The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
SaaStr
MARCH 8, 2019
People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B. If you’re B2C, the train’s left the station. Some developer’s tinkering with something. They want to discount.
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