User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 105

B2B SaaS User Experience Retention 105

User Pilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

User Experience 98

User Experience Underperforming Technical Team Customer Lifetime Value Retention 98

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 114

B2B B2C Technical Review Systems Review 114

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 114

B2B B2C Underperforming Technical Team Business 114

SaaStr

AUGUST 10, 2022

User Experience and Building a Durable Business. Khusid explains the company’s ability to perfect the user experience to such a horizontal group with its attention to data and feedback: “From the very beginning, we were focused on data points that were coming from our users and customers…we look at data points at scale.

Sales Hiring 246

Sales Hiring Scale Company Culture B2C 246

SaaStr

JUNE 19, 2024

Beyond the Chatbot: How to Uplevel the CX with Practical AI with Calendly’s CPO and Head of User Experience A deep dive with Calendly’s CPO and Head of CX and what can really be doing with AI beyond bots. You can join us just for AI Summit or all of Annual. ” #4. Should be a great one! #5.

AI Search 293

AI Search Scale AI Generative AI 293

Neil Patel

MARCH 27, 2023

That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. For an ideal user experience, product page layout, design, and functions are top priorities.

B2B 105

B2B Azure Software Review User Experience 105

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. The stage where a lead becomes a free trial user. What is a B2B marketing funnel?

B2B 105

B2B Development Team Review Software Review Marketing 105

Andreessen Horowitz

MARCH 22, 2024

That said, we’ve outlined how we’re thinking about pricing and packaging in a part of the market that’s debating how to monetize their new genAI feature— B2B SaaS and prosumer companies —and how we’re seeing other companies approach the same question so you can better understand where your strategy fits in today.

Generative AI 123

Generative AI B2B Pricing AI 123

Stax

JUNE 3, 2025

For B2B SaaS companies, aligning sales and marketing teams is critical. Instead of sending users to third-party processors, embedded payments allow your merchants to accept and manage payments directly within your application.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

User Pilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. Get a Userpilot demo to see all of these features in action.

B2B 101

B2B B2C Retention Education 101

SaaStr

AUGUST 27, 2024

In a B2B space, you can get strong overlap, so you want your product strategy to play into that so you aren’t throwing away demand. They needed to build a user experience that allowed Google to index everything in it. Google has been working on its machine learning, and it’s working.

Scale 277

Scale AI Search Sales Hiring Social Media 277

User Pilot

DECEMBER 31, 2024

Variety of UI patterns to engage users, including modals , tooltips , and slideouts. A/B and multivariate testing for optimizing user experiences. Analytics reports like paths, funnels, and cohort tables for visualizing user behavior data. Robust resource center functionalities for offering self-service help.

Technical Review 105

Technical Review Underperforming Technical Team Software Review Onboarding 105

Intercom, Inc.

OCTOBER 18, 2021

Without additional metrics focusing on user experience, the analytics team will miss out on crucial inputs to decisions the product team is making”. Without additional metrics focusing on user experience, the analytics team will miss out on crucial inputs that the product team can use to inform their decisions.

Metrics 269

Metrics Customer Lifetime Value User Experience Engagement 269

User Pilot

JANUARY 17, 2023

Enhance retention : A seamless customer experience motivates customers to stick with your brand. There are three main types of user experience friction : emotional, interaction, and cognitive. Interaction friction occurs when the product’s interface is confusing or not easily navigable for users. Slack’s feedback survey.

B2B 98

B2B User Experience Onboarding Customer Lifetime Value 98

Inturact

NOVEMBER 20, 2023

In a landscape brimming with competition, delivering a stellar user experience from the get-go is not just an option; it's a necessity. Fortunately, the right set of tools can streamline this process, transforming how users perceive and interact with your software.

Onboarding 110

Onboarding B2B User Experience SaaS 110

User Pilot

JANUARY 27, 2023

Whichever model you choose for your product, there are things you can do to help your users convert. So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? TL;DR Free trials drive PLG by providing users with a chance to experience the product value. What is it?

SaaS Payments 98

SaaS Payments B2B SaaS Payment Solutions 98

Totango

MAY 17, 2022

Wondering what is the best CRM for B2B sales? We’ll walk you through what customer relationship management B2B software is, what its benefits are, and a list of the top CRM companies, including the outstanding features and best uses for each. Use this guide to help you find the best B2B CRM for your business.

Payment Methods 85

Payment Methods B2B Payment Solutions Payments 85

Intercom, Inc.

DECEMBER 10, 2020

As CEO of Gainsight , he has done more than most to popularize the category in the B2B SaaS world, and these efforts recently culminated in the company being acquired by Vista Equity Partners for $1.1 In the B2B world, it’s not just about the experience.

Scale 224

Scale Customer Success Scaling B2B 224

Intercom, Inc.

MARCH 5, 2018

At Intercom, we’re always experimenting with new ways to deliver a better user experience through live chat and have learned a couple of lessons from more than 20,000 customers using our chat solutions. Maybe you only sell to B2B SaaS companies under 200 employees.

