SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. Most SMB SaaS apps are really ERP 2.0

Business 284

Business B2C SMB Customer Success 284

SaaStr

JULY 22, 2022

Koehler emphasized the similarity in pain points across multiple customer segments: “It doesn’t matter if you’re an SMB…or a large enterprise: You’re trying to figure out, ‘How do I create a better customer experience? Varni weighed in from a different market perspective, particularly B2C. How do I engage my customers?

B2C 283

B2C Scale Marketing Sales Hiring 283

SaaStr

JUNE 22, 2023

B2B folks want to do B2C. SMB folks want to go upmarket because there is too much churn in SMB. . – SaaStr Trying to pursue a “Grass is Greener” business model. Enterprise folks want to do freemium because they think it is easier. That’s OK, but pretty risky. 85 times out of 100 — do what you know.

SMB 274

SMB SaaS B2C Interviewing 274

SaaStr

SEPTEMBER 15, 2023

They released many more products, with Freddy AI in 2018 and, as of last month, launched the Freshworks Customer Service Suite, which is an omni-channel for B2C to engage with customers on Instagram and other places. The average SMB customer would buy 4-5 seats of Freshdesk. Inbound isn’t just about SMB customers. The lesson?

Sales Hiring 284

Sales Hiring Scale SMB SaaS 284

SaaStr

DECEMBER 14, 2020

“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. Churn is a good term for your SMB and freemium customers. Folks churn out of their Verizon plan, their Netflix subscription, etc. semi-commodity storage, semi-commodity hosting, etc.

Churn 362

Churn Sales Hiring Systems Review B2C 362

SaaStr

FEBRUARY 22, 2022

The demand gen playbook is just so different at different ACVs: From $0-1k ACV, marketing is a B2C-style playbook — with no sales at all. The most classic example I see is a more enterprise SaaS startup hire a mid-market or SMB VP of Marketing that runs a playbook mainly based on paid Google, Facebook, etc. What do I mean?

Sales Hiring 301

Sales Hiring Growth Hacking B2C SMB 301

SaaStr

MAY 25, 2020

SMB: build a pitch that enables a one-call close: include an ROI sample, relevant case study, and proactive answers to common objections. The B2C experience in. . “Sell to the right people” — Jen Abel, Co-founder, Jjellyfish. And take credit cards. ” — Brian Manning, SVP, PatientPing. B2B environment.

Sales Hiring 343

Sales Hiring Sales Outsourced Development Technical Review 343

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

Sales Hacker

APRIL 15, 2019

He also gives us a framework for how to move upmarket, and the requirements for taking a company from the SMB space all the way to the enterprise. Strategies for moving upmarket, and how to transition from SMB to enterprise. Strategies for moving upmarket, and how to transition from SMB to enterprise. What You’ll Learn.

SMB 70

SMB Enterprise Scale VP of Engineering 70

SaaStr

JUNE 26, 2024

An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B. They’re very SMB and just closed their first $750k TCV deal. What this graph shows is that there is no downturn in the mobile economy.

CTO Hire 144

CTO Hire AI Venture Capital Sales Hiring 144

ChurnZero

JUNE 2, 2021

Q: It’s generally well accepted – not always true – but if you’re focused on SMB, you’re naturally going to get lower gross revenue retention and it will have an impact on your net revenue retention. Is the bar across the same for a SMB-focused company versus an enterprise-focused company? Rarely are folks doing both.

Benchmarks 98

Benchmarks B2B SMB SaaS 98

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. How is enterprise SaaS marketing different from downmarket/SMB-B2B SaaS marketing? Enterprise SaaS marketing, however, is a different story entirely.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Frontegg

AUGUST 12, 2021

The company has a strong B2C client portfolio (Siemens, Gymshark, Toast, WeTransfer) thanks to its strong B2C auth solution with strong social SSO functionality. Although SecureAuth is primarily an authentication provider, its SSO offering is a pretty solid internal one for enterprise and SMB use. 3 – Frontegg.

