SaaStr

AUGUST 2, 2024

Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition. If we go back a few years, when PLG was launched in the market, everyone went wild. They had separate product, marketing, and sales teams for the Enterprise product they were building.

Scale 283

Scale Sales Hiring Sales Enterprise 283

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit.

Engineering 284

Engineering Part-Time VPE Scale B2C 284

Buffer Resources

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Day 14 Share a seemingly random event in your life that you now know led you to an amazing opportunity.

Branding 123

Branding Social Media B2C Engagement 123

SaaStr

NOVEMBER 22, 2021

Are you selling to B2C and SMBs, or are you selling to enterprises? Are you post product market fit? And it might potentially be the case that you’re a hybrid and part of your company has figured out product market fit, but there’s an act two in your company that’s still figuring it out.

B2C 301

B2C Scale Consulting Sales Hiring 301

SaaStr

JANUARY 21, 2022

However, they were wrong about these assumptions, which kept them from identifying gaps and assessing the extensibility of their Enterprise product-market-fit. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit.

Scale 246

Scale SMB Enterprise Sales Hiring 246

User Pilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? What are some examples of North Star Metrics from top B2B and B2C SaaS companies? It's important to notice that the focus of the metrics shifts when we talk about B2B or B2C brands.

B2C 98

B2C Metrics B2B Retention 98

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

Business 184

Business B2C Scale Headcount 184

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

AUGUST 17, 2022

Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. But they have always been, and will likely continue to be, the most likely buyers of your product. New product-led techniques that drive high-growth. Focus on logo acquisition.

Sales Hiring 245

Sales Hiring Sales SaaS B2C 245

Casey Accidental

JULY 30, 2018

I’ll start with product marketing. Product marketing has suffered from an identity crisis as long as I have known the term. Product marketing, when done correctly (which rarely happens), is usually in charge of three things: Deciding a soon to be released product’s positioning and messaging.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

SaaStr

SEPTEMBER 15, 2023

They released many more products, with Freddy AI in 2018 and, as of last month, launched the Freshworks Customer Service Suite, which is an omni-channel for B2C to engage with customers on Instagram and other places. What you do in product today will help you in revenue 2-3 years down the line. Why is this important?

Sales Hiring 284

Sales Hiring Scale SMB SaaS 284

SaaStr

MAY 31, 2024

. #5: What Does a Great VP of Marketing Do and What Do They Look Like Nuances aside, the former hasn’t changed. What does a VP of Marketing do? Unless you’re in B2C or self-serve, a B2B marker has always done the same thing: put stuff in the funnel and help move it down. As a marketer, you ask the same thing.

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Technical Review 223

Technical Review Technology Scale Marketing 223

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. Do you think between B2B and B2C, are there two raise for B2C companies?

New CTO 179

New CTO Sales Hiring B2C CTO Hire 179

The Angel VC

MARCH 31, 2015

In contrast to B2C companies like Uber, Delivery Hero or Homejoy for which it was critical to get the unit economics right, scaling distribution is usually the toughest challenge for a SaaS startup after it has found product / market fit. And this is understood by the markets.

Scale 168

Scale SaaS B2C Finance 168

ProfitWell

JANUARY 2, 2020

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Market data.

B2C 52

B2C Subscription Payment Features Payments 52

User Pilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Sales Recruiting 52

Intercom, Inc.

MAY 2, 2019

However, Bangaly cautions against monetizing your product too soon, especially in the B2C space: “For B2C, definitely start off being free, getting product market fit, figuring out what is the thing that really is the feature, the set of features, the experience that retains people well.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 189

Sales Hiring Payment Methods Payment Solutions Marketing 189

Chart Mogul

MARCH 1, 2023

3x faster than their peers B2B SaaS businesses enjoy higher net retention than B2C SaaS Retention becomes more important as SaaS businesses enter the post-PMF growth phase Retention in 2022 was harder than ever Companies with best-in-class retention grow at least 1.5-3x B2C companies have a lower ARPA compared to B2B companies.

Benchmarks 98

Benchmarks Retention B2C Business 98

Intercom, Inc.

MARCH 13, 2019

How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. By starting at the higher end and expanding downmarket. So what did we do?

Scale 171

Scale Marketing Sales Hiring B2C 171

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 55

Scale Sales Hiring Underperforming Technical Team Social Media 55

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Mucker Capital

JANUARY 9, 2024

One effective way to do this is to embrace the philosophy of “starting from the end and working backward," which is similar to finding product-market fit and brings focus and clarity to customer retention efforts.

B2C 52

B2C Retention Acquisition Strategy 52

Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? New Business MRR is the easiest to answer for as this is usually owned by the Head of Sales or — in a B2C business — the Head of Marketing. . The engineer in me desired simplicity.

B2C 97

B2C Churn Metrics B2B 97

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

User Pilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 121

VP of Engineering Sales Hiring Sales Recruiting Sales 121

ChurnZero

MAY 6, 2022

That’s easier to do in B2C. Product-market fit doesn’t mean you can sell customers. Product-market fit means you can keep customers. Then in the end, it’s like, well, who’s going to buy it? Having a target buyer in mind with that pain is super important.”. Category creators face more challenges in B2B. “I

Retention 98

Retention Revenue Entrepreneurship B2C 98

User Pilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Market Segmentation 104

Market Segmentation Marketing B2B Product Marketing 104

Kellblog

NOVEMBER 12, 2023

I am a former CEO and CMO who still considers himself to have 100% marketing DNA. Additionally, because I am a B2B person and David is mostly a B2C person that added another dimension of difference for us to explore. We both like the Ansoff matrix and David uses it as a framework to adapt the product/marketing collaboration model.

Marketing 97

Marketing Scale B2C Travel 97

Mucker Capital

JANUARY 9, 2024

One effective way to do this is to embrace the philosophy of “starting from the end and working backward," which is similar to finding product-market fit and brings focus and clarity to customer retention efforts.

Retention 52

Retention B2C Scale Acquisition 52

SaaStr

AUGUST 19, 2022

And diversifying, if you’re still early, before 10, 20 or 30 million revenue, that could be a sign that things just aren’t working, that you don’t actually have product market fit, which is unfortunate, but you need to be honest about it. You need to be honest, if you have product market fit.

Scale 272

Scale Sales Hiring Scaling VP of Engineering 272

User Pilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Once they realize the product’s value first-hand, they are more likely to make a purchase.

Payment Methods 105

Payment Methods Marketing SaaS Payments Payments 105

User Pilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it!

Interviewing 104

Interviewing B2C B2B Advertising 104