SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. While common in B2C, it’s interesting how big a deal this is for Duolingo. But it makes up for it by only spending 17% of its revenue on sales and marketing, less than half of many SaaS leaders.

Scale 322

Scale B2C SMB B2B 322

SaaStr

JULY 11, 2021

B2C folks are focused on users. B2C folks often never even talk to their users at all, other than a small subset of folks that work at the company. B2C folks can write off individual customer complaints unless in the aggregate they impact virality, usage, etc. Of getting the highest NPS and CSAT, the most second-order revenue.

B2C 280

B2C SaaS Revenue Metrics 280

FastSpring

OCTOBER 16, 2024

You can’t get fast, meaningful revenue expansion with slow, piecemeal geographical expansion. Extensive B2C and B2B Selling Features Sell in all the ways that customers want to buy. Luckily, there is another, much simpler option. Let FastSpring Help as Your Merchant of Record! 24/7 buyer transaction support.

Merchant Services 158

Merchant Services Payment Services Payment Methods Outsourcing Services 158

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?

Social Media 134

Social Media B2C B2B Benchmarks 134

SaaStr

JULY 21, 2019

What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. View original question on quora.

B2C 206

B2C Strategy SaaS Metrics 206

SaaStr

JANUARY 21, 2022

Dorian Stone , Head of Organizations Revenue at Grammarly, is here to share lessons from his experience of scaling the company from consumer to SMB to Enterprise to help you steer your expansion efforts in the right direction. Scaling up to Enterprise and B2B offerings differs completely from B2C operations.

Scale 246

Scale SMB Enterprise Sales Hiring 246

SaaStr

JANUARY 11, 2024

500k in revenue per employee at $2 Billion in ARR, and profitable. But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. A magic cure for sales costs that are just too high. Sometimes it does work.

Retention 322

Retention B2C B2B Churn 322

SaaStr

JULY 29, 2021

Marketing Solutions is their fastest-growing segment — up a stunning 97%, to $1B in revenue. With B2B companies spending ~40% of their revenues on marketing, it only makes sense the leaders that provide marketing services and platforms should be growing like crazy. #2. Revenue tripled since Microsoft acquisition in 2016.

B2C 334

B2C B2B Acquisition Cloud 334

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. Community alienation occurs in B2D companies just as frequently as B2C companies. The small revenue per individual user for most consumer companies doesn’t permit marketers to deploy campaigns with long paybacks. They are much closer than it might seem.

Development 264

Development Marketing B2C B2B 264

Predictable Revenue

JULY 11, 2022

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. appeared first on Predictable Revenue. The post What is B2B sales?

B2B 264

B2B Sales B2C Trends 264

SaaStr

MAY 21, 2020

The best way to grow your revenue in SaaS is to keep the revenue you do have. That’s the magic of compounding revenue. While B2C can be different, for a B2B app, why should it be less? Put differently, almost everyone is doing worse here than they think. At least 90%.

Churn 335

Churn B2C B2B Metrics 335

Tom Tunguz

MAY 24, 2023

Since then, revenue has plateaued because gaming revenue halved. Now, cloud companies, major B2B & B2C software companies’ appetite for GPUs has put the Data Center segment on a hypergrowth trajectory. In the late 2010s, machine learning inflated demand. AI has replaced that demand.

Machine Learning 298

Machine Learning Artificial Intelligence B2C AI 298

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 118

B2C B2B Acquisition Retention 118

SaaStr

MAY 19, 2022

Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. When you target both B2B and B2C simultaneously, it is important to understand the revenue split and the interdependence of both on each other. Remote but connected.

Development Team Review 299

Development Team Review B2C Compensation Technical Review 299

SaaStr

JULY 20, 2019

Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. The one “channel” that never plateaus for the best SaaS companies is the % of revenue from your installed base.

Sales Hiring 279

Sales Hiring B2C Marketing Investment 279

SaaStr

DECEMBER 20, 2023

Canva: – Almost $2B ARR – Growing 40%+ – Profitable And … 4,000 employees That's about $500k in revenue per employee That's where software really makes money — Jason ✨Be Kind✨ Lemkin  ?? 4,000 Employees, So About $500,000 in Revenue Per Employee That’s very efficient.

AWS 312

AWS B2C Scaling AI 312

SaaStr

JULY 6, 2022

At a $6 Billion revenue run ($4.5B in SaaS revenue), it’s growing an impressive 22% with fairly epic operating cash flows of 30% (more on that below). #1. 9,500 customers at $6B in ARR, so about $600,000 ACV per customer. GRR is revenue retention from existing accounts, including churn but excluding any account expansion.

B2C 312

B2C Scaling Finance Enterprise 312

SaaStr

DECEMBER 3, 2023

Non-Recurring Revenue Doesn’t Count, At Least Not as Much. If your revenue from any stream can go down in a given month or quarter, it’s not recurring. Pass-Through Revenue Simply Doesn’t Count. Is it OK to recognize pass through revenue as “revenue”? B2C folks take different positions here. It depends.

SaaS Payments 285

SaaS Payments Metrics SMB Payments 285

SaaStr

DECEMBER 2, 2020

Hire a great VP of Sales, and even if nothing else changes … she’ll increase the revenue per lead by 20–100%+. Pricing is not a science, even in B2C companies. If you just fire the worst rep, and split the 100 leads 50/50 among the other two reps then voila … you revenue goes up 20%. In one sales cycle or less. Not really.

Scale 322

Scale Sales Hiring Sales B2C 322

SaaStr

JUNE 29, 2023

So YCombinator put out a list of its largest success stories not by valuations (as they’ve done in the past) — but by revenues. So when sliced by revenue, what can we learn? That 50% of the top YC companies of all time by revenue are B2B/SaaS: Yes, B2C companies still often get more attention. But revenues?