B2C 98

B2C Identity management B2B Systems Review 98

Frontegg

NOVEMBER 25, 2021

The company has a strong B2C client portfolio (Siemens, Gymshark, Toast, WeTransfer) thanks to its strong B2C auth solution with strong social SSO functionality. Although SecureAuth is primarily an auth provider, its SSO offering is a pretty solid internal one for enterprise and SMB use. 3 – Frontegg. 7 – SecureAuth.

B2C 98

B2C Scale Identity management Enterprise readiness 98

FastSpring

FEBRUARY 11, 2021

Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers. A company that sells bananas to individual customers is an example of B2C sales. B2B sales aren’t only typically higher in value than B2C sales, but often much more complex. B2C retail is an estimated $5.35

B2B 78

B2B Strategy B2C Sales 78

Sales Hacker

JUNE 20, 2018

Zendesk is a support and ticketing platform primarily used B2C and B2B internal use cases. They had a small SDR team—primarily Inbound and an SMB sales team. Here’s the tactical part—Jaimie compensates her Inside Sales team for both the self-service leads and SMB leads. What’s your revenue range like? Don’t Miss Episode 13.

Scale 99

Scale Sales Hiring SMB Interviewing 99

Andreessen Horowitz

JUNE 3, 2024

There is also likely to be a split between B2B- and B2C-focused platforms, given the different functions to optimize (i.e., And the level of complexity and user experience dictates a different product for SMBs vs. enterprises. sales leads vs. products sold).

AI Search 121

AI Search AI Outsourcing Services Payment Solutions 121

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. Tolithia Kornweibel : I definitely was looking for a new challenge, but I also had a hypothesis, which I think has borne out to be true, which is there are some ways in which B2B is very far behind B2C marketing.

Scale 162

Scale Sales Hiring Development Team Review Technical Review 162

Sales Hacker

JANUARY 21, 2019

In 2016, his sales operation grew from targeting B2B to B2C, from SMB to enterprise, and from domestic to global with customers and offices all over the world. In 2008, he joined a little company called Marketo, and he helped them grow from zero in revenue to over two hundred and fifty million. We are super excited to have you, Bill.

Scale 17

Scale Sales Recruiting Sales Hiring Scaling 17

SaaStr

JULY 29, 2022

There was another company I invested in called Automile, that for a while was quite successful in SMB fleet tracking, tracking where your fleets of vehicles are. Jason Lemkin: Another one I’ll tell you and then I’ll take the next question. It was a decent outcome, but they were coming up on 20 million.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

Brian Balfour

JULY 18, 2017

I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. On far left you have businesses that have low ARPU and as a result have to use low CAC channels to drive customers. Here they use mostly Content Marketing and Inside Sales.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

Chart Mogul

OCTOBER 9, 2020

This is even more so for pure B2B SaaS where Freemium’s ROI can take longer to manifest, in comparison to products like Vidyard, Notion, and Typeform, whose B2C nature intrinsically predispose them for success with this strategy. Playing the long game. Let’s put this in context for a minute. End users from large businesses.

Scale 83

Scale Churn Metrics Acquisition 83

Sales Hacker

NOVEMBER 15, 2017

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Average Sale/Selling Price (ASP) is a term that may refer to 1) the average price of a product in a given market or channel or 2) the price a certain class of products or services is commonly sold for. Base Salary. BASHO Email.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

OPEXEngine

FEBRUARY 22, 2022

Business to Consumer (B2C). SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These market and product characteristics make this GTM strategy best suited for B2C SaaS companies. Enterprise.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chart Mogul

OCTOBER 9, 2020

This is even more so for pure B2B SaaS where Freemium’s ROI can take longer to manifest, in comparison to products like Vidyard, Notion, and Typeform, whose B2C nature intrinsically predispose them for success with this strategy. Playing the long game. Let’s put this in context for a minute. End users from large businesses.

