Tom Tunguz

SEPTEMBER 16, 2017

This is a very nuanced question, but benchmarks do provide some guidance for what is reasonable. It’s not a fully fledged model, but a very basic scenario forecasting tool. This worksheet, in combination with the benchmarks provided above, should help you bracket your sales and marketing spend as you grow your SaaS startup.

Investment 274

Investment Startup Marketing Sales 274

SaaStr

DECEMBER 13, 2023

13: Mis-benchmarking. Some benchmarks are highly biased. Instead, benchmark by aspiration. You can show 5 or 9 trailing quarters of history or the most recent forecast, so it’s rich in context. We need to look at everything holistically because piecemealing can be dangerous. 14: Causality. Layer 3: Link to Strategy.

Metrics 339

Metrics Sales Hiring Benchmarks SaaS 339

Clouded Judgement

JUNE 19, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Every public company has a number of equity research analysts covering them who build their own forecasted models, which combine guidance from the company and their own research / sentiment analysis.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

SaaStr

MARCH 27, 2023

Capchase’s dataset is comprised of roughly half bootstrapped companies and half VC-backed companies, so there will be some differences in benchmarking from what you see from the VC firms. They are really, really good at forecasting. Forecasts should be living documents that you are constantly updating.

SaaS Payments 246

SaaS Payments Technical Review Software Review Venture Capital 246

Baremetrics

MAY 4, 2021

Financial forecasting models are used to predict financial outcomes within a specified area of your business, like recurring revenue or payroll. In this article, we'll have a closer look at five different forecasting methods and present examples of use cases. What Is Financial Forecasting? Delphi Forecasting Models 4.

Forecasting 98

Forecasting Benchmarks Finance Subscription 98

InsightSquared

MAY 25, 2021

Curious about what other revenue leaders really think about their own forecasting practices? Ever wish you had sales forecasting benchmarks to assess how your own organization stacks up? . And enough assuming that forecast inaccuracy is simply something you have to accept. . What’s the state of forecast accuracy.

Forecasting 62

Forecasting Benchmarks Sales Headcount 62

User Pilot

JUNE 11, 2024

That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Let’s explore the most important metrics (you can check their benchmarks here ): User activation rate : Measures how effectively onboarding converts new users into active users.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

JULY 21, 2024

According to our benchmark, the average month-1 retention rate in SaaS companies is 46.9%. Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Check our product metrics benchmark report. Average month-1 retention statistics for different segments.

Benchmarks 105

Benchmarks Retention Healthcare Scale 105

yoursales

JUNE 2, 2023

Sales Forecasting: A Strategic Imperative Sales forecasting is a critical process for any B2B organization, particularly for companies operating in a highly competitive landscape. Sales leaders’ primary concern revolves around accurately forecasting sales.

Forecasting 88

Forecasting Sales Sales Funnel B2B 88

Baremetrics

APRIL 27, 2021

Revenue forecasting models help you plan your next phase of growth. Let's take a deep dive into why accurate forecasting is an essential business tool, and how you can get started using it to predict future sales. Ready to go to the next level with your forecasting metrics? What is Revenue Forecasting? Table of Contents.

Forecasting 89

Forecasting Revenue Sales Hiring Outsourced Development 89

Kellblog

MARCH 1, 2025

You might argue that’s a good overall marketing efficiency metric and try to benchmark it. But those benchmarks will be hard to find. There are more benchmark data sets. You can’t benchmark a metric without good data sets to compare against. But say they’re looking at cost.

Sales Hiring 72

Sales Hiring Benchmarks Metrics Startup 72

Sales Hacker

JULY 1, 2019

Sales forecasting is a crucial business exercise. Accurate sales forecasts allow business leaders to make smarter decisions about things like goal-setting, budgeting, hiring, and other things that affect cash flow. Meanwhile, an inaccurate sales forecast leaves sales managers guessing at whether they’ll actually hit quota.

Forecasting 86

Forecasting Sales Hiring Sales Software Review 86

Tom Tunguz

NOVEMBER 8, 2017

Because a company one or two or even three years into sales can’t yet accurately forecast customer lifetimes. The LTV/CAC metric can be a powerful metric to unpack the health of the go-to-market team of a company, as Netsuite has shown. But this figure is often meaningless for early stage startups.

