARCH 1, 2025

After nearly two decades building infrastructure companies from zero to IPO, Dave has distilled the repeatable patterns of successful scaling into a framework that works across any B2B SaaS business. Find patterns that work, figure out what market you’re actually in. $10-30M: Reproduce what works to achieve product-market fit. $30-100M:

Scale 191

Scale Systems Review Scaling Leadership 191

FastSpring

AUGUST 8, 2024

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? I’m excited to chat about product marketing today.

Product Marketing 157

Product Marketing Marketing SaaS Payments Payment Methods 157

SaaStr

MARCH 23, 2025

The company already had impressive product-market fit, with the founders having sold several million dollars worth of product before hiring dedicated sales staff. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

Sales Recruiting 247

Sales Recruiting Sales Hiring Scale AI 247

Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. The product proposes and the market judges.

Product Marketing 130

Product Marketing Marketing SaaS Software Development 130

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 148

B2C Payments SaaS Payments B2B 148

SaaStr

JUNE 6, 2024

“Doubling Down” is a new SaaStr series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. One highlight is Chain, a company I invested in at Visa that ended up working with us to create an entirely new product line now known as Visa B2B Connect.

SaaS Payments 298

SaaS Payments Management Scale Venture Capital 298

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. What is a Go To Market model? Therefore, a touchless acquisition model fit my desire for the company best. In conclusion.

Scale 192

Scale SaaS Payments B2B Strategy 192

SaaStr

FEBRUARY 7, 2023

Tips: to manage OKRs, and KPIs with ease with Kashinath Kadaba Shrish, Cofounder & CTO at Fitbots Leveraging new age AI technologies(GPT and NLP) to increase Organic Traffic using Scalenut with Saurabh Wadhawan, CoFounder at Scalenut What are the best marketing channels for SaaS B2B businesses?

VP of Engineering 298

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 298

User Pilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98

SaaStr

APRIL 16, 2024

You probably have fallen out of product-market fit, partially or entirely. More on that here : When You Fall Out of Product-Market Fit (Updated) Second, focus on the customers you do have and making them super happy. B2B virality” is usually slow. The #1 source of new customers? But it does work.

Startup 312

Startup B2B Metrics Product Marketing 312

SaaStr

SEPTEMBER 26, 2023

With a platform shift with AI and a lot of capital and innovation in the market, who knows what’s to come? For B2B Generative AI Apps, Is Less More? In the B2B world, the biggest question is, what will the next couple of years look like? On the B2B side, we have different objectives. Is less more? That’s hard to define.

AI 316

AI Generative AI Venture Capital SaaS 316

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Sales Recruiting 120

Sales Recruiting Product Marketing Scale Sales Hiring 120

SaaStr

MAY 21, 2020

That means after all the time and money put into building your product, marketing your product, trialing your product, demo’ing your product, selling your product, closing the deal, celebrating … and then … a ton of those customers are immediately at risk. Think about that. At least 90%.

Churn 335

Churn B2C B2B Metrics 335

SaaStr

JULY 14, 2024

AI in SaaS: Jason is bullish on the tactical benefits of AI in improving workflows within B2B SaaS. He believes that AI will significantly enhance various aspects of SaaS products, making them more efficient and effective.

Sales Hiring 263

Sales Hiring Outsourcing Services Scale Interviewing 263

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. Check that out here.

Payments 284

Payments Payment Services Payment Solutions Scale 284

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Adam, Dean, and the team at Owner are quietly building one of the fastest-growing B2B platforms out there by helping restaurants take back their customer relationships.

Scale 275

Scale Headcount Travel B2B 275

SaaStr

JANUARY 21, 2022

If your organization is seeking growth in a new segment, like B2B—it will be a challenging ride because you’ll be in an unknown space. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Enter your email below for the latest SaaStr updates.

Scale 246

Scale SMB Enterprise Sales Hiring 246

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven.

