User Pilot

JUNE 30, 2021

The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. SaaS free trial conversion rate benchmarks. The average free trial conversion rate for B2C is higher than B2B. Table of Contents. Conclusion.

Benchmarks 98

Benchmarks B2C SaaS Software Review 98

SaaStr

JANUARY 21, 2022

For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates. But the truth was, the campaign was performing above the benchmark, but it was a new area for them. Scaling up to Enterprise and B2B offerings differs completely from B2C operations.

Scale 246

Scale SMB Enterprise Sales Hiring 246

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. Even consumer (B2C) operates very differently. They just need to be aware of it and that’s why this kind of thing is helpful with the benchmarking data that you can compare. Rarely are folks doing both.

Benchmarks 98

Benchmarks B2B SMB SaaS 98

Tom Tunguz

OCTOBER 28, 2014

Zendesk recently published NPS benchmarks that are quite useful to interpret NPS scores. The table above shows B2B customers are less satisfied and loyal than B2C customers. So what’s the right way to evaluate a company’s NPS report? Internal 49. First, the mean NPS across the 230 companies is 29.

Startup 100

Startup Data B2C Benchmarks 100

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Are Key Differences between Customer Loyalty for B2B and B2C Brands? Set measurable loyalty goals: Customer loyalty metrics enable you to set loyalty goals and measurable benchmarks.

B2B 114

B2B B2C Underperforming Technical Team Business 114

Sales Hacker

MARCH 16, 2020

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. That was four years ago.

B2C 133

B2C Technical Review Social Media Underperforming Technical Team 133

Chart Mogul

MAY 24, 2023

I couldn’t be more excited to launch the 2nd edition of the ChartMogul SaaS Benchmarks Report. In this report, we analyze anonymized and aggregated data from over 2,100 SaaS businesses to bring you the latest SaaS benchmarks and growth trends. We share all our learnings and benchmarks in the full report.

Benchmarks 52

Benchmarks SaaS PayPal B2C 52

Unbounce

AUGUST 4, 2021

The Conversion Benchmark Report found that in software as a service (SaaS) and law—two technical industries— lower word counts and lower Flesch Reading Ease Scores (FRES) resulted in more conversions. This language automatically excludes customers who aren’t in on industry terms. Avoid using jargon when you can.

B2C 144

B2C AI B2B Benchmarks 144

Sales Hacker

NOVEMBER 10, 2023

Measuring “Time to Value”: Quantifiable Benchmark: This metric provides a benchmark for onboarding efficiency. Whether your company is B2B or B2C, catalyzing your customers’ passion helps inform your roadmap, boost your brand, attract new customers, and accelerate their time to decision.

VP of Engineering 126

VP of Engineering Scale Outsourced Development Benchmarks 126

FastSpring

JANUARY 31, 2023

FastSpring: B2C and B2B SaaS or Digital Goods Companies For nearly 20 years, FastSpring has been serving B2C and B2B companies selling SaaS, digital products, and downloadable software: Mailbird achieved over 100% growth by switching from Stripe to FastSpring. Paddle: B2C SaaS Paddle has been serving SaaS companies for about ten years.

Payment Services 147

Payment Services Payment Methods Merchant Services Software Review 147

Totango

JUNE 24, 2022

Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. For example, a B2C customer might prioritize user experience, while a B2B client might emphasize return on investment. SaaS success outcomes can be defined in terms of measurable digital benchmarks.

Customer Success 109

Customer Success SaaS Technical Review B2C 109

OPEXEngine

DECEMBER 17, 2019

The Value of Benchmarking. By tapping into this horde of data, a skilled SaaS CFO can create comparable company benchmarks to validate their reporting methodology, then use these to drive their annual planning process and evaluate business performance on several levels. Top-Down Planning: Using Benchmarks.

Benchmarks 40

Benchmarks Metrics Headcount SaaS 40

FastSpring

SEPTEMBER 16, 2022

If you’re not sure if FastSpring is the right payment system and merchant of record (MOR) for your B2C and/or B2B SaaS company, we want to know what questions and concerns you have so we can take that into consideration as we continue building out our features and products.