Startup 189

Startup Forecasting Benchmarks Acquisition 189

Neil Patel

APRIL 7, 2023

When it comes to SEO, forecasting can be a tricky concept. In this article, we’ll discuss what SEO forecasting is, and where it is and isn’t effective. In this article, we’ll discuss what SEO forecasting is, and where it is and isn’t effective. What Is SEO Forecasting and Why Does It Matter?

Forecasting 81

Forecasting Underperforming Technical Team Engineering Trends 81

SaaStr

MARCH 17, 2020

To learn how to marry all of your customer health and feedback data to drive insights and build more accurate revenue forecasts, go to ClientSuccess.com. The company also unveiled ProfitWell Benchmarks to see how your company stacks up against similar firms.

Sales Hiring 233

Sales Hiring Scale Payment Features Marketplace as a Service 233

InsightSquared

JULY 14, 2020

Your forecast is just a number. Just a number implies that your forecast holds no real value — no purpose behind it. Forecasting is all about precision. The closer your forecast aligns to actual earnings, the more efficient and effective your organization runs. The Common Sales Forecasting Misconception.

Machine Learning 62

Machine Learning Artificial Intelligence Forecasting Benchmarks 62

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 62

Forecasting Artificial Intelligence Sales Hiring Benchmarks 62

SaaSOptics

DECEMBER 7, 2021

How to Raise Capital: Preparation, Benchmarks, and Best practices [Webinar Recap]. They shared their experiences and insights into the importance of good data hygiene, how it impacts forecasting and funding, and using industry benchmarks to determine valuation. Raise Capital by Benchmarking Data to Determine Valuation.

Benchmarks 77

Benchmarks Scale Venture Capital Outsourced Development 77

Sales Hacker

JULY 18, 2019

Sales forecasting… Did you just shudder? You’ll learn: Rules for an accurate sales forecast. Key data for sales forecasting. Step 3: forecast sales (with a future pipeline calculator). Getting to an Accurate Sales Forecast. Accurate sales forecasting is part art but mostly science. Forecast Categories.

Forecasting 73

Forecasting Sales Outsourced Development Technical Review 73

Clouded Judgement

OCTOBER 3, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Every public company has a number of equity research analysts covering them who build their own forecasted models, which combine guidance from the company and their own research / sentiment analysis.

Cloud 167

Cloud Software Benchmarks Retention 167

OpenView Labs

NOVEMBER 16, 2021

Ultimately, this metric gives SaaS executives a much clearer picture of their company’s financial health, and it can be helpful in forecasting future revenue. 9 Sales Benchmarks that Can Help You Build a Scalable Sales Machine. SaaS Sales & Marketing Metrics and Conversion Benchmarks. A Warning Note about Benchmarks.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

Kellblog

OCTOBER 30, 2022

One of my new benchmarking themes is that people need to pay more attention to matching their benchmarks with their aspirations. Forecast 2022 ARR growth of 36%, so they’re planning to accelerate. This is all private SaaS companies, including 22% PE-backed and 13% boostrapped. Everyone’s an optimist.

Metrics 143

Metrics SaaS Benchmarks Churn 143

Clouded Judgement

APRIL 11, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Every public company has a number of equity research analysts covering them who build their own forecasted models, which combine guidance from the company and their own research / sentiment analysis.

Cloud 184

Cloud Software Azure AWS 184

Clouded Judgement

DECEMBER 21, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Every public company has a number of equity research analysts covering them who build their own forecasted models, which combine guidance from the company and their own research / sentiment analysis.

Cloud 184

Cloud Software Benchmarks Retention 184

ChurnZero

JANUARY 17, 2025

A strong GRR signals a stable customer baseessential for both financial forecasting and customer health assessments. Use industry benchmarking data available in ChurnZeros Customer Success Leadership Study, Maxios benchmarking tool , and SaaS Capitals B2B SaaS Benchmarking Survey to contextualize your metrics.

