Intercom, Inc.

MAY 19, 2022

With the 2022 Customer Service Quality Benchmark Report , we wanted to look deeper than individual metrics. Last year, Intercom, Klaus, and Support Driven partnered to publish the first-ever support quality benchmark report with the goal of uncovering what good results in customer service actually look like.

Benchmarks 104

Benchmarks Sales Hiring Scale Strategy 104

Intercom, Inc.

MARCH 14, 2018

You should also set targets for these as a benchmark. Look out for patterns of the same question – either the UI or logic is confusing, or this will help inform what info product education docs should provide. Step 2: What does a successful beta look like? Success metrics are essential for comparing progress to.

Benchmarks 223

Benchmarks Metrics Management Communication 223

Buffer Resources

APRIL 2, 2024

This article will delve into social media benchmarks for various industries and platforms.   What do social media industry benchmarks mean? Social media industry benchmarks are a lever against which you can measure your own performance. Let’s say you’re a small business in the education industry on TikTok.

Social Media 56

Social Media Benchmarks Strategy Education 56

Unbounce

NOVEMBER 5, 2020

Focus on brand and product education. The opportunity to educate shoppers on your category and the specific value proposition of your product. For more insights on ecommerce landing pages, see the 2020 Conversion Benchmark Report. Educate your shoppers. Opportunity? Long, hard-to-read copy. Click to see the whole thing.).

Scale 144

Scale Marketing Merchant Services Social Media 144

Practical Advice on SaaS marketing

APRIL 1, 2020

For prospects at the “not yet ready” stage, often it’s best to provide material that can help educate them. Customer are often interested in benchmarks compiled from aggregate data that allow them to look at their operations in comparison to peers. Sometimes it’s more like two steps forward and one step back.

Payment Solutions 161

Payment Solutions Payment Methods SaaS Payments Payment Services 161

Sales Hacker

DECEMBER 5, 2022

When looking at content, it’s important to understand: How are your sales cadences performing against benchmarks ? Ongoing education needs to be a focus of the program to help tenured reps grow in their craft and improve their results. Benchmark SLAs for inbound lead engagement. Gap 2: Content sophistication. Reporting cadence.

Scale 129

Scale Sales Funnel Marketing Sales 129

SaaStr

JANUARY 21, 2022

Grammarly was founded in 2009 and is a successful consumer product revolving around a virtual writing assistant that individuals and students use to write better content in their professional, educational, and personal lives. But the truth was, the campaign was performing above the benchmark, but it was a new area for them.

Scale 246

Scale SMB Enterprise Sales Hiring 246

SaaStr

NOVEMBER 6, 2019

Customers Are Initially Interested in Education, Not Your Product. One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. Executives and Investors Need to Buy In or You Will Fail.

Scale 138

Scale Sales Recruiting Marketplace as a Service Forecasting 138

User Pilot

SEPTEMBER 16, 2024

Canva launched a tailored product for educators, expanding its reach into the education sector. As Canva gained popularity, the company identified a new opportunity within the education sector. In response, Canva launched “Canva for Education”, a product tailored to the needs of educators and students.

Development 105

Development Strategy Marketing Technical Review 105

Unbounce

JUNE 3, 2021

Educate, entertain, and inspire your audience as you answer questions related to the problem your product is designed to solve. By looking at the open rates, click rates, and unsubscribe rates—and comparing them to email benchmarks —you may identify high-performing emails you can build upon or low-performing emails that could use some TLC.

Strategy 145

Strategy Marketing Sales Funnel Systems Review 145

Totango

DECEMBER 28, 2021

Follow up initial training with continuing education opportunities for successful team members. Consider making paid continuing education a perk to help attract top talent. Another strategic time to check-in with customers is when their usage level drops below desired benchmarks.

Churn 102

Churn Strategy Technical Review Benchmarks 102

Unbounce

MAY 15, 2020

Optimize with insights from the 2020 Conversion Benchmark Report. Our proprietary machine-learning model has analyzed 186,000,000 visits to 34,000 customer landing pages and we’ve got tons of information on how to crank up your conversions in almost every industry, from finance and insurance to education and lots more.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning Benchmarks 144

Sales Hacker

AUGUST 30, 2021

If you want to derive meaningful insights, you need to set benchmarks to track metrics and interpret data. Ideally, you need both internal and external benchmarks. Additionally, you need to create valuable, educational content that molds your target audience in the right ways. How to solve it.