SaaS Payments 148

SaaS Payments Payment Solutions Merchant Services Software Review 148

User Pilot

APRIL 20, 2022

Three factors decide the free trial to paid user conversion benchmark– the type of trial, the product complexity, and the audience. What is Freemium to Premium Conversion Rate Benchmark? Meanwhile, SaaS companies that deal with medium-sized companies have a 3-5% benchmark. Databox freemium to premium conversion rate benchmark.

SaaS Payments 98

SaaS Payments Payment Solutions SaaS Benchmarks 98

ChurnZero

MARCH 31, 2023

If the vendor has been smart enough to collect aggregate data about how its customers use the product or service, it can also offer useful benchmark metrics to bolster that guidance.” It’s slightly higher in the B2C sector at 6.8% That’s an outsized responsibility that requires a dedicated and expert Customer Success team.

Customer Success 98

Customer Success VP of Engineering Investment Benchmarks 98

FastSpring

APRIL 16, 2019

For B2B businesses, 9% of monthly recurring credit card transactions fail on average and, for B2C businesses, the number is closer to 14%. You can’t stop it, but with these five tips to reduce it, you should be able to get your churn rate below industry benchmarks. Probably not. That’s where automated dunning comes in. Conclusion.

Payment Methods 95

Payment Methods Churn Subscription Payment Features 95

Sales Enablement, SaaS and Growth

JUNE 5, 2017

Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. While brand is rightly a key focus for B2C marketers, it’s often a much different story when looking at things through a business to business (B2B) lense.

Branding 112

Branding Outsourcing Services Investment SaaS 112

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. Remember, you’re competing against your own benchmarks, as there are no industry standards here. Audiences crave for authentic content the most—so focus on that.

Sales 135

Sales Branding Entertainment Social Media 135

Sales Hacker

SEPTEMBER 21, 2021

The demands that used to be present only in real B2C companies are now everywhere because we expect B2B experiences to be as seamless and flawless as our B2C experiences in our private life. The other one is a group that I worked with, called Sales Benchmark Index. Paula: One is the consumerization of everything.

Artificial Intelligence 105

Artificial Intelligence Sales Hiring Technical Review Machine Learning 105

Chart Mogul

MAY 26, 2022

Both B2B and B2C companies have been impacted by this slowdown. Initially, in April, as consumers felt the pain (from rising inflation), they cut down on B2C spending (lower ARPA companies)…. As consumers felt the pain, growth initially slowed down for B2C companies i.e. those with lower ARPA. Further Reading.

Startup 52

Startup Data B2C SaaS 52

Baremetrics

SEPTEMBER 15, 2021

ProfitWell is a SaaS enterprise focused on the B2C and B2B markets. This includes: Cancellation Insights Segmentation Benchmarks Annotations Trend Lines Customer Profile Augmentation Figure 2. “ProfitWell only makes me pay for Retain when they've beaten my current recovery rate, so why would I choose Recover?” “Are Conclusion.

Payments 94

Payments Payment Solutions SaaS Payments PayPal 94

OpenView Labs

MARCH 8, 2021

Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. Metrics and benchmarks. 9 Sales Benchmarks for Building a Scalable Sales Machine. For all those reasons, hiring and management must be on point.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

FastSpring

APRIL 1, 2021

In the following sections, I will give you a few conversion benchmarks and tell you a few ways to solve these challenges. A B2B company offering a freemium product will have a very different conversion rate than a B2C company offering an opt-out free trial. Conversion Benchmarks for Each Type of Free Trial.

Payment Solutions 138

Payment Solutions SaaS Payments Payment Methods Strategy 138

Sales Hacker

JUNE 20, 2018

Jaimie Buss: We’re a public company at $500 million in annual run rate—a pretty big benchmark for us. Zendesk is a support and ticketing platform primarily used B2C and B2B internal use cases. For those that are in the Stone Age, what is Zendesk? What’s your revenue range like?

