SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. However, the expectations for leadership are quite different from that of management. When founders are starting companies, it’s crucial to have product-market fit.

Engineering 290

Engineering Part-Time VPE Scale B2C 290

SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys. On the contrary, simple pricing attracts more self-serve business. .

SMB 244

SMB Sales Hiring Scale B2C 244

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision. So, let me walk you through that.

B2B 173

B2B B2C Scale New CTO 173

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. Informing our approach to the market.

Business 184

Business B2C Scale Headcount 184

SaaStr

DECEMBER 16, 2021

Customer-centricity is vital, and once you understand your customers, you are ready to build the perfect experience for them, from marketing to support, whether they are B2C or B2B. Says Peacock, “We talked about this being the age of the customer.

Strategy 276

Strategy B2C Scale Payment Features 276

SaaStr

JANUARY 21, 2022

Build the baseline by checking leadership assumptions. For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates. Scaling up to Enterprise and B2B offerings differs completely from B2C operations. Enter your email below for the latest SaaStr updates.

Scale 246

Scale SMB Enterprise Sales Hiring 246

SaaStr

JUNE 22, 2023

B2B folks want to do B2C. Don’t Forget the 20 Interview Rule. SaaStr Trying to pursue a “Grass is Greener” business model. Enterprise folks want to do freemium because they think it is easier. SMB folks want to go upmarket because there is too much churn in SMB. That’s OK, but pretty risky. 85 times out of 100 — do what you know.

SMB 279

SMB SaaS B2C Interviewing 279

Intercom, Inc.

MAY 7, 2019

This advice doesn’t just apply to articles or podcasts that you consider as “thought leadership”. There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call.

Content Marketing 222

Content Marketing Marketing Social Media B2C 222

Sales Hacker

AUGUST 13, 2024

Passionate about customer engagement, her leadership has contributed to Iterable’s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Applying B2C marketing strategies to enhance B2B customer engagement and retention.

AI Search 123

AI Search Sales Recruiting AI ChatGPT 123

SaaStr

SEPTEMBER 15, 2023

They released many more products, with Freddy AI in 2018 and, as of last month, launched the Freshworks Customer Service Suite, which is an omni-channel for B2C to engage with customers on Instagram and other places. Why is this important? Because, as a founder, you have to be planning ahead.

Sales Hiring 290

Sales Hiring Scale SMB SaaS 290

Sales Hacker

MAY 28, 2024

Kelly serves on the board of Empowering Women as Leaders Austin, and she has spoken at various leadership conferences. 45:13 – Differences and similarities between B2C and B2B marketing. She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University.

Revenue 124

Revenue Venture Capital Strategy Marketing 124

SaaStr

AUGUST 17, 2022

That instant gratification from B2C now applies to us in B2B.” – Bill Binch. New product-led techniques that drive high-growth. Imagine if you went to create a Facebook profile, and they said they’d get back to you in thirty days. SaaS exists in an evolving world. What new tricks of the trade have appeared that can achieve your goals?

Sales Hiring 245

Sales Hiring Sales SaaS B2C 245

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 122

VP of Engineering Sales Hiring Sales Recruiting Sales 122

Sales Hacker

MARCH 16, 2020

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. As I mentioned earlier, B2B buyers want a more B2C experience, and what better way to provide this than on social media? There’s been a shift in how B2B organizations communicate through follow-ups and outreach.

B2C 133

B2C Technical Review Social Media Underperforming Technical Team 133

Sales Hacker

NOVEMBER 10, 2023

For example: Supporting Thought Leadership: Identifying Opportunities: Actively monitor industry trends for opportunities for customers to showcase their expertise. This could include speaking opportunities, article or blog post contributions, or other thought leadership platforms.

VP of Engineering 126

VP of Engineering Scale Outsourced Development Benchmarks 126

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. When I joined Sprinklr, I made it very clear to the leadership team that I had this business, it was very much a side hustle, and I’d be doing it evenings and weekends.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Climbing the leadership ladder.

VP of Engineering 118

VP of Engineering Technical Review Scale Outsourcing Services 118

Sales Hacker

JANUARY 18, 2018

Whether you’re in sales leadership, sales development, sales ops or account management—Rainmaker has something for you. Conference focuses on sales leadership. Attendees will learn from sales VPs from industry-leading companies, technology influencers, analysts, and management and leadership experts. Rainmaker 2018. The Sales 3.0

Scale 103

Scale Sales Leadership B2C 103

Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? If you were to sit in a leadership team meeting at your typical SaaS business, and you asked Who is responsible for MRR growth? This is especially true if you run a B2C business.

B2C 97

B2C Churn Metrics B2B 97

Sales Hacker

NOVEMBER 3, 2020

No one ever claims to be the smartest in the room, and with each discussion, our members and leadership alike are growing. ”. JC has been in sales for over 15 years, where he has held individual contributor and sales leadership roles with companies ranging in size from tech startups to Fortune 100 companies. Jialing Xie.

Scale 128

Scale Sales Recruiting Sales Hiring Sales 128

Andreessen Horowitz

OCTOBER 10, 2023

05:02 – The fundamentals and framework of growth 07:02 – Assessing growth potential and product lead growth 09:33 – Distribution 11:15 – Your moat and growth 14:00 – Integrating AI for product lead growth 16:23 – Trust as a moat 17:23 – B2C growth – discovery and breaking through 18:51 – Can you get ahead of the incumbents?