Scale 52

Scale Churn Metrics Acquisition 52

FastSpring

APRIL 4, 2024

David Vogelpohl 20:39 You know, it’s funny, the examples you gave, we are often in these kinds of conversations, talk about b2b and b2c. And the reality is, especially for the mid market, a lot of that b2b is a self serve motion, right? And I would say like, one of the things we quickly learned in Canva.

Scale 157

Scale Sales Payment Methods Merchant Services 157

Mucker Capital

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. They grew so much on this B2C concept, but then a few years ago, they hired a sales team and this year they begin to hire more. The usage is a great first focus area. The second one is the self service checkout experience.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? Here is a non-exhaustive list of things to look out for: A good level of compatibility with your product philosophy: where do you get feature ideas from? How are you coming up with the best solutions? How do you organize your work?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

Chart Mogul

SEPTEMBER 15, 2023

I’m also a board member of Beek , a B2C subscription audiobook company, and I’ve advised many companies across both models. Source How to Build a Successful Consumer Subscription Business by Casey Winters I was the chief product officer at Eventbrite, a business that launched its first B2B subscription product a couple years ago.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

JUNE 26, 2022

It can be hard for a smaller team to keep up on the human capital side, in a way with a simpler B2C or SMB-focused app, maybe they could. And to build all those niche features that in the beginning you don’t need or don’t even have time to say Yes to, but later become critical to closing that extra big customer.

Strategy 70

Strategy Scale SaaS B2C 70

SaaStr

NOVEMBER 22, 2021

Are you selling to B2C and SMBs, or are you selling to enterprises? So if you are focused more on B2C and SMB, and you’re early in that product phase, truly leverage the focus groups and help them understand what you’re trying to accomplish and then listen, and take that input. Are you post product market fit?

B2C 301

B2C Scale Consulting Sales Hiring 301

SaaStr

AUGUST 12, 2022

So clearly there are areas of our economy that are slow growing and B2C has its challenges. So the closer you get to B2C, the more dramatic the impacts are in today’s weird world, so that’s the reality of the situation. SMBs are doing that every day. Jason Lemkin: We’re going to cancel it.

Scale 245

Scale SaaS Payments Scaling SaaS 245

SaaStr

AUGUST 19, 2022

I talked to another and it says, “Look, you’ve done some sales at the SMB and up side, so bring in a sales lead.” Jason Lemkin: And I guess the last point I’ll make, and then we can break is, the real way to think about performance marketing…most of us here are not B2C folks, right? Don’t go into it.

Scale 272

Scale Sales Hiring Scaling VP of Engineering 272

Chart Mogul

DECEMBER 12, 2024

The lines between B2B and B2C will only blur further because, at the end of the day, people buy from people. With advances in AI, automation and workflow integrations, ABM will be available to even small teams going after SMB and mid-market sized deals. Mark Walker , Co-founder of RevvedUp.ai

Fractional VPE 40

Fractional VPE Software Review SaaS Part-Time VPE 40

Unbounce

JUNE 16, 2020

especially for SMB SaaS startups. In trying to find a PRM solution for Unbounce, it was frankly hard to find a provider with a focus on SMB SaaS. Most PRMs either leaned too far in favor of enterprise software on one end (reseller) or B2C consumer products on the other (affiliate). Tom Tunguz, Venture Capitalist at Redpoint.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

OCTOBER 11, 2019

What are Dave’s biggest observations on what B2B marketers can learn from B2C? Are there any challenges to trying to carry over B2C into the world of B2B? How does that change how Dave thinks about new campaigns and community building with Asana today? Who does Dave think has done this particularly well in the world of enterprise?

B2C 174

B2C Technical Advisors Sales Hiring Branding 174

Kellblog

JANUARY 1, 2023

For example, for many years customer service largely meant case management to Salesforce — omitting B2C customer service (e.g., Because these boxes tend to be quite broad, there is usually room for specialization. high-volume case deflection portals) or field service (e.g., rolling trucks). Examples: Gong, Clari, Amplitude [10].

Strategy 125

Strategy Startup Software Review Government 125