Remove B2C Remove Revenue Remove Underperforming Technical Team
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The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach. What would make them reconsider?

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. We saw the momentum increase, and we were nailing that B2C customer.

B2B 158
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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. Finally, we’ll show you how you can leverage customer loyalty to promote B2B referral programs that expand your customer base and increase your revenue. What Is Customer Loyalty?

B2B 114
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Is Seed the new Series A? (Video + Transcript)

SaaStr

Emilie Maret | Fellowship Team @ The Family. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. Emilie Maret | Fellowship Team @ The Family. The good thing is … this is the good news, bad news. Want to see more content like this?

New CTO 173
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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

You should pick your influencer partners carefully because wrong choices won’t bring you qualified leads and revenue. Most companies that do well have dedicated resource to run it. ” Since you already know how time-consuming can be to develop a viable SaaS partner program, let’s focus on things you definitely need to know. .

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? We provide data for modern sales and marketing teams across all the products they already use.

Data 182