FastSpring

APRIL 1, 2021

In the following sections, I will give you a few conversion benchmarks and tell you a few ways to solve these challenges. A B2B company offering a freemium product will have a very different conversion rate than a B2C company offering an opt-out free trial. Conversion Benchmarks for Each Type of Free Trial.

Payment Solutions 138

Payment Solutions SaaS Payments Payment Methods Strategy 138

Totango

JUNE 24, 2022

Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. For example, a B2C customer might prioritize user experience, while a B2B client might emphasize return on investment. SaaS success outcomes can be defined in terms of measurable digital benchmarks.

Customer Success 109

Customer Success SaaS Technical Review B2C 109

User Pilot

APRIL 20, 2022

Three factors decide the free trial to paid user conversion benchmark– the type of trial, the product complexity, and the audience. Most SaaS companies appeal to FOMO to make free trial users purchase a subscription. What is Freemium to Premium Conversion Rate Benchmark? Databox freemium to premium conversion rate benchmark.

SaaS Payments 98

SaaS Payments Payment Solutions SaaS Benchmarks 98

ChurnZero

MARCH 31, 2023

If the vendor has been smart enough to collect aggregate data about how its customers use the product or service, it can also offer useful benchmark metrics to bolster that guidance.” With it goes recurring revenue ( ARR , MRR ) and expansion opportunities. It’s slightly higher in the B2C sector at 6.8%

Customer Success 98

Customer Success VP of Engineering Investment Benchmarks 98

OPEXEngine

DECEMBER 17, 2019

This is true even though selling software on a subscription basis has been around for well over 20 years. The Value of Benchmarking. In my experience working with enterprise SaaS companies over the past five years, I’ve seen a large variance in benchmarks for gross margin across subscription software businesses.

Benchmarks 40

Benchmarks Metrics Headcount SaaS 40

OpenView Labs

JULY 2, 2020

The 2020 SaaS Product Benchmarks Report. B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. It’s extremely unusual for a SaaS company to credit a company subscription for reduced use.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

ProfitWell

APRIL 3, 2019

So to locate the best tactics to combat churn, we studied and gathered data from just over eight thousand subscription companies. Churn is a fact of life in the subscription game, but the beauty of the subscription model is that for the first time in the history of business, the relationship is baked right into how we make money.

Churn 92

Churn B2C Subscription Payment Features 92

Baremetrics

SEPTEMBER 15, 2021

Now, in this ongoing series of comparisons, we discuss two of the best subscription analytics dashboards for SaaS: Baremetrics vs. ProfitWell. You can even see your customer segmentation , deeper insights about who your customers are , forecast into the future, and use automated tools to recover failed payments. Table of Contents.

Payments 94

Payments Payment Solutions SaaS Payments PayPal 94

Chart Mogul

MARCH 6, 2018

Spotify's recent F-1 filing is packed full of metrics and insights into both consumer subscriptions and the streaming music industry. This somewhat risky direct listing is likely to be a benchmark for other future public listings in 2018, with the likes of Airbnb predicted to follow suit if all goes to plan. in 2015 to €5.32

Metrics 75

Metrics Payments EKS (Elastic Kubernetes Service) SaaS Payments 75

ProfitWell

APRIL 10, 2019

To answer the question, we studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers. **We When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially. Here’s why. Click to enlarge.

B2C 92

B2C Acquisition Retention Subscription 92

ProfitWell

NOVEMBER 15, 2019

Your subscription company should run like a well-oiled machine. Retain subscribed customers: Unlike other businesses, SaaS businesses rely on customers paying monthly or yearly for their subscription. With Metrics, you’ll be given the ability to benchmark against thousands of similar companies. SaaS companies need tools that: 1.

Retention 56

Retention Pricing Payment Methods SaaS Payments 56

Sales Hacker

NOVEMBER 15, 2017

Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. It is called Annual Contract Value (ACV) when annualized and Average Purchase Value (APV) when the revenue derived is not subscription-based. Base Salary. BASHO Email. Buying Intent. Gatekeeper.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

ProfitWell

OCTOBER 16, 2019

Why is it so hard to define an average churn rate—and what does that mean for your subscription business? Zuora’s 2019 Subscription Economy Index reports average customer churn rates across a number of different industries, ranging from Business Services on the low end (16.2% Let’s find out. What is the average churn rate?

Churn 55

Churn SaaS Payments Payments Payment Methods 55

ProfitWell

FEBRUARY 20, 2019

Welcome friends, to your subscription space. The Competitive Edge With 80 percent of SaaS companies expected to adopt a subscription model by 2020, the competition is cranking. Comparative benchmarks help you make decisions on how to structure subscription plans to maximize revenue and spur adoption. ". In headlines.

Software Review 45

Software Review Technical Review Benchmarks B2C 45

Sales Hacker

JULY 17, 2018

Account Based Sales in B2C sales. On the other hand, the hyper-personalized focus required by account-based selling is a massive overkill in a B2C environment. Current subscriptions etc. required to achieve your performance benchmarks. Major purchases require the tiered approval of several decision makers. Annual revenue.

Scale 72

Scale Sales B2C Outsourced Development 72

Totango

JUNE 4, 2021

What your customer does when they’re using your app helps determine whether or not they renew their subscription to your product. Rewards will differ from B2B to B2C customers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal.

