SaaStr

OCTOBER 3, 2022

Imagine a coverage model, from end to end, for the full customer life cycle: from demand generation to sales to post-sales. Sales Cycle. This includes everything from inside sales to account executives to strategic asset allocation. Post Sales. Hire talent strategically and be two steps ahead with sales capacity.

Scale 273

Scale Sales Hiring Sales Recruiting Scaling 273

SaaStr

FEBRUARY 25, 2025

The Best Speakers In The World With hundreds of sessions from proven SaaS leaders who have scaled companies to significant revenue milestones, SaaStr Annual offers practical, actionable insights you won’t find elsewhere. Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

SaaStr

JANUARY 21, 2022

You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Enter your email below for the latest SaaStr updates.

Scale 246

Scale SMB Enterprise Sales Hiring 246

SaaStr

APRIL 4, 2025

We automated contact centers employing >100 human agents and now handle their incoming customer support and sales calls, end-to-end. For another company, our voice AI agents were able to convert 30% of contacted leads within a week of the outbound campaign. Businesses use us for customer support, leads qualification, and more.

AI Search 175

AI Search AI Startup Scale 175

SaaStr

AUGUST 9, 2021

So how do you simplify and speed up your sales cycles? He started as the first sales hire at TripActions when the company was small and he helped scale the business to 5,000 customers, 1,200 employees and a $5 billion private valuation. Read on for Michael’s insightful advice for driving faster sales cycles. Subscribe.

Scale 293

Scale Sales Hiring Enterprise Sales 293

Clouded Judgement

AUGUST 25, 2023

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. ” Benchmark Data The data shown below depicts how the Klaviyo data compares to the operating metrics of current public SaaS businesses.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

Tom Tunguz

JUNE 25, 2020

It contains data on go to market team structure, performance by sales function, marketing spend benchmarks, and customer success priorities. We’ve endeavored to include as much data as possible to help companies benchmark themselves relative to others. The presentation is embedded below. Just pick a metric.

Headcount 364

Headcount Scale Benchmarks Retention 364

Tom Tunguz

MARCH 24, 2019

Focused on capital efficiency from the earliest days of the business, Eric has built a monster software business, with few comparisons in both absolute scale and efficiency. Even at Zoom’s scale, across this peer set, Zoom is the fastest growing, edging New Relic by 5 percentage points. The company filed their S-1 on Friday.

Metrics 279

Metrics Benchmarks Scale Acquisition 279

SaaStr

DECEMBER 2, 2021

25 SaaStr 214: New Relic CRO Erica Schultz on What It Takes To Successfully Scale Into Enterprise & How The Very Best Reps Build Relationships With Their Leads. #24 Today, we’ll dive into 25-13. We’ll be back tomorrow with the Top 12. #25

Scale 310

Scale Benchmarks Enterprise Leadership 310

Sales Hacker

NOVEMBER 8, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Here’s how to drive early value effectively: In-product value Measure TTV : Set a quantifiable benchmark for how long it should take a new user to reach their first “aha moment.”

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

SaaStr

SEPTEMBER 7, 2022

How do you build a sales organization from scratch? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Build a predictable sales process.

Sales Hiring 246

Sales Hiring Scale Revenue Sales 246

Intercom, Inc.

MARCH 24, 2021

But as your company grows, how do you offer personalized support at scale without burning out your team or budget? Modern self-serve support is key to scaling smarter. At Intercom, we use a framework called the Conversational Support Funnel to deliver efficient, personal support to our customers at scale. Show as well as tell.

Scale 165

Scale Scaling Headcount Strategy 165

SaaStr

NOVEMBER 5, 2021

On the one hand, you need a shorthand for your sales and marketing efficiency — and that’s Magic Number. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. limited to no sales expense). And IVP has published some data to help you benchmark it.

Scale 293

Scale SaaS Acquisition Benchmarks 293

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The other thing is just.

Scale 64

Scale VP of Engineering Outsourcing Services Enterprise 64

SaaStr

FEBRUARY 27, 2024

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. Let’s find out.

VP of Engineering 273

VP of Engineering Scale Marketing Benchmarks 273

SaaStr

SEPTEMBER 20, 2023

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. Announcements of several blockbuster acquisitions, most notably from Adobe acquiring Figma, which was the highest valuation multiple offered in an acquisition for any software company at scale.

Cloud 306

Cloud Payments Software Review Payment Solutions 306

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. You’re not alone.

Investment 113

Investment Technical Review Development Team Review Scale 113

Tom Tunguz

AUGUST 26, 2019

Recently, we’ve seen a series of product-driven companies building huge customer bases with tremendous account expansion and terrific sales efficiency. DataDog is 2x the scale of New Relic but growing just as fast. An amazing feat to be growing fast at scale and profitable. DataDog is no exception.

Metrics 189

Metrics Benchmarks Scale User Experience 189

SaaStr

MARCH 17, 2020

Learn how Pendo can help companies go from startup to scale-up here. Predictable Revenue outlined the four pillars of outbound sales development and talked about how they’re helping companies investigate markets before building out sales teams, and also explained how the company helps customers create a link between targeting and messaging.

Sales Hiring 233

Sales Hiring Scale Payment Features Marketplace as a Service 233

SaaStr

AUGUST 21, 2023

So SaaStr itself is a little funky — we only have 9 team members but a fair amount of scale in terms of reach, revenue, and in some cases, software utilization. So we reached out to the leading SMB vendor. They are focused on pricing per units that scale organically in the enterprise — seats, workflows, etc. The price?