B2C 80

B2C AI Leadership Marketing 80

Sales Hacker

SEPTEMBER 21, 2021

Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. powered by Sounder. What You’ll Learn.

Artificial Intelligence 105

Artificial Intelligence Sales Hiring Technical Review Machine Learning 105

SaaStr

JUNE 26, 2024

An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B. What this graph shows is that there is no downturn in the mobile economy. It’s a rocket ship. That still holds true today.

CTO Hire 148

CTO Hire AI Venture Capital Sales Hiring 148

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. You can’t just leave that up to us.”

Underperforming Technical Team 249

Underperforming Technical Team Headcount Sales Hiring Scale 249

Sales Hacker

SEPTEMBER 29, 2023

On approaching which channels, Sei Suriyakummar (Head of Marketing, Superhuman – Series C) makes a great point with her biggest piece of advice: “build a strategy that has synergistic channels.

Scale 129

Scale Marketing AI Search ChatGPT 129

Neil Patel

FEBRUARY 12, 2021

Brooke has 15 years’ leadership experience in marketing, including a number of years in paid media. As well as specializing in paid social and mobile advertising, she has helped both B2B and B2C companies with content strategy and SEO, and integrated marketing solutions. Brooke Weller. VP of Paid Media at NPAccel. Pedro Carvalho.

Marketing 122

Marketing Business Sales Consulting 122

OpenView Labs

MAY 12, 2020

Ben Lang runs Notion’s B2C community. The power of B2C tactics in a B2B market and brand differentiation. These trends are the reason Notion uses a lot of B2C marketing tactics even though they’re technically selling B2B. User love” and a strong community manager. Related: SurveyMonkey’s CMO On Making Marketing More Human.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

SaaStr

MAY 28, 2019

Leslie Lee is the Senior Director of Customer Engagement at Atlassian and she spent the last 20 years doing B2B and B2C marketing. I think that figuring out a way to continually activate the people that are in your community is going to be very beneficial, not just for brands, but also B2C. Derek Anderson : Any in particular?

VP of Engineering 235

VP of Engineering Scale Branding Engagement 235

30 Day Leadership

JANUARY 11, 2022

In this episode of The B2B Leadership Podcast , best-selling author and leadership coach Nils Vinje speaks with Meredith Nichols, Director of Human Resources at Knowland. 5:59 - Meredith's first leadership role - How did her first role come about? 5:59 - Meredith's first leadership role - How did her first role come about?

B2C 52

B2C Leadership B2B Development 52

30 Day Leadership

JANUARY 11, 2022

In this episode of The B2B Leadership Podcast , best-selling author and leadership coach Nils Vinje speaks with Meredith Nichols, Director of Human Resources at Knowland. 5:59 - Meredith's first leadership role - How did her first role come about? 5:59 - Meredith's first leadership role - How did her first role come about?

B2C 52

B2C Leadership B2B Development 52

User Pilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. Let’s dive in!

Technical Review 104

Technical Review Management Underperforming Technical Team Leadership 104

Payrix

SEPTEMBER 10, 2024

With over 15 years of experience in B2B and B2C marketing, Brittany brought a wealth of knowledge to the conversation, highlighting the significance of customer-centric strategies and the unique opportunities and challenges of promoting Embedded Payment solutions today. For new customers, Brittany suggested a more straightforward approach.

Payments 100

Payments Payment Solutions Payment Services SaaS Payments 100

Intercom, Inc.

MARCH 22, 2018

The early days of Eventbrite were much more B2C, so a lot of the classic B2B growth tactics applied for us as well. It’s really core B2C growth tactics, and also some of the B2B. One of the things that I love about this job is it’s a mix of both. Building a cross-functional team.

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

Sales Hacker

JULY 24, 2019

Women Sales Pros is actively working with companies to attract, hire, and retain more women in their sales teams and sales leadership roles. Lori: WSP supports, champions, and talks up EVERY group and organization, working toward more women in sales and sales leadership. Women in Revenue. Gals and SALS. Women Sales Pros.

Sales Hiring 99

Sales Hiring Sales Recruiting Revenue Sales 99

Sales Hacker

JUNE 20, 2018

During her 18-year sales career, she’s held sales leadership positions at Andreessen Horowitz, VMware, Coverity, Meraki, CORAID, and Inktomi. Zendesk is a support and ticketing platform primarily used B2C and B2B internal use cases. Welcome, Jaimie to the Sales Hacker podcast! Jaimie Buss: Thank you, Sam! Excited to be here.

Scale 99

Scale Sales Hiring SMB Interviewing 99

ChurnZero

JANUARY 28, 2020

That’s why we created this guide on selling Customer Success Software to the C-Suite to arm you with: Ways to overcome the 13 most common leadership objections. Customer Experience: What B2B Can Learn from B2C – When was the last time you had a B2B customer experience that felt truly personal? Customer Success Around the Web.

Software Review 64

Software Review B2C Onboarding Churn 64

Sales Hacker

DECEMBER 29, 2020

Sales leadership & human leadership insights [9:27]. We also have a pretty quickly growing segment of our business called Mimeo Photos, which is a B2C tool that we offer. So we’re in the B2B and B2C segments now. Sales leadership & human leadership insights [9:27]. We’re on iTunes.

Scale 78

Scale Leadership Acquisition B2C 78