SaaStr

OCTOBER 25, 2024

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8: You get a base number of minutes for a particular price.

Venture Capital 333

Venture Capital Marketing AI SaaS 333

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 141

B2C Payments SaaS Payments B2B 141

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

Marketplace as a Service 139

Marketplace as a Service B2C Payment Services Payments 139

The Daily Egg

JUNE 29, 2021

Nowadays all we seem to hear in B2B and B2C […]. A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. The post What is the Customer Journey and Why Do You Need to Create One? appeared first on The Daily Egg.

B2C 363

B2C B2B 363

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

Enterprise 315

Enterprise Scale B2C SaaS 315

SaaStr

SEPTEMBER 28, 2022

The reason I strongly recommend SaaS experience (from a successful but probably not BigCo experience) is the sheer volume of features and workflows and customer demands over B2C or freemium products, and other domains. I wish they could make the jump, the B2C folks, because they make prettier, easier-to-use products.

Sales Hiring 322

Sales Hiring B2C B2B Engineering 322

SaaStr

JULY 11, 2021

B2C folks are focused on users. B2C folks often never even talk to their users at all, other than a small subset of folks that work at the company. B2C folks can write off individual customer complaints unless in the aggregate they impact virality, usage, etc. I know this doesn’t sound profound, but it is. All the time.

B2C 276

B2C SaaS Revenue Metrics 276

SaaStr

JULY 21, 2019

Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? Not if you want the whole world to love, and use, your product. View original question on quora. The post Is it recommended to require the credit card details upfront during the signup? appeared first on SaaStr.

B2C 202

B2C Strategy SaaS Metrics 202

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 144

B2C Marketing Advertising Branding 144

SaaStr

JUNE 11, 2020

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. But they need to be repurposed, because our B2C friends assume a lot higher churn and turnover, and much lower revenue per customer, than most B2B applications.

Metrics 288

Metrics Customer Lifetime Value B2C B2B 288

SaaStr

JANUARY 11, 2024

But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. Churn is so high in most B2C and B2B2C they have no choice but to obsess on improving their value proposition constantly. But far from all.

Retention 319

Retention B2C B2B Churn 319

SaaStr

MAY 28, 2022

Some of your customers in B2C and that are startups may be under pressure and cutting back. That’s a lot. That’s a lot. It means another , additional $20+ Billion spent on SaaS apps next year alone. Times are a bit turbulent. But overall — things are still growing like crazy in SaaS and Cloud.

Cloud 358

Cloud B2C SaaS Enterprise 358

SaaStr

JULY 22, 2022

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

B2C 286

B2C Scale Marketing Sales Hiring 286

SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. While common in B2C, it’s interesting how big a deal this is for Duolingo. So it’s doing what Wall Street wants today. But is Duolingo SaaS? Well, it’s SaaS-ish.

Scale 320

Scale B2C SMB B2B 320

SaaStr

MAY 25, 2024

B2C customers are their bigger base, since that’s bigger on mobile than B2B. RevenueCat is the dominant solution to manage subscriptions in the mobile world. Over 30% of U.S. mobile apps with a subscription use their API/SDK, and they have a massive data set.

B2C 308

B2C Mobile B2B Subscription 308

SaaStr

JUNE 3, 2021

This isn’t B2C and virality won’t accelerate the process. True in B2C too of course. The top 5, with links to the related posts: It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will fail. You have to hire so many functions in SaaS?—?VPS,

Part-Time VPE 296

Part-Time VPE VPCs (Virtual Private Cloud) B2C SaaS 296

SaaStr

FEBRUARY 28, 2022

Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. Apologies for the caps, but be careful taking advice from B2C and SMB folks. Q: Where do you draw the line when companies ask for customization for a SaaS product? I feel this is perhaps the point founders get the worst advice of all.

B2C 287

B2C SMB Enterprise Startup 287

SaaStr

MAY 19, 2022

Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. When you target both B2B and B2C simultaneously, it is important to understand the revenue split and the interdependence of both on each other. Target B2B and B2C both by focusing on people.

Development Team Review 296

Development Team Review B2C Compensation Technical Review 296

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. Community alienation occurs in B2D companies just as frequently as B2C companies. B2D and B2C marketing share many similarities. They are much closer than it might seem. First, developer marketing is influencer and brand-driven. Same for B2D.

Development 264

Development Marketing B2C B2B 264

SaaStr

NOVEMBER 13, 2021

I took out the B2C, hardware, and non-SaaS healthcare ones, etc. So just how many SaaS, Cloud, B2B/B2D pre-IPO unicorns are there really? Folks count differently, but I decided to take a slice of CB Insight’s last data — download it here — which shows 903 Unicorns. But I think it’s a directionally correct slice.

Cloud 327

Cloud B2C Healthcare SaaS 327

SaaStr

DECEMBER 16, 2023

This isn’t B2C and virality won’t accelerate the process enough in the early days. True in B2C too of course. We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will fail.

