SaaStr

MARCH 16, 2025

And dont underestimate the power of PRpodcasts, blog posts, and events can make a big difference in attracting talent. Close Like Your Life Depends on It Dont assume your charisma alone will close candidates. Bring in your co-founders, investors, and anyone else who can help sell the vision.

Software Review 164

Software Review Interviewing Engineering Startup 164

SaaStr

NOVEMBER 22, 2024

It’s been 5 years since we started SaaStr, at first just a blog, and 2 years or so as an actual company. My ex-VP of Sales is probably my favorite person in the world to talk to business and startup stuff about. When I see him in the office every week, he’s always one of the first I want to catch up with.

Startup 189

Startup Sales Business Leadership 189

Buffer Resources

SEPTEMBER 3, 2024

Much of our social media strategy is driven by our content marketing efforts (content we create on our blog, customer stories, interviews, webinars, etc.).   We publish four blog posts per week and want to ensure we get the most value out of each one. That’s why we have a dedicated blog post category.

Social Media 106

Social Media B2B Interviewing New CTO 106

Buffer Resources

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.  Publish LinkedIn posts or blogs around the areas of expertise you’re looking to highlight.   Love writing?

Social Media 115

Social Media Business Leadership Sales Hiring 115

Buffer Resources

AUGUST 27, 2024

RSS feeds from relevant blogs : A goldmine for industry news and thought leadership. Automatically promote your content with RSS feeds and Buffer Keeping your social media channels updated with your latest blog posts or newsletters can feel like a never-ending task. But what if you could set it and forget it?

Social Media 111

Social Media Systems Review AI Strategy 111

Buffer Resources

OCTOBER 1, 2024

Promote new blog posts Before Instagram introduced link stickers, it was tricky to share clickable links to articles, especially if you didn't have access to swipe-up links. But now, it's much easier to get your followers to click directly to a new blog post — or any evergreen content, for that matter.

Social Media 115

Social Media Branding Engagement Trends 115

TechEmpower SaaS

DECEMBER 11, 2023

Our blog post 53 Questions Developers Should Ask Innovators has a list of questions any good development team would ask. Inquisitiveness: Prior to starting the project, you should receive an estimate of the work effort. To provide an accurate estimate, the firm should ask a multitude of questions.

Software Development 443

Software Development Development Software Review Software 443

Buffer Resources

SEPTEMBER 11, 2024

” David sees his LinkedIn posts as zero-click content , even if the content originated as a blog post or video. “When I’ve written a blog post or recorded a video, the LinkedIn post contains all the essential information of this content that can act as a standalone piece.”

Social Media 128

Social Media Entertainment Education Branding 128

Buffer Resources

JULY 11, 2024

Day 26 What books, podcasts, blogs, or other resources have you found most helpful in your career growth? Here, Buffer's Chief of Staff, Carolyn Kopprasch , gets candid about the impact of deciding not to work with a recruiter to help with Buffer's hiring: Day 25 Share how you structure your work day.

Branding 125

Branding Social Media B2C Engagement 125

SaaStr

DECEMBER 13, 2024

Look at what they’re posting on social media or on the blog. But one-off highly custom outbound almost always works. Find your 10x feature. And highlight how you can solve a problem for your prospect with this. Research 100 prospects who truly need that feature.

Scale 277

Scale Sales Hiring Underperforming Technical Team Social Media 277

Buffer Resources

OCTOBER 2, 2024

You can quickly analyze your competitors’ content and examine what’s working well for them — which blogs are getting the most social media shares? It’s a no-brainer choice if you also have a blog and need a competitor keyword research tool. But its features can be spinned for competitor analysis tools, too.

Social Media 116

Social Media AI Search Benchmarks Software Review 116

Buffer Resources

AUGUST 7, 2024

Websites : Regularly visit websites and blogs that focus on your industry. Newsletters : Subscribe to newsletters that cover your industry’s latest trends and influential figures. These often highlight up-and-coming influencers. They often feature interviews or articles about key influencers.