Engagement 63

Engagement B2C Technical Review Retention 63

ProfitWell

NOVEMBER 11, 2019

Customer churn is the silent killer of the subscription business. The various causes of churn for subscription businesses. Understanding SaaS and subscription churn. Customer churn is more disastrous for subscription companies than any other type of business. B2B vs. B2C Churn. Because the solution isn’t intuitive.

Churn 40

Churn B2C Benchmarks Software Review 40

User Pilot

FEBRUARY 7, 2024

This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it! B2C companies tend to have higher trial conversion rates but lower customer lifetime values. to 29% depending on the industry. Evaluating PMF.

SaaS Payments 52

SaaS Payments Payments Scale Payment Solutions 52

User Pilot

MARCH 16, 2023

SaaS landing pages are web pages that aim to highlight features, list pricing, and ultimately get people to convert by signing up for a free trial or subscription. A detailed comparison table showing the features for each subscription tier tends to work best. What is a SaaS landing page? Social proof. Hotjar Hotjar landing page.

SaaS 98

SaaS Customer Success Enterprise User Experience 98

Baremetrics

APRIL 6, 2021

Because there are so many models to choose from, and because SaaS companies are, by nature, subscription-based, the pricing possibilities are virtually endless. If you’re curious about how your churn stacks up with similar companies, our Open Benchmarks show you average churn rates based on average revenue per user.

Pricing 59

Pricing SaaS Finance Social Media 59

ProfitWell

MARCH 12, 2020

And Rent the Runway adds a new membership option to amp up its presence in the subscription clothing space. Listen wherever you get podcasts: Your top subscription news. We’ve had our eyes on Rent the Runway on the show before , as one of the more popular clothing subscriptions out there. Less isn’t always more. Not exactly.

SaaS Payments 52

SaaS Payments Payment Services Payments Venture Capital 52

OPEXEngine

FEBRUARY 22, 2022

Business to Consumer (B2C). The industry dynamics of SMM SaaS companies pose a threat for these businesses that are not faced by B2C or Enterprise SaaS companies. The Inside Sales representative then reaches out to each interested customer and attempts to move them to a paid subscription. Enterprise. eCommerce Marketplaces.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

ProfitWell

APRIL 30, 2020

Customer loyalty is the essence of subscription businesses and a key lever of growth. Retention and recurring revenue are the lifeblood of SaaS organizations, so why not invest more in your existing customers rather than on acquisition? Not to mention, in the past five years CAC has gone up 50% for B2B and B2C companies.

SaaS Payments 52

SaaS Payments Payments Payment Methods Payment Services 52

OpenView Labs

MAY 20, 2019

Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Your marketing should start to mimic a B2C business. This begs the question: how much room is left for emerging startups? Messaging needs to speak to the end user, not just the executive buyer.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MARCH 10, 2019

Very few companies had really figured out how to calculate accurate SaaS metrics in real-time based on all the nuances of different billing system APIs, subscription models, etc. Research from Profitwell has found that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. How do we know it works?

Scale 64

Scale Acquisition B2C Interviewing 64

User Pilot

MAY 21, 2024

TL;DR Customer churn is a vital metric for SaaS enterprises, reflecting product value and customer satisfaction that must be calculated with industry benchmarks to gauge performance against competitors. These statistics provide businesses with a benchmark to assess their own levels of customer retention.

Churn 52

Churn Retention Software Review Metrics 52

Chart Mogul

SEPTEMBER 15, 2023

Benchmarks across the PLG user journey The hardest part of PLG might actually be… marketing?! Software subscriptions are the life of every SaaS business and must be accounted for properly in your general ledger. That is SaaS subscription revenue and the corresponding deferred revenue balance. Forget about Threads.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Unbounce

OCTOBER 24, 2023

SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. First, because SaaS is usually sold through a subscription model, it brings along the added challenge of keeping your existing customers in order to avoid churn. That’s where your marketing comes in ( more on that below ).

Marketing 52

Marketing Strategy SaaS Social Media 52

OpenView Labs

MAY 20, 2019

Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Your marketing should start to mimic a B2C business. This begs the question: how much room is left for emerging startups? Messaging needs to speak to the end user, not just the executive buyer.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. Your marketing should start to mimic a B2C business. This begs the question: how much room is left for emerging startups? Messaging needs to speak to the end user, not just the executive buyer.

Scale 40

Scale Startup Technical Review Software Review 40

OpenView Labs

MAY 13, 2021

If there is no publicly available data source for the particular measure, you have three options to consider: Use paid sources (if available and affordable), such as subscriptions to corporate and financial information databases, e.g., Hoovers DNB, InsideView, or CapitalIQ. Considering the quality and accuracy of the data sources.

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

Intercom, Inc.

MARCH 12, 2020

Many view memberships and subscriptions as the model of the future. Companies like Apple and Amazon are setting benchmarks that are pretty high for a lot of people. This transcends across B2B and B2C. And by the way, your customers are going to define what average is, so find out from them what they think the benchmarks are.

Airlines 164

Airlines Technical Review Subscription Payment Features 164

User Pilot

FEBRUARY 5, 2024

You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. However, this benchmark increases to 25% in B2B.

Payment Methods 52

Payment Methods Payment Solutions SaaS Payments Scale 52

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations. Tamina Zaheri.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

Buffer Resources

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media 83

Social Media B2B B2C Technical Advisors 83

User Pilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Product adoption rate benchmarks: File sharing and collaboration tools have 20.9%

Benchmarks 98

Benchmarks B2B SaaS Payments Payment Methods 98