SaaStr

MARCH 26, 2024

It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. Is the CTO involved in these decisions? But if you want to grow fast, you want to innovate and take care of those customers and the energy that goes into these pricing games, especially for new CROs and revenue teams.

AI 231

AI Pricing Artificial Intelligence Scale 231

Baremetrics

JULY 23, 2020

I also knew that my target group would be companies: “B2C is the most demanding customers for the least money. This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR. But the launch generated at least one new test customer, with more to come in the next few days.

New CTO 87

New CTO Underperforming Technical Team CTO Technical Review 87

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

MARCH 1, 2019

I used to be a CTO and operator, co-founder of a SaaS start up. And something of insight so we are New York based, global venture and equity investor. And that kind of sets the incentives and kind of you can’t get a new co-founder or a team member multiple of those to your business.

Outsourcing Services 109

Outsourcing Services Sales Hiring CTO Hire Technical Review 109

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. This is not new.

SaaS Payments 77

SaaS Payments Engineering Technical Advisors Payment Solutions 77

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” B2B and B2C SaaS and Subscription Report. Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. Nudging Customers with Behavioral Tactics.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

ProfitWell

JANUARY 28, 2020

Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. Random number generator. Transparency goes a long way.

Underperforming Technical Team 45

Underperforming Technical Team New CTO Technical Review CTO 45

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month? I do that a lot.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Point Nine Land

APRIL 9, 2021

So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet. In general, European rounds tend to be slightly smaller and valuations slightly lower than they are in the US.

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Frontegg

JANUARY 27, 2022

One such example is automatically shooting up an onboarding video for new customers. But the good news is that all cross-department actions can be automated with Webhooks. For example, when a new account is opened, you can automate a relevant CRM notification to the Sales and Marketing teams. That’s what PLG is all about.

New CTO 98

New CTO SaaS Payment Features CTO 98

Teamgate

JANUARY 14, 2019

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. PR works similar in both B2B and B2C. This can be somewhat one-dimensional over the long term.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw the momentum increase, and we were nailing that B2C customer.

B2B 132

B2B B2C Scale New CTO 132

Sales Hacker

NOVEMBER 3, 2017

The New Sales is about Relationships. Jensen Harris, CTO of Textio, described just how broad this reaches. “If So as salespeople, we have to prepare for — and embrace — this new normal. B2C vs. B2B Growth by Lauren Vaccarello (Box) and John Hurley (Radius). Or are you creating a new aisle altogether?

Sales 92

Sales New CTO CTO AI 92