Scale 99

Scale Sales Hiring SMB Interviewing 99

OpenView Labs

JULY 2, 2020

The 2020 SaaS Product Benchmarks Report. B2B and B2C SaaS and Subscription Report. This article by James Wilton of Sales Benchmark Index discusses Uber’s past attempt to price differentiate based on willingness to pay for certain routes. Nudging Customers with Behavioral Tactics. Tips on Enterprise Pricing.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

ProfitWell

FEBRUARY 20, 2019

T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products. On this episode of the ProfitWell Report, Jonathan Kim , Founder of Appcues , wants to know how a company's onboarding impacts customer willingness to pay and retention.

Onboarding 90

Onboarding Retention B2C B2B 90

User Pilot

MARCH 21, 2024

The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers. Target audience customer profile template A Target Audience Customer Profile Template is particularly valuable for business-to-customer (B2C) companies focused on reaching individual buyers. Source: Fit Small Business.

Sales Recruiting 105

Sales Recruiting Underperforming Technical Team Interviewing Social Media 105

Sales Hacker

JULY 17, 2018

Account Based Sales in B2C sales. On the other hand, the hyper-personalized focus required by account-based selling is a massive overkill in a B2C environment. required to achieve your performance benchmarks. Major purchases require the tiered approval of several decision makers. Opportunities for upselling, cross selling etc.

Scale 72

Scale Sales B2C Outsourced Development 72

Totango

FEBRUARY 15, 2019

Please note that this record format applies for both B2B and B2C. Products that are only designed for B2C use cases will fall short when it comes to mapping usage data into the customer success use cases which will be described below. Activity ID. Here are the most common ones.

Cloud 72

Cloud B2C SaaS Mobile 72

ProfitWell

APRIL 3, 2019

Failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies. First up, the number one thing a lot of us need to attack yesterday is our failed payments. Credit cards are mechanical devices subject to failure and delinquencies. Click to enlarge.

Churn 92

Churn B2C Subscription Payment Features 92

Totango

JUNE 4, 2021

Rewards will differ from B2B to B2C customers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal. You can also elicit feedback after customers achieve customized benchmarks. Ask for Customer Feedback.

Engagement 63

Engagement B2C Technical Review Retention 63

Sales Hacker

NOVEMBER 15, 2017

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Product Qualified Lead (PQL) is a potential customer who meets a set of predefined criteria and have used a benchmark product(s), indicating a relatively higher likelihood of making a purchase. Base Salary. BASHO Email.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

User Pilot

FEBRUARY 7, 2024

This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it! B2C companies tend to have higher trial conversion rates but lower customer lifetime values. to 29% depending on the industry. Evaluating PMF.

SaaS Payments 52

SaaS Payments Payments Scale Payment Solutions 52

ProfitWell

APRIL 10, 2019

When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially. This doesn’t mean you’ll have a free plan related to your current product, but you’ll still have some element of free. Here’s why.

B2C 92

B2C Acquisition Retention Subscription 92

ProfitWell

OCTOBER 16, 2019

Its churn numbers vary between B2B and B2C, with B2C companies experiencing much higher churn (7.05%) than B2B (5%). Lower-priced products and B2C services take less consideration before making a purchase—and likewise, less consideration before canceling a subscription. So what benchmarks should subscription companies aim for?

Churn 55

Churn SaaS Payments Payments Payment Methods 55

OpenView Labs

DECEMBER 17, 2019

As Traditional Advertising Approaches Become Less Effective, B2B Software Companies Will Look to B2C Tactics to Survive. And no, we didn’t think this up because of the whole WeWork saga from this Fall – we wrote about this back before anyone else cared, in our 2019 Expansion SaaS Benchmarks report.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

User Pilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. This is a typically low percentage for simple B2B or B2C products. 50% – 20% = 30%.

Engagement 92

Engagement Metrics Scale Benchmarks 92