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Sales Efficiency Benchmarks for SaaS Startups

Tom Tunguz

One number investors use to benchmark SaaS startups across sectors and industries is sales efficiency. To make it more concrete, if a startup invests $500k in marketing and sales this quarter and generates $1M in incremental revenue, net of the cost to provide the service, for the next 12 months, the sales efficiency would be 2.

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21 of The Top Product Announcements You Missed at SaaStr Annual

SaaStr

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Learn how Pendo can help companies go from startup to scale-up here. For major launches across Zendesk’s product offerings, check out www.zendesk.com/startups. Blissfully .

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A Look Back at Q1 '24 Public Cloud Software Earnings

Clouded Judgement

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., net retention and CAC payback).

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Part I: SaaS Churn Benchmarks.

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A Detailed Comparison of Stripe vs. Paddle vs. FastSpring (With Reviews)

FastSpring

Paddle vs. FastSpring, this guide compares: What areas of the payment lifecycle each one provides a solution for (e.g., payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack. Flexible subscription management and recurring billing tools.

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SaaS Financial Benchmarks by Baremetrics

Baremetrics

For every decision-maker in a SaaS company, understanding SaaS financial benchmarks makes a proper interpretation your internal performance metrics possible. All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 2 Why use SaaS Financial Benchmarks?

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How to use Benchmarks by Baremetrics

Baremetrics

We built the Baremetrics Benchmarks feature to answer these questions. We collected data from 800+ small and medium sized subscription companies using Baremetrics, anonymized it, and aggregated it to provide benchmark data for key metrics and subscription pricing. Where does the benchmark data come from?