Remove B2B Remove Underperforming Technical Team Remove User Experience
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? How do you scale PLG?

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Top 12 Userpilot Competitors for Different Use Cases

User Pilot

Variety of UI patterns to engage users, including modals , tooltips , and slideouts. A/B and multivariate testing for optimizing user experiences. Analytics reports like paths, funnels, and cohort tables for visualizing user behavior data. Userpilot is perfect for non-technical teams. Pendo vs. Userpilot.

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How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

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UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences

User Pilot

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

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Social Logins: Is the Hype Justified?

Frontegg

Most user management providers today work with platforms like Amazon, LinkedIn, Github, Instagram, Apple, Reddit, and more. This coverage is allowing SaaS developers to create better user experiences and improved customer satisfaction. In a nutshell, the social login is a user-friendly Single Sign-On (SSO) variation.