B2B 265

B2B B2C SaaS Revenue 265

SaaStr

DECEMBER 16, 2021

How do you take good revenue growth to great revenue growth? Intercom CEO Karen Peacock reveals the top strategies that accelerate revenue growth and the steps to take your business to the next level. . Strong revenue health means your ARR, NRR, and GRR are all working together in a positive direction. Know Your Business.

Strategy 276

Strategy B2C Scale Payment Features 276

SaaStr

AUGUST 5, 2021

Because of second-order revenue , your enterprise customers especially are worth a lot more than you think. In B2C, there are. There are lots of high-volume programs in B2C. First, again because of second-order revenues, most of your enterprise customers are going to be worth $6+ for every $1 you spend. So think Long.

Scale 334

Scale Marketing B2C B2B 334

SaaStr

OCTOBER 22, 2021

Our friends over in B2C talk a lot about viral coefficients. I’d say typically, SaaS apps don’t have enough customers to see the material, economic benefits of viral revenue until they cross $1m-$2m in ARR at the earlies t. Yes, your first customers will refer you to others, get you more leads. Absolutely. It will work.

Scale 300

Scale B2C SaaS Scaling 300

SaaStr

JUNE 27, 2020

If they’ve never had a true revenue commit (see below), or owned a number, they are too junior. Hiring a B2C marketer for SaaS. Doesn’t make a lead / opportunity / pipeline / revenue commit. Your revenue per lead just goes down. Hiring too junior of a marketing person. Do not save money here.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Scale Strategy 118

SaaStr

OCTOBER 1, 2022

Don’t join a B2B/SaaS start-up that won’t share its revenue and current growth rate with you — and its Zero Cash Date. It’s fine if it’s pre-revenue if that’s when you want to join, or super-early, or mid-stage. But SaaS and B2B is about scaling revenue. Some folks get jazzed about this.

B2C 291

B2C B2B Startup Revenue 291

SaaStr

DECEMBER 13, 2022

SaaStr 536: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton. SaaStr 519: From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo CEO Anjali Sud. SaaStr 541: How to Set and Hit Revenue Targets with Sam Blond, CRO at BREX.

Scale 278

Scale B2C B2B Scaling 278

USIO

MAY 16, 2024

Increased Revenue: Offering seamless payment solutions can boost conversion rates and customer retention. Ask about revenue share opportunities. For B2B software companies and some B2C, there can be revenue share depending on the volumn being processed. Why should my software company consider integrating payments?

Payment Services 263

Payment Services Payments Merchant Services Payment Solutions 263

SaaStr

JANUARY 21, 2024

ALL the revenue. Sometimes, market pull really matters more than what any CEO does, especially in the short-term, and especially in B2C. No way I deserved to make as much. But were they really doing so, so much more than the rest of us? Because, in the end, the CEO is the one responsible for the entire plan. Everything. That’s the CEO.

B2C 280

B2C Engineering Revenue SaaS 280

SaaStr

DECEMBER 14, 2020

“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. So make it a top goal to turn each $1m in Big Company Revenue you have into at least $1.2m (inclusive of churn) every year. In a low-end subscription model for a tool, not a solution (e.g.,

Churn 362

Churn Sales Hiring Systems Review B2C 362

SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys. On the contrary, simple pricing attracts more self-serve business. .

SMB 244

SMB Sales Hiring Scale B2C 244

SaaStr

JUNE 22, 2023

My list: Not committing to 24 months upfront to getting to Real Revenues and a Minimum Sellable Product. It takes 7–10 years to build something real, and the first stage is the 18–24 months it takes to get real revenues and something off the ground. B2B folks want to do B2C. 8–12 months is almost never enough time.

SMB 279

SMB SaaS B2C Interviewing 279

SaaStr

MAY 15, 2024

B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. Enterprise SaaS has a much higher average revenue per paying account, while consumer is around a $0.35 Churn is much higher on consumer subscriptions, but you have higher expansion revenue. average realized LTV.

Subscription 307

Subscription Payment Features B2B Mobile 307

SaaStr

OCTOBER 16, 2020

It’s one of the most non-obvious drivers of revenue growth in Years 3, 4, 5 and beyond of your SaaS start-up. SaaStr is about growing revenue faster with less stress. Almost everyone not out of a B2C/e-commerce background is going to tell you phone support is a terrible use of time and resources. More on that here.

B2C 326

B2C Customer Success Customer Support Churn 326

SaaStr

MAY 11, 2021

If you’re coming from a Freemium background, or B2C, that will sound amazing! And what happens is you’ll lose all your Second Order Revenue. You’ll lose 50-70% of the total direct + indirect revenue you could have gotten out of a truly happy customer. Once we’re in, it’s so hard to rip us out.

B2C 280

B2C Churn Enterprise Revenue 280

SaaStr

FEBRUARY 22, 2022

A lead commit, or a revenue commit, or an opportunity commit, or an MQL commit. The demand gen playbook is just so different at different ACVs: From $0-1k ACV, marketing is a B2C-style playbook — with no sales at all. That they’ve held a commit. Some sort of commit. 90% of marketers haven’t. Not really.

Sales Hiring 307

Sales Hiring Growth Hacking B2C SMB 307

Clouded Judgement

AUGUST 25, 2023

Klaviyo Overview From the S1 - “Klaviyo enables businesses to drive revenue growth by making it easy to bring their first-party data together and use it to create and deliver highly personalized consumer experiences across digital channels. After the roadshow launch there’s typically ~2 weeks before the stock starts trading.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246