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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

It’s designed to help CEOs and C-level executives understand marketing and work effectively with their marketing teams. Listen to sales calls or conduct market research to understand if your category has formed yet. Also crucial: understanding the consideration level of your purchase.

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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Resources

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. But if they don’t match your budget or needs, I’ve also researched two alternatives for every tool.

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Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. This year’s findings reveal that what marketers consider to be a conversion has diversified. Takeaway #3: When it comes to reaching their conversion potential, marketers are an ambitious bunch.

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Product Development Strategy: Example and Steps to Creating One

User Pilot

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

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Importance of Marketing Research to an Organization

Backlinkfy

If you are a marketer and you don’t know market research, then you are missing out one of the most significant aspects in business. As a marketer, it is your accountability to research market for appropriate actions in the company. What is market research?

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Your Marketing Know-How, Augmented: Introducing Conversion Intelligence

Unbounce

At Unbounce, we’ve come to think of it as a sort of learned marketing intelligence. It’s all the years of experience in your role, your market research, your ability to identify potential tweaks. Optimize with insights from the 2020 Conversion Benchmark Report. Or, join the conversation on Twitter.