Tom Tunguz

SEPTEMBER 21, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. All of the businesses we’ve looked at in the past have been purely SaaS businesses.

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Payrix

MAY 14, 2024

Before joining Worldpay for Platforms, he was CRO at Chargebee, a subscription revenue management platform that manages billing subscriptions and payments for companies throughout the world. During his tenure, Chargebee experienced high growth, scaling from processing about $3 billion in revenue to $13-14 billion.

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User Pilot

APRIL 24, 2024

SaaS renewals can be a breath-holding moment. TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service.

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Unbounce

AUGUST 7, 2024

/ Conversion optimization How to implement a conversion rate optimization (CRO) process By Josh Gallant and Garry Lee. The key word here is “process.” Effective CRO requires clearly established processes that you can follow to guide your testing and refinement. More blog posts by Garry Lee Why do you need a CRO process?

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SaaStr

MARCH 28, 2025

Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.

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User Pilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. What is the SaaS conversion rate?

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OPEXEngine

MAY 18, 2021

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

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Stax

FEBRUARY 21, 2024

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

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FastSpring

APRIL 1, 2021

I want to sign up and try that service! ”. Luckily, you can take a lot of actions to influence that process and showcase your value. Or maybe the onboarding process is too complicated. In the following sections, I will give you a few conversion benchmarks and tell you a few ways to solve these challenges.

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User Pilot

JANUARY 26, 2023

Send payment reminders both through email and in-app to prevent involuntary churn. Net Promoter Score system The Net Promoter Score (NPS) is a CX metric to track customer loyalty by asking users how likely they are to recommend your product or service to others on a scale of 0 to 10. Celebrate customer success with gamification.

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User Pilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? In contrast, freemium requires no payments whatsoever but offers limited functionality. Or are your trials paid?

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User Pilot

APRIL 29, 2024

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.

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Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Accounts Receivable refers to the amount of money yet to be collected from your customers who purchased a product or subscribed to a service.

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User Pilot

JANUARY 10, 2022

How important is customer success KPIs to your SaaS business? Customer success metrics help you analyze how effectively you help customers gain value from your SaaS product. Let’s look at the most important customer success KPIs for your SaaS product. What is customer success in SaaS?

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Baremetrics

SEPTEMBER 9, 2021

When discussing the financial metrics for a SaaS company, revenue vs. profit is among the most common comparisons encountered. When a SaaS product or service has been developed, tracking the ROI (return on investment) involves always keeping revenue vs. profit at the top of mind. Table of Contents. What is revenue?

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FastSpring

JUNE 6, 2024

Xsolla is a merchant of record (MoR) payment provider that serves the video game industry. The platform includes a broad feature set that provides game developers with the infrastructure needed to sell online and accept online payments globally, without having to manage localization, sales tax and VAT, or fraud prevention on their own.

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User Pilot

NOVEMBER 28, 2023

So, let’s start with the basics: TL;DR A Go-To-Market (GTM) strategy is an action plan that outlines the time, the place, the positioning, the audience, and the goal of a new product or service. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Customer acquisition cost. Demo bookings.

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Baremetrics

MAY 7, 2019

More recently, the concept of “fund-strapping,” aka taking outside investment or external funding options with the intention of not having to raise any more funding again, has become another viable option for businesses. Build your startup in a way that you don’t need investment. TinySeed , Earnest Capital , and Indie.vc

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Baremetrics

NOVEMBER 10, 2019

Since the original version of this post from early 2017, we’ve worked with many more SaaS companies and a common theme has been moving companies from a starter template to a more robust financial model. This model allowed me to work with dozens of SaaS startups using spreadsheets, while we built our financial modeling software Flightpath.

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How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

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User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. There are 3 main reasons why a SaaS company should track the CAC payback period.

