User Pilot

SEPTEMBER 15, 2024

Product, marketing , and design teams can now view all event and feature usage data and use it to create reports or segments. And only one subscription fee to pay. Talking about subscriptions, Userpilot has a more transparent and competitive pricing structure than other tools. Autocapture solves the problem.

User Experience 111

User Experience B2C Data B2B 111

User Pilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Market Segmentation 104

Market Segmentation Marketing B2B Product Marketing 104

Buffer Resources

FEBRUARY 28, 2024

For B2C offerings like digital products or courses, gauge your target audience's price sensitivity and willingness to invest. Surveys, social media polls, and analysis of similar products can offer insights into your audience's budget and preferences.

Pricing 124

Pricing Social Media Consulting Branding 124

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. Earlier this year, we welcomed Sean Joyce to the Navint team.

Payments 53

Payments Technology Scale Revenue 53

OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. Yet another great piece by Price Intelligently on the need to update your SaaS pricing model – because all SaaS product markets are constantly evolving.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Jera Brown Yeah.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. Why is it so hard to define an average churn rate—and what does that mean for your subscription business? Subscription service Recurly reports an average monthly churn rate of 5.6%

Churn 55

Churn SaaS Payments Payments Payment Methods 55

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster?

B2B 119

B2B Marketing SaaS Social Media 119

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. A SaaS company maintains responsibility for the servers, database (and the data they contain), and other software that allow their product to be accessed and used. Recurring payments.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

ChurnZero

MAY 6, 2022

Thats easier to do in B2C. If your product or service can have an impact on ROI, thats what you really need to do. Slack is a productivity tool and did really well. But for productivity tools, which dont have ROI measurements, its harder to get started. Subscription businesses have focused on new logos for too long.

Retention 52

Retention Revenue Entrepreneurship B2C 52

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Business to Consumer (B2C). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

OpenView Labs

MARCH 10, 2019

I’ve learned that freemium can accelerate growth after you nail product-market fit. After leading product management and product marketing at a $100M software company, I thought I’d put my product led growth strategies to the test at Pure Chat. Why freemium is an acquisition strategy, not a revenue model.

Scale 64

Scale Acquisition B2C Interviewing 64

How To Buy Saas

JULY 9, 2024

With 10+ years of experience and a team of skilled experts, they provide top-notch services to companies from various industries like fintech, e-commerce, B2B, and B2C SaaS. They have worked with several popular companies like Panda Security, Zapier, Smith.ai, and more. Negatives Pricing Price on request.

Strategy 52

Strategy Scale Social Media AI Search 52

User Pilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. to 29% depending on the industry.

SaaS Payments 52

SaaS Payments Payments Scale Payment Solutions 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? That’s where your marketing comes in ( more on that below ).

Marketing 52

Marketing Strategy SaaS Social Media 52

Chart Mogul

JUNE 23, 2022

You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea. Just looking at Netflix and its monthly user decline, as well as market reaction to it, tells the tale of missed expectations and rapidly shifting sentiment.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

Chart Mogul

SEPTEMBER 15, 2023

Software subscriptions are the life of every SaaS business and must be accounted for properly in your general ledger. That is SaaS subscription revenue and the corresponding deferred revenue balance. I’m also a board member of Beek , a B2C subscription audiobook company, and I’ve advised many companies across both models.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

MAY 21, 2024

Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service.

Churn 52

Churn Retention Software Review Metrics 52

ChurnZero

JULY 12, 2019

The answers are normally quite homogenous in B2C (e.g. When it comes to B2B solutions, answers may vary depending on the audience (for example, their growth stage, market they tackle, company size…), but the answers always point to two or three specific providers. The second most important element of user and product adoption is value.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

SmartKarrot

APRIL 24, 2020

Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market. Specific customer segments make it easy to test pricing options for your subscription-based software.

SaaS 12

SaaS B2C Scale Customer Success 12

SmartKarrot

AUGUST 10, 2021

Whether you are a B2B SaaS or B2C, what will be your two primary goals? This means if you have a subscription-based SaaS model, the apparent track should be on paid subscriber growth so that you can plan to change it. Also, since most SaaS products are built for multiple platform usage, unique user identification is important.

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

Incredo

NOVEMBER 1, 2019

As pricing for certain SaaS products increases, customers become less willing to spend their money without at least knowing that there are real live, actual trustworthy human beings behind the company’s website URL. Marketing: In this model, high-end marketing that facilitates brand awareness, education and trust-building is used.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

AUGUST 19, 2022

And diversifying, if you’re still early, before 10, 20 or 30 million revenue, that could be a sign that things just aren’t working, that you don’t actually have product market fit, which is unfortunate, but you need to be honest about it. You need to be honest, if you have product market fit.

Scale 272

Scale Sales Hiring Scaling VP of Engineering 272

Unbounce

JUNE 16, 2020

Treat it like a checklist: First, have you achieved some level of product-market fit? Partners need to trust that you have a stable and reliable product if they’re going to invest in you. If your reps are having a hard time selling your product in the first place, it’s unlikely partners will do any better.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Intercom, Inc.

MARCH 12, 2020

Many view memberships and subscriptions as the model of the future. Ali: I’m a product marketer. This transcends across B2B and B2C. and you two spoke about the subscription model being the future, which is a track they’ve been on for the better part of the last decade. One way to avoid this slow death?

Airlines 164

Airlines Technical Review Subscription Payment Features 164

User Pilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. Your top subscription news. Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it.

Onboarding 65

Onboarding Scale Social Media B2C 65

SaaStr

AUGUST 5, 2020

From the founder’s point of view, in the upmarket, a lot of founders will survive because the market is great. This is the type of founder who tends to be first time founder, very, very hardworking, but just can’t seem to find product-market fit. That’s how you find product-market fit.

Technical Review 196

Technical Review Payment Methods Travel Development Team Review 196

SaaStr

SEPTEMBER 27, 2019

I think in marketing in general, no. B2B marketing, yes. I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. B2C is so much more about storytelling because of the big campaigns that … the big, sorry, budgets that folks have. Ryan Bonnici: I don’t think so.

Sales Hiring 141

Sales Hiring Sales Recruiting Scale Software Review 141

Sales Hacker

JANUARY 21, 2025

Why substance beats sizzle every time in sales and marketing. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. 12:25 – What is concept testing and how can marketers use it in B2B. And I was curious because me, I’ve always, a lot from B2C marketing.

Scale 106

Scale Scaling Strategy Sales Hiring 106