SMB 246

SMB Enterprise Scale Pricing 246

Tom Tunguz

SEPTEMBER 28, 2014

This is likely because some consumer companies in the basket delay revenue until achieving large-scale consumer adoption. SaaS companies, presumably having achieved product market fit, quickly hire large sales and marketing teams. As the business scales, this figure jumps to about $1.5M, at which point the company goes public.

Startup 215

Startup Scale Sales Hiring Benchmarks 215

Clouded Judgement

JUNE 19, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. As a public company with significant scale, it’s hard to grow quickly if you have to rely solely on new customers for that growth. Many of the companies saw a big change in their stock prices leading up to earnings.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! Aligning marketing and sales: The 5-part gap analysis.

Scale 129

Scale Sales Funnel Marketing Sales 129

User Pilot

JULY 14, 2024

Sales-led companies have a higher user activation rate than product-led companies. That’s one of the questions about user activation rates that we explore in our Product Metrics Benchmark Report 2024. Companies analyzed in the Product Metrics Benchmark Report by industry. Userpilot’s SaaS Product Metrics Benchmark Report 2024.

Benchmarks 105

Benchmarks Scale Onboarding Metrics 105

Chart Mogul

SEPTEMBER 8, 2021

This week I talk to Thomas Smale of the M&A consulting firm FE International about what it takes to scale companies at any stage of growth and get them acquired. We discuss company benchmarks and how he helps companies decide on which areas of the business to focus on and when’s best to bring in outside help.

Scale 96

Scale Acquisition Scaling Sales Hiring 96

User Pilot

SEPTEMBER 2, 2024

Userpilot’s SaaS Product Metrics Benchmark Report has found that compared to other industries, healthcare SaaS companies perform lower across most of the 6 metrics we studied. Companies by industry analyzed in our Product Metrics Benchmark Report 2024. Companies by industry analyzed in our Product Metrics Benchmark Report 2024.

Healthcare 105

Healthcare Benchmarks Metrics Onboarding 105

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Happy New Year! 2024, we’re officially here. Let’s get into it.

Scale 126

Scale Sales Social Media AI 126

SaaStr

NOVEMBER 4, 2021

The “Rule of 40” is one of the most commonly cited valuation benchmarks in SaaS for both public and private companies. While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.”

SaaS 317

SaaS Technical Review Benchmarks Azure 317

User Pilot

JUNE 11, 2024

That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Let’s explore the most important metrics (you can check their benchmarks here ): User activation rate : Measures how effectively onboarding converts new users into active users.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

SaaStr

JUNE 13, 2019

In addition, we believe that this data is representative, because if you look at the different kinds of buyers from the respondents, you see it spans everything from operations and marketing to sales and engineering, even down to legal. The first goal is to share with you benchmarks. Our second topic, benchmarks around retention.

Scale 252

Scale SMB Sales Hiring Payment Services 252

The Angel VC

MAY 8, 2015

In my post I suggested that you should prepare a key metrics spreadsheet, a chart with your MRR movements, a cohort analysis, a financial plan, an analysis of your customer acquisition channels and, if you're selling to bigger customers, information about your sales pipeline and details about your largest customers.

Development Team Review 252

Development Team Review Software Review Scale Acquisition 252

SaaSOptics

AUGUST 11, 2022

Raise, Sell, Merge, or Scale? In this article, we’ll help you determine the next best step for your business and provide guidance on whether you should raise, sell, merge, or scale your SaaS. The acquirer gets an opportunity to grow market share without doing the heavy lifting of growing and scaling an existing business.

Scale 97

Scale Scaling Technical Review Venture Capital 97

SaaStr

NOVEMBER 1, 2019

How do good founders respond to questions on not achieving sales targets? #2: They have funding from some of the best in the business including the likes of Benchmark, Sequoia, Redpoint and Marc Benioff, just to name a few. 3: Godfather of Sales John Barrow on How To React When a Lead Goes Dark. Episode No. Episode No.

Technical Review 205

Technical Review Development Team Review Software Review Scale 205

User Pilot

JULY 21, 2024

According to our benchmark, the average month-1 retention rate in SaaS companies is 46.9%. Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Check our product metrics benchmark report. Improves Customer Lifetime Value (LTV) : Better retention leads to higher CLV.

Benchmarks 105

Benchmarks Retention Healthcare Scale 105

User Pilot

NOVEMBER 29, 2024

We’re everywhere at once – crafting product vision , digging into customer research, and somehow keeping engineering, marketing, and sales teams all moving in the same direction. You’ll want to track these core events and set clear benchmarks. ” Funny because it’s painfully true. Sounds amazing, right?

Metrics 105

Metrics Scale Acquisition Retention 105

User Pilot

JULY 18, 2024

According to our latest NPS benchmark report, the average NPS in SaaS is 35.7. But how does your business fare against these product metrics benchmarks? Let’s explore our product metrics benchmark and learn: What NPS is and why it’s important for SaaS businesses. You can download our product metrics benchmarks here.

Benchmarks 105

Benchmarks Healthcare Technical Review Scale 105

SaaStr

FEBRUARY 3, 2021

While that is undoubtedly a legitimate strategy, B2B buyers, especially at the enterprise level, need logical, fact-based reinforcement to commit to a sale. #2 2 Not Just a Top-Down Sale. These days, thousands of sales teams set their sights on the C-suite to close a deal, especially when it comes to an enterprise client.

Enterprise 219

Enterprise Marketing Scale Benchmarks 219