Social Media 111

Social Media Compensation Technical Review Branding 111

Unbounce

JANUARY 6, 2025

More blog posts by Josh Gallant What is a landing page funnel? A website is a collection of all the landing pages that exist across your business, plus other pages like blog posts, careers pages, case studies, product pages, etc. A landing page funnel guides potential customers through your sales process.

Sales Funnel 111

Sales Funnel Payment Methods SaaS Payments Payment Services 111

Buffer Resources

JULY 12, 2024

You’ll find more content like this on our Open Blog here. ⚡ At Buffer, we’re committed to full transparency — which means building in public and sharing how our engineers work. We’ve all experienced it at some point — a change is deployed to an API and suddenly, clients stop working.

Engineering 117

Engineering Software Review User Experience Development 117

Buffer Resources

OCTOBER 10, 2024

You can encourage them to follow you on social media, read a relevant blog post, or directly lead them to your products or services to purchase. Call to action : Many About Us page examples forget to add this. Once someone scrolls at the end of your About Us page, what should they do next?

Social Media 121

Social Media Merchant Services Business Branding 121

Payrix

JANUARY 10, 2025

Check out this helpful blog: The essential elements of merchant underwriting for software companies. Merchant underwriting and onboarding is just the very first step in what should be a multi-year, if not multi-decade experience and relationship for you and the merchants.

Merchant Services 130

Merchant Services Payment Services Payment Solutions Payments 130

Buffer Resources

AUGUST 26, 2024

Chop up long-form content into threads Written a great blog post or newsletter ?   Buffer CEO Joel Gascoigne recently summarized this in a (text-based) post across platforms: Text-based post ideas 1. Platform character limits don’t mean lengthier posts like this are off the table.

Social Media 115

Social Media Trends Branding Engagement 115

Payrix

FEBRUARY 4, 2025

This blog post is your ultimate guide to understanding the most used payments terms today. Do you find yourself listening to industry leaders and colleagues use terms like PayFac, PCI DSS, and tokenization and casually scratching your head in confusion? Youve come to the right place.

Payment Services 147

Payment Services Merchant Services Payment Solutions Payment Methods 147

SaaStr

NOVEMBER 8, 2024

So clearly AI is rapidly changing the way we do sales, but how will it all shake out? Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. But what about the more personal sales side?

AI 328

AI B2B Engineering Customer Support 328

SaaStr

OCTOBER 27, 2024

Dear SaaStr: What Are Some of the Most Common Mistakes Entrepreneurs Make Pitching VCs? I’ve invested almost $200m as part of SaaStr Fund / 2024. A few top mistakes founders make: #1. Not making cold email truly great. Don’t ask to pick someone’s brain, or coffee. Make the cold email so great, you’d want to invest based on just it alone.

CTO 320

CTO Investment Revenue Marketing 320

SaaStr

NOVEMBER 30, 2024

Here’s an uncomfortable truth about SaaS companies: the majority of first-time VPs of Sales don’t make it past 12 months. As someone who has both succeeded and failed at making this critical hire, I can tell you that when it works, it’s transformative. When it doesn’t, it’s potentially catastrophic.

Sales Hiring 306

Sales Hiring Sales Recruiting Sales Headcount 306

User Pilot

MARCH 9, 2025

Regularly read industry blogs, research reports, and news websites, like Statista, Nielsen, or Gartner. Embrace continuous iteration Continuously improve your customer research process to drive relevant product innovation. Use tools like Google Alerts to automatically track mentions of key topics or competitors in your industry.

SaaS 83

SaaS Social Media Interviewing Scale 83

SaaStr

DECEMBER 31, 2024

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. AI is all over their homepage and website and comms. I asked him about a particular use case for AI, and his answer shocked me a bit: Honestly, our AI is basically still in beta.