Part-Time VPE 298

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 298

SaaStr

JULY 20, 2019

Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. There is only so much you can spend on Adwords in SaaS. There is only so much reach on FB. Inbound or Outbound Sales? The Answer is Yes.

Sales Hiring 279

Sales Hiring B2C Marketing Investment 279

Predictable Revenue

JULY 11, 2022

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

B2B 264

B2B Sales B2C Trends 264

SaaStr

MAY 21, 2020

While B2C can be different, for a B2B app, why should it be less? That’s the magic of compounding revenue. And the simplest way to make that happen is to make sure all your customers go live as soon as possible. At least 90%. And then make sure you have clear action plans for the other 10%.

Churn 335

Churn B2C B2B Metrics 335

SaaStr

AUGUST 26, 2022

A lot of press and PR around downrounds and layoffs is about B2C and less SaaS-y companies. Fenwick’s data on valuation increases going all the way back to 2005 illustrates that: #4. Software hasn’t been hit as hard as other tech segments. The data here confirms that: #5.

Pricing 327

Pricing Social Media B2C Startup 327

SaaStr

APRIL 7, 2022

B2C companies at $150 price point: “We answer every call and chat in 60 seconds or less”: — Jason BeKind Lemkin #???????????? I am just shocked on how many reps wait a day to respond to a lead, and then set up a meeting the following week in one of just a few time slots. And then hand them off to someone else to help do a demo, etc.

B2C 287

B2C B2B Pricing SaaS 287

SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. Like Canva, Zoom or Slack.

Business 287

Business B2C SMB Customer Success 287

SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys. On the contrary, simple pricing attracts more self-serve business. .

SMB 244

SMB Sales Hiring Scale B2C 244

Tom Tunguz

MAY 24, 2023

Now, cloud companies, major B2B & B2C software companies’ appetite for GPUs has put the Data Center segment on a hypergrowth trajectory. Then gamers, at home during Covid, frenzy-fed for newer GPUs to render beautiful games. Since then, revenue has plateaued because gaming revenue halved. AI has replaced that demand.

Machine Learning 298

Machine Learning Artificial Intelligence B2C AI 298

SaaStr

JULY 29, 2021

A bit of a B2C metric I guess (members), but still a visceral example of making more money from your base. Just a reminder that usage and engagement matter. Roughly speaking, revenue grew about the same as usage of LinkedIn the product. #5. Members “only” up 70%, while revenue up 300% since 2016.

B2C 333

B2C B2B Acquisition Cloud 333

SaaStr

OCTOBER 22, 2021

Our friends over in B2C talk a lot about viral coefficients. Now, if you’re building a free B2C app, where you need tens of millions of users to get to Initial Scale, that’s a disaster. Yes, your first customers will refer you to others, get you more leads. Absolutely. It will work. More on that here ).

Scale 296

Scale B2C SaaS Scaling 296

SaaStr

SEPTEMBER 12, 2021

“From B2C to Billions: How Vimeo Executed a B2B Pivot that Redefined Their Future with Vimeo’s CEO” A new story most of us haven’t heard before. #10.

Scale 303

Scale New CTO CTO B2C 303

SaaStr

MAY 10, 2024

B2C and B2B2C are usually ahead of B2B. If you look at their chart below, you’ll see on the consumer and prosumer subscription side, there was a downturn / slowdown going into 2022 as we came out of the Covid Boost of 2021. But 2023? It came roaring back. And 2024 is just as strong. The customers come and go faster.

B2C 285

B2C Mobile B2B Payment Features 285

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Payment Methods 217

Payment Methods B2C Merchant Services Payment Solutions 217

SaaStr

DECEMBER 20, 2021

It’s part of the legacy of B2C and SMB having a lot of similarities in SaaS. This may sound obvious to more enterprise folks, but many Very Small Business and SMB focused SaaS companies still focus more on churn than NRR. Driving that NRR up even +5% could have a profound effect at HubSpot’s scale.

Metrics 62

Metrics SMB Scale B2C 62

SaaStr

AUGUST 5, 2021

In B2C, there are. There are lots of high-volume programs in B2C. The real world doesn’t work that way. There are no B2B marketing programs that predictably cost you $.43923492 43923492 to acquire $1.00 in customer ACV. SEM volumes are much, much higher there. In SaaS and B2B … less so.

Scale 333

Scale Marketing B2C B2B 333

SaaStr

DECEMBER 20, 2023

From 60 Million Users in September 2021 to 170 Million in December 2023 It certainly helps that Canva in many ways is as B2C as it is B2B, as it fuels a huge TAM. Canva hasn’t seen any “macro impacts” to revenue growth, nor have a number of other SaaS leaders that sell in large part outside of tech. #2.

AWS 310

AWS B2C Scaling AI 310