User Experience 204

User Experience Sales B2B Communication 204

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. Let’s start with a sales-led motion, which is traditionally how B2B software has been sold.

Scale 293

Scale AI Search Azure Sales 293

User Pilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

B2C 98

B2C Metrics B2B Retention 98

Tom Tunguz

MAY 29, 2023

There’s a user-experience - even a new product opportunity - in solving that problem. & my impressions there remain the same : it’s great for consumer use cases but hard to drive the precision needed for B2B applications. Might a rarer indoor activity like rock climbing be of interest?

ChatGPT 200

ChatGPT AI Search Artificial Intelligence Data Analysis 200

Casey Accidental

OCTOBER 24, 2022

The optimal outcome for a business like that is a “good enough” user experience with account managers that can make up its flaws. Talking to humans is a bug, not a feature of what to them should be an intuitive user experience. That is usually where one looks to find the current peak in user experience.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Technical Review 223

Technical Review Technology Scale Marketing 223

User Pilot

NOVEMBER 7, 2024

Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms. In fact, the 2024 Buyer Experience Report by 6sense found that a whopping 85% of buyers establish purchase requirements before even contacting sales.

Payment Methods 102

Payment Methods Payment Solutions Software Review SaaS Payments 102

Payrix

APRIL 10, 2024

User experience has become a cornerstone in shaping the world of SaaS. Your product is your bread and butter, and as a verticalized software company, you know just how important a tailored, industry-specific application is to your end user. It’s now an expectation that is carrying through into the B2B and B2B2X landscapes.

Merchant Services 130

Merchant Services Payment Services SaaS Payments Payments 130

SaaStr

JUNE 7, 2024

Show them the shift isn’t something to fear, like the end of the password, but an exciting opportunity where you can lead and provide the best user experience. To get them excited about a non-revenue-related goal, you have to make champions across the business. Is it successful based on the goals you’re trying to achieve?

Scale 284

Scale Innovation Revenue Leadership 284

SaaStr

AUGUST 2, 2024

. #2: Early and Continuous Product Adaptation An organization with 500, 1000, and 10,000 users has completely different product and service requirements. So, you have to focus on the user experience by moving away from PLG alone and examining the needs of smaller and larger teams.

Scale 277

Scale Sales Hiring Sales Enterprise 277

User Pilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Having a great product just isn’t enough anymore. Instead, you also have to help customers get the maximum value from it.

B2B 105

B2B Sales Enablement Onboarding Customer Success 105

Inturact

JULY 26, 2022

B2B marketing isn't easy. Marketing your SaaS product to potential customers is all the more difficult because the value of the product is directly related to the user experience. But to get them to use the software, you need to gain their attention first.

SaaS 105

SaaS User Experience B2B Software 105

User Pilot

MAY 31, 2023

In this article, we’ll go over 21 good user experience (UX) design examples used in popular SaaS tools and show you: The elements they use Why they work and how TL;DR A good UX design follows design principles that make it easy to use, help you complete key tasks easily, have a crisp and colorful design, and are accessible and inclusive.

User Experience 97

User Experience Mobile B2C Onboarding 97

User Pilot

MAY 27, 2025

Some mostly focused on the users rather than the technical side of things. Someone with no people management experience. A PM who did B2B work most of his/her career. Requirements Top-notch product management: 10+ years of Product Management experience, including impactful leadership roles on major products.

Management 52

Management Underperforming Technical Team Scale B2C 52

CloudGeometry

SEPTEMBER 7, 2021

SaaS applications we use and love (from B2B to B2C and everything in between) seem to come from a heady blend of design thinking, cross-platform UX, and iterative feature prototyping. Product development teams work hard on figuring out what the best user experience is, and on coding it up.

DevOps as a Service 130

DevOps as a Service Software Development AWS Cloud 130

Neil Patel

AUGUST 5, 2021

You must provide people with a memorable user experience and show them you value their business. If you sell directly to businesses, such as gyms, you’ll focus on a business-to-business (B2B) marketing model. While some of the strategies below can help, you should also check out my guide to B2B marketing.

Advertising 142

Advertising Strategy Social Media Marketplace as a Service 142

User Pilot

SEPTEMBER 5, 2024

With Fullstory autocapture, you can: Ensure user privacy and data integrity, even as your product evolves. Gain a complete understanding of the user experience. Uncover hidden user insights. Why you may need a Fullstory alternative: Limited user engagement and feedback modules. Lack of in-depth segmentation.

Software Review 102

Software Review AI Search Technical Review User Experience 102

SaaStr

DECEMBER 31, 2019

Prior to that, she has 13 years of B2B and B2C experience in Silicon Valley and has led marketing teams at Dropbox, Salesforce and Nvidia. They should trust the security that the product has without sacrificing the user experience. Otherwise it breaks the user experience. Bela : Can we email our users?

Enterprise 150

Enterprise Underperforming Technical Team Scale B2B 150