AI 331

AI CTO Hire Sales Hiring CTO 331

SaaStr

NOVEMBER 13, 2024

So the latest SaaS leader to cross $1B ARR is Klaviyo. Klaviyo dominates marketing in the Shopify ecosystem and in ecommerce, and just keeps on scaling. It was the only SaaS IPO on 2023. The only one! And at almost $1B ARR, it’s still growing a stunning 34% (!). ” 5 Interesting Learnings: #1.

Scale 306

Scale SMB Scaling Enterprise 306

SaaStr

DECEMBER 27, 2024

SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Here are the key takeaways from part 1 of this interview.

AI 290

AI Marketing SaaS Interviewing 290

SaaStr

OCTOBER 16, 2024

The era of hyper-functional SaaS is here, and it’s reshaping the landscape of SaaS companies. At a recent SaaStr Workshop Wednesday , held every Wednesday at 10 a.m.

Sales Hiring 321

Sales Hiring Scale AI SaaS 321

SaaStr

OCTOBER 25, 2024

When Marc Benioff started Salesforce, he codified the sales playbook. Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. For the subsequent ten years in software, we’ve optimized every little bit of how we sell it.

Venture Capital 333

Venture Capital Marketing AI SaaS 333

SaaStr

JANUARY 8, 2025

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%.

AI 306

AI B2B Scaling Trends 306

SaaStr

OCTOBER 31, 2024

What are the most common mistakes I see first time SaaS founders make? Second-time SaaS founders make other mistakes. They think they know more than they do. They spend too much. They often struggle to do things a new way. First-time founders have many positives. But they also make mistakes we tend not to make with experience.

Scale 312

Scale SaaS Social Media Business Model 312

SaaStr

DECEMBER 5, 2024

So it’s interesting how folks craft headlines from data. Carta release its latest funding data the other data for 2024 Year-To-Date here : What you can see is that large, hot AI later stage deals overall are indeed driving venture capital deployments up ~ +17% the year. But that’s for late-stage capital. Most of it AI driven.

Venture Capital 306

Venture Capital AI Data 306

SaaStr

MARCH 7, 2025

A topic I find founders get a bit or often a lot wrong is … When To Hire Your First CFO. We’ve got a guest post below from OnlyCFO on this very topic!

Scale 319

Scale Finance Headcount Leadership 319

SaaStr

JANUARY 2, 2025

Have we lost interest in investing in the human side of sales? Not in hiring sales execs themselves, but in giving them more tools to be more efficient. It sort of seems like it. AI has hardly rendered the sales professional obsolete. Not yet, at least. Salesforce itself is hiring 2,000 sales execs this year to sell its AI platform, AgentForce.

Sales Hiring 331

Sales Hiring Scale Headcount AI 331

SaaStr

MARCH 1, 2025

So there’s an uncomfortable truth that VCs don’t discuss outloud that often, but everyone has sort of accepted. Everyone resisted in 2022 and into 2023, but by 2024 they began to capitulate. That a lot of unicorns that hit $1B+ valuations in 2020-2021 … probably aren’t really unicorns anymore.

Scaling 311

Scaling Strategy 311

SaaStr

OCTOBER 30, 2024

We’re obviously written up a lot about Fundraising and Investing here on SaaStr.com, but time and time again, SaaStr CEO and Founder Jason Lemkin has seen so many Founders sign a bad term sheet based on gut instinct, VC celebrity or vibes, and while that may be fine, it’s not enough.

Venture Capital 316

Venture Capital Software Review Investment Startup 316

SaaStr

JANUARY 3, 2025

The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term.

Sales Hiring 290

Sales Hiring Scale Systems Review Interviewing 290

SaaStr

FEBRUARY 14, 2025

What does it take to build and scale a vertical SaaS giant over two decades? According to Tooey Courtemanche, CEO and Founder of Procore, its about focus, perseverance, and a relentless commitment to customer success.

Scale 290

Scale Construction SaaS AI 290