Scale 118

Scale Data Sales Benchmarks 118

Buffer Resources

JANUARY 19, 2024

These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board. We tested smaller elements like subject lines and send times.

Marketing 126

Marketing Benchmarks Social Media Retention 126

Sales Hacker

DECEMBER 9, 2021

Benchmarking. Benchmarking helps buyers better define goals, journeys , and practical next steps to solve problems via relative performance scores and journeys. GTMP conducted the formal interview, and the Conde Nast team had 15 minutes of direct interaction and discovery with each prospect. Complimentary onsite workshops.

Innovation 123

Innovation Development Marketplace as a Service Business 123

User Pilot

AUGUST 16, 2021

Setting industry benchmarks for activation rates is like comparing apples with oranges because of the versatility of user personas. To know whether your activation rate is up to the mark, you need activation benchmarks. What are the SaaS user activation benchmarks? User activation benchmarks.

Social Media 98

Social Media Benchmarks SaaS Software Review 98

Unbounce

MAY 19, 2021

When we first started Unbounce, we pioneered the landing page space by educating marketers on a simple truth: Sending your traffic to a dedicated, campaign-specific page (rather than your website) leads to more conversions. The reality, though, is the global health crisis only accelerated a trend we’ve seen developing for years.

AI 136

AI Artificial Intelligence Machine Learning Benchmarks 136

Intercom, Inc.

OCTOBER 26, 2018

Our product education team in marketing does an amazing job at onboarding our self-serve customers at scale. But to grow your relationships and establish trust with your larger customers, it’s best to offer a tailored approach that enhances existing customer education resources.

Sales Hiring 123

Sales Hiring Customer Success Scale Underperforming Technical Team 123

OpenView Labs

MAY 24, 2021

In OpenView’s 2020 SaaS benchmarks , we pointed out that public markets were starting to take notice of product-led companies. Like OpenView’s coverage of SaaS metrics and benchmarks? Please consider participating in our 2021 Financial and Operating Benchmarks Survey —now open!

Scale 98

Scale Headcount Sales Hiring Benchmarks 98

Unbounce

FEBRUARY 19, 2019

Be sure to check out our Conversion Benchmark Report to see how you stack up against your competitors. Industry: Education / Conversion Rate: 52.68%. As such, they knew some people would have enough information to convert right away while others would need some educating. Industry: Education / Conversion Rate: 55.29%.

Mobile 145

Mobile Social Media Automotive Travel 145

User Pilot

JUNE 12, 2023

As all products are different, feature adoption rate benchmarks may not be relevant. Use a range of different in-app messages to educate users about new features. Industry benchmarks can give you an indication of how you stack against others but may not always be relevant to your unique circumstances.

Customer Lifetime Value 19

Customer Lifetime Value Education Benchmarks Onboarding 19

Unbounce

SEPTEMBER 29, 2020

Target people by their company, years of experience, industry, education, title, age— whatever. LinkedIn lets you choose from more than 20 different audience attribute categories, including location, language, education, skills, and so much more. Well, how about we get started with our first LinkedIn advertising campaign?

Advertising 145

Advertising Healthcare Social Media Venture Capital 145

Unbounce

JULY 2, 2019

Median conversion rates for classic PPC ads are between 3-6%, according to Unbounce’s Conversion Benchmark Report. For example, if you sparked a customer’s interest but they didn’t purchase your product yet, you may want to use content to educate them. They seek to educate their customers through engaging experiments.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Sales Hacker

JULY 9, 2020

Think about how you can educate and empower them through your specific niche instead of coming across as overly promotional. Challenge yourself to outperform the benchmarks that management sets, and create your own activity-based goals. Position yourself as a credible and accessible resource to your customer base.

Sales 134

Sales Sales Funnel Innovation B2B 134

Buffer Resources

JANUARY 19, 2024

These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board. We tested smaller elements like subject lines and send times.

