SaaStr

FEBRUARY 21, 2025

The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies. It’s the largest non-vendor SaaS conference in the world, typically drawing over 12,000 SaaS founders, executives, and investors.

Software 243

Software Scale Venture Capital SaaS 243

SaaStr

MARCH 6, 2023

B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. SaaS companies must implement flexible and innovative sales strategies that can weather the future. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

Innovation 246

Innovation Sales Hiring B2B Strategy 246

Predictable Revenue

JULY 11, 2022

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

B2B 264

B2B Sales B2C Trends 264

SaaStr

JANUARY 17, 2025

That should be your field marketing strategy. And that’s why at the end of the day, as most B2B vendors scale and scale up their field marketing budgets, they tend to pursue one of two strategies. And even if you don’t believe in events, at least be at the 1 or 2 your customers all go to. At least be there.

Scale 293

Scale Marketing Travel B2B 293

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. B2B marketing has a reputation for being more performance-oriented than brand-oriented. Check it out: This campaign proves that we B2B marketers can be just as creative as anyone when it comes to advertising.

B2B 300

B2B Branding Marketing B2C 300

SaaStr

OCTOBER 25, 2024

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. So the combination pricing strategy of a base platform fee plus a usage-based component plus value is what’s driving the market today. You pay an additional 2.5

Venture Capital 331

Venture Capital Marketing AI SaaS 331

Predictable Revenue

AUGUST 23, 2021

The post B2B Revenue Attribution: Build vs Buy appeared first on Predictable Revenue. Ole Dallerup, Founder of Dreamdata, explains why revenue attribution is so important, how to build an in-house revenue attribution system, the impact of effective revenue attribution, and much more!

B2B 264

B2B Revenue Strategy Marketing 264

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Venture Capital is Back.

Software Review 233

Software Review AI Search Venture Capital AI 233

SaaStr

DECEMBER 2, 2023

Dear SaaStr: What Is The Optimal Structure of an Initial SaaS B2B Sales Team? If you can raise a ton of capital, it’s one strategy to win and crush the competition. The optimal structure is one that is accretive. Where, roughly speaking, each sales rep brings in at least 4x-5x the total compensation they take out. Not vice-versa.

Sales Hiring 273

Sales Hiring Scale B2B Sales 273

Predictable Revenue

MAY 16, 2022

The post Cold Calling Scripts to Maximize B2B Sales appeared first on Predictable Revenue. These cold call script templates will help you craft an outbound sales conversation that feels natural, engages prospects, and wins more sales.

B2B 262

B2B Sales Engagement Revenue 262

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Mapping 9-box to the buyer’s journey and team roles.

Enterprise 291

Enterprise B2B Scale SMB 291

Predictable Revenue

SEPTEMBER 30, 2021

Learn how leading B2B companies do it! The post How Leading B2B Companies Are Structuring Their Sales Led GTM Teams appeared first on Predictable Revenue. Structuring your sales-led GTM organization is vital if you want the team to achieve the desired results.

B2B 258

B2B Sales Revenue Strategy 258

SaaStr

JANUARY 19, 2022

Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Why the Shift to B2B? However, that space was too difficult to dominate, and customer feedback and behavior signals indicated that the B2B market would be the better path. Yet the reward may be worth it.

B2C 260

B2C B2B Enterprise Leadership 260

SaaStr

MARCH 23, 2025

Let’s unpack the key strategies that drove this remarkable expansion. Founder-led sales provides invaluable dat a When founders sell the first $2-3M, they generate critical insights on customers, conversion rates, and retention that inform the GTM strategy. What is Codeium and Windsurf?

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale AI 242

SaaStr

DECEMBER 16, 2021

Intercom CEO Karen Peacock reveals the top strategies that accelerate revenue growth and the steps to take your business to the next level. . As a result, they were able to adjust and move forward with a strategy more primed to drive revenue growth. But it is possible to figure out the perfect pricing structure with the right strategy.

Strategy 271

Strategy B2C Scale Payment Features 271

Buffer Resources

SEPTEMBER 3, 2024

As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy.   This is important to note as this should guide your LinkedIn strategy.

Social Media 105

Social Media B2B Interviewing New CTO 105

SaaStr

MARCH 18, 2025

Deployment Strategies: Top-Down vs. Bottom-Up Infrastructure companies typically deploy top-down, while application-layer tools are more likely to follow bottom-up adoption patterns. Examples like ChatGPT and Perplexity demonstrate how AI applications can be adopted through PLG strategies. Be prepared for higher capital requirements.

Technical Review 189

Technical Review Artificial Intelligence AI Marketplace as a Service 189

SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You founded a product company, but you’re running a distribution business.

Sales Hiring 202

Sales Hiring Marketing Technical Review Underperforming Technical Team 202

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 273

Scale Sales Hiring Strategy Marketing 273

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). However, 60 to 70% of B2B marketers don’t have a complete grasp on who their persona should be ( Sirius Decisions ). What is Intent data? Let’s dive in.

Strategy 216

Strategy B2B Sales Enablement Advertising 216

FastSpring

JULY 11, 2024

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO.

B2B 169

B2B Scale Underperforming Technical Team Sales 169

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. And how do I make sure that that memory lasts?”

Strategy 274

Strategy Travel Branding Interviewing 274

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . The answer lies in the GTM strategy and Zocchetto shares seven secrets that helped fuel PayFit’s success. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

SMB 244

SMB Sales Hiring Scale B2C 244

Blulogix

OCTOBER 22, 2024

Learn how UCaaS providers can streamline their pricing strategies with advanced catalog management and flexible pricing tools and how you can reduce administrative overhead, eliminate errors, and create a transparent pricing experience for your customers.

Pricing 110

Pricing B2B Subscription Payment Features 110

SaaStr

AUGUST 21, 2020

This I’ve found to be a big flag in B2B/SaaS. Changes strategy too often. But your strategy shouldn’t change weekly or monthly. In B2B/SaaS, the best CEOs are always close to the customers. But selling your company for $20m-$30m isn’t consistent with raising VC capital or going big. Inclusing on social media, etc.

Social Media 335

Social Media B2B Investment Scaling 335

Predictable Revenue

AUGUST 15, 2022

Learn why more and more B2B companies are choosing to outsource their sales development reps (SDRs) to grow outbound sales faster. The post Why Are B2B Companies Choosing SDR Outsourcing in 2022? appeared first on Predictable Revenue.

Outsourced Development 165

Outsourced Development B2B Development Sales 165

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 137

B2B Technical Advisors SaaS Payments Underperforming Technical Team 137

SaaStr

MARCH 1, 2025

After nearly two decades building infrastructure companies from zero to IPO, Dave has distilled the repeatable patterns of successful scaling into a framework that works across any B2B SaaS business. Your people plan enables your product roadmap, which informs your go-to-market strategy, ultimately producing your financial results.

Scale 185

Scale Systems Review Scaling Leadership 185

Valuize Consulting

NOVEMBER 19, 2024

Our world is hyper-connected and data-driven, leading B2B companies are turning to technology to gain deeper insights into client needs and to deliver more proactive, tailored experiences. Predictive analytics is one such strategy, unlocking powerful insights into customer intent and redefining the way organizations approach customer success.

B2B 52

B2B Machine Learning Artificial Intelligence Outsourced Development 52