Customer Success 52

Customer Success Benchmarks Headcount Scale 52

Clouded Judgement

SEPTEMBER 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Every public company has a number of equity research analysts covering them who build their own forecasted models, which combine guidance from the company and their own research / sentiment analysis.

Cloud 176

Cloud Software Benchmarks Retention 176

Clouded Judgement

APRIL 12, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Every public company has a number of equity research analysts covering them who build their own forecasted models, which combine guidance from the company and their own research / sentiment analysis.

Cloud 167

Cloud Software Benchmarks Retention 167

Baremetrics

AUGUST 6, 2021

Forecasting MRR Movements Churned Subscriptions or Cancellation Insights Trials Customer Profiles and People Insights Benchmarking Segmentation Financial Reports with Baremetrics Baremetrics Provides Smarter Financial Reporting Forecasting In-Depth Reporting Trial Insights Enhanced Customer Profiles See Your First Report Today.

Payment Services 98

Payment Services Payments SaaS Payments Payment Methods 98

OPEXEngine

SEPTEMBER 9, 2021

In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. . Use Benchmarks At the Start of the Budgeting Process.

Benchmarks 52

Benchmarks Sales Hiring Headcount Customer Lifetime Value 52

OPEXEngine

DECEMBER 9, 2020

Instead, companies should think about demand series from the perspective of demand signals and classify them accordingly to better understand them and guide the forecasting process. The expected forecast behavior should either filter out these series or generate zero or missing forecast values. Special demand signals.

Forecasting 52

Forecasting Benchmarks Pricing Management 52

Kellblog

AUGUST 2, 2024

Instead, we talk — some might say bicker — for about 20 minutes roughly every week about SaaS metrics, benchmarks, and reports. We ended up not duplicating Car Talk’s radio call-in format, and unlike many podcasts, we’ve also chosen not to center the podcast around guest interviews.

SaaS 103

SaaS Consulting Benchmarks Forecasting 103

Clouded Judgement

JUNE 20, 2023

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Every public company has a number of equity research analysts covering them who build their own forecasted models, which combine guidance from the company and their own research / sentiment analysis.

Cloud 167

Cloud Software Benchmarks Scale 167

User Pilot

JULY 22, 2024

Benchmark against industry standards Tracking customer engagement metrics allows you to benchmark your performance against industry standards. Userpilot SaaS product metrics benchmark report. More importantly, it can help you forecast product long-term performance. Customer engagement metrics: user activation rate.

Engagement 103

Engagement Metrics Customer Lifetime Value Benchmarks 103

SaaStr

NOVEMBER 6, 2019

Eventually all businesses—whether category creators or disruptors—will have to become more capital efficient and manage sales and marketing expenses against industry benchmarks. So without a proven attribution or sales qualification framework to benchmark against, how do you justify investments in category marketing?

Scale 136

Scale Sales Recruiting Marketplace as a Service Forecasting 136

Kellblog

JULY 23, 2024

By comparison to pipeline coverage benchmarks. By comparison to pipeline conversion benchmarks. This quarter (1Q23) we’re starting with 1.9x, forecasting record conversion, and still only 86% of plan. By the 1Q24 forecast, the pipeline conversion rate has been effectively cut in half from ~32% to ~16%.

Sales Hiring 123

Sales Hiring Systems Review Marketing Forecasting 123

Intercom, Inc.

JUNE 8, 2021

When we were calculating the labor we’d need to meet our goals last year, we forecasted needing 100 people,” he says. That’s why we recommend tracking a few metrics to give a fuller picture of how your team is performing and understand how you’re measuring up against industry benchmarks. Start planning how your workforce will evolve.

Technical Review 222

Technical Review Underperforming Technical Team Customer Support Marketplace as a Service 222

Baremetrics

FEBRUARY 23, 2021

Leverage Control Center and Smart Dashboards Use People Insights and Segmentation Track Augmentation and Forecasting Set Benchmarks and Gain Trial Insights Communicate Through Slack Marketing Analytics Tools: Conclusion. You can perform complex data comparisons, find trends, create goals, and forecast performance.

Marketing 87

Marketing Social Media Forecasting Benchmarks 87