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Automated customer service should be personal

Intercom, Inc.

As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. They can also route customer conversations to the team best equipped to handle their questions and can even provide answers to simple customer questions like, “How can I add more users?”.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B. If you’re B2C, the train’s left the station. Some developer’s tinkering with something.

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38 Bright Asian SaaS Stars

SaaStock

was created by a team with 25+ years of experience in location-based tech, spanning various services and real-time asset tracking systems. Its solution builds on its previous B2C online retail infrastructure. It provides smart hardware self-development and cloud service. Founders : Max Armbruster. Founded : 2014. SurePromise.

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Notion’s Marketing Secrets for Small Teams with Big Dreams

OpenView Labs

Those are some pretty great results for a small team—only about 50 people in the whole company—that needs to navigate the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments. Small businesses or teams who adopt it self-service.

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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort. In our case, we needed to invest a lot in product development. And this is a B2B partner program.

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Are Key Differences between Customer Loyalty for B2B and B2C Brands? First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

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