Development 264

Development Marketing B2C B2B 264

SaaStr

MARCH 28, 2021

But here’s my list of things I don’t think you should do, almost always, in SaaS/B2B: Committing for less than 24 months to get to product-market fit. You’ll run out of money, time, commitment and more, if all the founders don’t commit to 24 months to get to product-market fit. Less is almost never enough in SaaS.

Sales Hiring 299

Sales Hiring Interviewing B2B Product Marketing 299

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Sales Hiring Marketing Social Media 97

SaaStr

AUGUST 13, 2024

Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. You should determine if you’re gaining or losing market share every month, if you can, every quarter, at minimum. At a bare minimum, you should gain market share. It doesn’t work.

Sales Hiring 311

Sales Hiring Part-Time VPE Venture Capital Fractional VPE 311

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 105

B2B Development Team Review Software Review Marketing 105

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.

Sales Hiring 311

Sales Hiring Scale AI Search AI 311

SaaSOptics

MARCH 16, 2022

2022 B2B SaaS Trends [Webinar Recap]. There isn’t much that stays the same in the world of B2B SaaS. In a study of 250 B2B SaaS companies, sales-negotiated pricing (44% of companies) is still set to be the most popular pricing model when compared to both fixed pricing (34%) and variable pricing (24%).

Trends 98

Trends B2B Scale Payment Features 98

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. lead generation) are obvious, but some are not: 1) Finding a product/market fit. We help businesses realign their existing value proposition to the market specifics by talking to real buyer personas within their Ideal Customer Profile (ICP).

Outsourcing Services 100

Outsourcing Services Sales Outsourcing Outsourced Development Scale 100

SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

VP of Engineering 246

VP of Engineering AWS Engineering AI 246

SaaStr

MARCH 29, 2024

A related post here: Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? Then go built that tilt, and make your existing customers even happier. You can get there. At least, if you want it badly enough. The post Dear SaaStr: When Do You Know It’s Time to Pivot?

B2B 222

B2B Startup Product Marketing SaaS 222

The Angel VC

OCTOBER 3, 2017

When you’re raising a Series B or later round, you’ve achieved Product/Market Fit (which is hard to define, see me attempt here ) and you’ve got what Jason M. In the B2B SaaS world this is very rare. But scaling up your content marketing by 10x is not as straightforward as simply 10x-ing your ad budget.

Scale 233

Scale Scaling Sales Hiring Acquisition 233

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit.

Engineering 289

Engineering Part-Time VPE Scale B2C 289

SaaStr

AUGUST 27, 2024

In a B2B space, you can get strong overlap, so you want your product strategy to play into that so you aren’t throwing away demand. B2B is interesting because you might only have 100k doctors or a small number of people that are easy to display ads in front of, but those ads don’t scale forever.

Scale 290

Scale AI Search Sales Hiring Social Media 290

SaaStr

AUGUST 17, 2022

Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. But they have always been, and will likely continue to be, the most likely buyers of your product. But B2B and PLG are much more streamlined, reducing friction for everyone involved.

Sales Hiring 245

Sales Hiring Sales SaaS B2C 245

SaaStr

MAY 31, 2024

. #5: What Does a Great VP of Marketing Do and What Do They Look Like Nuances aside, the former hasn’t changed. What does a VP of Marketing do? Unless you’re in B2C or self-serve, a B2B marker has always done the same thing: put stuff in the funnel and help move it down. As a marketer, you ask the same thing.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

Buffer Resources

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Day 14 Share a seemingly random event in your life that you now know led you to an amazing opportunity.

Branding 123

Branding Social Media B2C Engagement 123

SaaStr

MAY 25, 2024

The team had all of this infrastructure for the main product and decided to use that same infrastructure to apply it to new products. They were cannibalizing Programmable Media without product market fit, which is a big no-no. This is where the big mistake came in.

Scale 316

Scale Sales Hiring SaaS Payments Development 316

SaaStr

OCTOBER 4, 2024

They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. This is more normal in consumer land, but in the B2B / SaaS world, we forget that using software should be fun, not a grind. Klaviyo was bootstrapped, so there wasn’t much time to find product market fit.

Revenue 312

Revenue Scale Underperforming Technical Team Sales Hiring 312