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Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers?

Tom Tunguz

When a user spins up a validator to verify transactions on a blockchain, stresses the testnet and is rewarded with tokens, stakes tokens to generate yield, burns tokens to transact, or receives an airdrop for tweeting, a cryptoco expends tokens to acquire a customer. We can benchmark them relative to their corporate value.

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Theory

Tom Tunguz

I study them, benchmark them, analyze them, interview their leaders to understand their mechanics & share what I’ve learned on this blog. Decentralized Infrastructure as Database : Blockchain technologies invert data ownership by shifting control to the end user. I’ve spent my career as a student of startups.

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Including "blockchain" in your marketing copy powers willingness to pay

ProfitWell

On this episode of the ProfitWell Report, Marcelo Furtado , Co-Founder at Convenia , asks us a brilliant SaaS marketing question: How does having "blockchain" or "crypto" in your marketing impact willingness to pay? There’s a ton of hype around blockchain in general, which is why we’re answering our question today. Click to enlarge.

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Insurtech trends shaping the future of the industry

Panintelligence

For instance, partnerships between insurtech startups and established insurers enable the integration of cutting-edge technologies like AI, blockchain, and IoT into traditional insurance models. By creating immutable and decentralised ledgers, blockchain ensures that all transactions are securely recorded and easily traceable.

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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

We also try to keep an eye out: can we benchmark our experiences? The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. Fergal: Cool. You said you started off in industrial engineering and human-computer interaction. A little story.

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ChatGPT for Product Managers: 13 Best Prompts

User Pilot

Consider some other helpful prompts to drive the ideation process: How can emerging technologies like AI, blockchain, or augmented reality be applied to create new products or improve existing ones? For example, some other possible prompts include: What are the industry benchmarks for Customer Lifetime Value (CLTV) in the tech sector?

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AI-driven Analytics for the Valuation of SaaS Businesses

How To Buy Saas

Benchmarking Against Competitors Understanding how a SaaS company compares to its competitors is another area where AI shines. By analyzing industry-wide data, AI tools can benchmark performance metrics like customer acquisition cost (CAC), ARR, and gross margins.