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Chart Mogul

JULY 30, 2024

Find everything involved with SaaS funding, from the types of funding to navigating the investment process (with first-hand lessons and insight from SaaS VCs). Securing SaaS funding can be exciting but nerve-racking – understandably, it may be the starting point for significant growth. More likely to take risks.

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Baremetrics

DECEMBER 18, 2019

Sean Ellis, who ran growth in the early days of Dropbox, LogMeIn, and Eventbrite benchmarked nearly a hundred startups with his customer development survey. Calling all low-touch SaaS experts, @databoxhq churn rate in first 2 months w/ and w/out a 14 day trial. survey User Churn and Revenue Churn Quick Ratio. Thus, the early churn.

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OPEXEngine

JUNE 11, 2020

You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly. In addition, it affects cash flow.

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User Pilot

MARCH 9, 2023

Want to improve the current customer attrition rate in your SaaS company? Customer attrition is one of the main problems for SaaS companies. TL;DR Customer attrition, also known as customer churn , takes place when customers leave your product or service. Here are some strategies to help you improve your customer attrition rate.

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User Pilot

FEBRUARY 22, 2024

Improve customer communication by training your customer service team. Customer communication is the best way to nurture existing customer relationships through the process of customer relationship management. Instead of outsourcing the entire writing process to AI, you can simply use this technology to make your writing better.

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OPEXEngine

FEBRUARY 1, 2022

When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. According to Gartner , the SaaS industry has grown from $35 billion in 2015 to $145 billion in 2021. Focus on a multi-year horizon.

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OPEXEngine

JUNE 9, 2020

In this third installment of our blog series ‘React, Adjust, Recover – Strategies for Professional Service Organizations During the COVID-19 Outbreak’, we focus on strategies to help businesses recover faster as restrictions begin to lift. So, what are some of those strategies for professional service organizations?

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OPEXEngine

JANUARY 14, 2020

The typical SaaS company grows faster, loses more money, and has a higher valuations than product sale companies. Public SaaS Companies. -8%. High-growth SaaS companies are often unprofitable. However, many unprofitable SaaS companies are cash flow positive because of the upfront SaaS payments by B2B clients.

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ChurnZero

JUNE 19, 2020

To answer that and more, we invited SaaS Capital’s Managing Director, Rob Belcher, and Software Equity Group’s Managing Director, Allen Cinzori, to join us for a webinar. What data you need to get the investment in your Customer Success team. Speakers: Rob Belcher , Managing Director, SaaS Capital. Q&A Recap.

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Valuize Consulting

SEPTEMBER 23, 2024

The digital world of B2B SaaS is evolving, and with it, the expectations on software providers. For B2B SaaS companies, this means charging based on measurable outcomessuch as increased revenue, cost savings, or operational efficiencies. Defining Outcome-Based Pricing in B2B SaaS?

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Valuize Consulting

SEPTEMBER 23, 2024

The digital world of B2B SaaS is evolving, and with it, the expectations on software providers. For B2B SaaS companies, this means charging based on measurable outcomes—such as increased revenue, cost savings, or operational efficiencies. Defining Outcome-Based Pricing in B2B SaaS?

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Baremetrics

JUNE 17, 2021

Data Enrichment is the process of adding value to your already existing data by providing supplementary information and context. All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. Try Baremetrics free. Table of Contents.

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User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. There are four different types of free trial models in SaaS: freemium, opt-in, opt-out, and reverse trial.

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OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics. Enterprise.

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ProfitWell

OCTOBER 16, 2019

It’s the question on every SaaS founder’s lips: Is my churn rate too high? So how do you know what a healthy churn rate is for your SaaS company? Zuora’s 2019 Subscription Economy Index reports average customer churn rates across a number of different industries, ranging from Business Services on the low end (16.2%

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User Pilot

OCTOBER 30, 2023

Looking for a good SaaS reporting tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for SaaS reporting on review sites, but they don’t make the choice any easier. Get a Userpilot demo for SaaS reporting and drive your product growth code-free.

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