Marketing 103

Marketing Benchmarks Social Media Retention 103

Neil Patel

JUNE 18, 2021

Use It as a Benchmark. Perhaps the best use for your SSI is as a benchmarking tool. add a profile picture fill out your job title add a helpful, keyword-rich summary add your education and skills request recommendations from colleagues and clients add examples of your work in the featured section.

Social Media 124

Social Media Benchmarks Branding Metrics 124

FastSpring

MAY 20, 2024

There are a lot of challenges from the perspective of marketing, communication, educating the end user, unlocking value, and creating expectations that what you’re doing is better for everybody involved,” Brad outlined. “It distills down into reducing risk, not from a technology perspective, but from a communication issues perspective.”

SaaS Payments 158

SaaS Payments Payments Merchant Services Payment Solutions 158

Intercom, Inc.

JANUARY 31, 2019

What I love on the support side is that we identify best practices and benchmarks. Those kinds of benchmarks and frameworks are a great partnership between marketing and the customer success team to leverage and help with customer acquisition. Data and benchmarks really help the customer see where they fit.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

User Pilot

MAY 9, 2024

What are the benchmarks for excellent customer service? While the ideal goal is to constantly surpass your past numbers, here are industry customer satisfaction benchmarks to measure yourself against: CSAT : According to research by Relently , the average CSAT score for SaaS is 76%. Anything less than 70% is a call for improvement.

Customer Lifetime Value 105

Customer Lifetime Value Benchmarks AI Search Onboarding 105

Intercom, Inc.

APRIL 18, 2019

Prospective customers have to be educated. For Anthony and Gainsight, leading the category meant literally writing the book on customer success , educating the industry on the importance of the role, and tracking the growth of the space: “It’s important to evangelize the profession just as much as you’re evangelizing the product.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

User Pilot

OCTOBER 2, 2023

Use evaluative research for competitor benchmarking by conducting market research to understand where your product excels or falls short. Gauging User Awareness : Generative research identifies knowledge gaps, pinpointing areas needing user education or targeted marketing. Let Userpilot help with conversion funnel analysis.

Benchmarks 105

Benchmarks Interviewing Innovation Onboarding 105

User Pilot

JULY 31, 2024

You can also compare your analytics data with industry benchmarks, such as those in Userpilot’s product metrics benchmark report 2024 , to see how well you perform versus your competitors. Userpilot’s SaaS Product Metrics Benchmark Report 2024. Closely monitor your analytics to identify areas for improvement.

Development 104

Development Strategy Market Research Innovation 104

Intercom, Inc.

APRIL 13, 2022

But there’s a silver lining – this year’s Klaus Customer Service Quality Benchmark Report reveals there are clear positive shifts taking place in the customer support landscape in 2022. Klaus partnered with Intercom, Aircall , and Support Driven to create the second edition of the highly anticipated benchmark report.

Trends 118

Trends Scale Customer Support Scaling 118

User Pilot

AUGUST 22, 2024

According to Userpilot’s SaaS Product Success Metrics Benchmark report , Fintech and Insurance companies had the second-lowest activation and adoption rates of all industries. TL;DR Customer onboarding in financial services aims to integrate users into systems and educate them about product features, for example, in the banking sector.

Payment Services 111

Payment Services SaaS Payments Onboarding Payment Solutions 111

Baremetrics

DECEMBER 18, 2019

Sean Ellis, who ran growth in the early days of Dropbox, LogMeIn, and Eventbrite benchmarked nearly a hundred startups with his customer development survey. First, a scheduled and educational email. Educate and teach customers with content. And all those articles are educating customers on how to use their product.

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136

User Pilot

SEPTEMBER 5, 2023

Collect customer feedback , segment your user base, and watch industry benchmarks to shape and re-adjust your strategy and prioritize tasks. In this instance, each point of contact is meant to onboard the user to the new feature, educate them to use it successfully, and motivate them to keep engaging. NPS benchmarks by industry.

Customer Lifetime Value 105

Customer Lifetime Value Benchmarks Onboarding Scale 105

Neil Patel

MARCH 9, 2021

WordStream , for example, always releases an annual update on Cost Per Click benchmarks across industries. That makes it hard to use a standard, “industry average benchmark” for any in-depth analysis. The industry average Cost Per Action for ecommerce lines up with education on the search network. It’s not even close.

Advertising 125

Advertising Travel Benchmarks Pricing 125