Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing Metrics Social Media Marketing 134

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. Their first step to achieving this was hiring a sales leader to build a sales team. The company has since grown to more than 200 employees and over 75,000 customers.

Scale 245

Scale Sales Hiring Sales Recruiting Scaling 245

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

Sales Recruiting 145

Sales Recruiting Social Media Advertising Underperforming Technical Team 145

Neil Patel

FEBRUARY 17, 2021

They are an uber-effective (and perennially underused) marketing tactic. They can help humanize your brand and, ultimately, boost sales. They also make for incredibly effective marketing collateral. There’s no corporate sales message with an employee spotlight. Boost Your Recruitment Strategy.

Sales Recruiting 141

Sales Recruiting Sales Hiring Social Media Sales 141

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. At that point, they hire someone to run marketing, but leave that person to their own devices.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

SaaStock

FEBRUARY 14, 2019

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

JULY 15, 2022

You could watch it on YouTube or search on SaaStr on the blog about how ClickUp leveraged it. Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. That’s a great example. So, thanks man.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Sales Hacker

MARCH 19, 2019

Contributor : Ryan Robinson , Writer/Content Marketer at ryrob.com. Scenario : We wanted to use our blog over at Close as a way to provide upfront value before asking for anything in return from our prospect, for either a partnership or other hands-on collaboration. The “Quote Request” Email That Created Expert Connections.

Sales Recruiting 105

Sales Recruiting Sales Hiring Software Review Sales 105

Neil Patel

OCTOBER 12, 2020

If you no longer have to spend time finding relevant content to share with your audience or scrolling through countless Instagram profiles to find the “perfect” influencer for your next campaign, you get to focus on what you do best: Creating, implementing, and fine-tuning your marketing strategy. The best part?

Artificial Intelligence 136

Artificial Intelligence AI Search AI Social Media 136

Tom Tunguz

OCTOBER 1, 2013

Operational data scientists often work in the finance, sales or operations teams at Google. Marketing data scientists segment the user base, evaluate the performance of advertising campaigns, match product features to customer segments, and design content marketing campaigns. Or another type all together.

Sales Recruiting 100

Sales Recruiting Startup Data Sales Hiring 100

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. I’m in control of every step of the sales process – from awareness to decision making. Why am I sharing this?

Sales Recruiting 100

Sales Recruiting Sales Underperforming Technical Team Social Media 100

FastSpring

MARCH 16, 2023

Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.” ” To stay relevant, content marketers need to keep publishing content.

Sales Recruiting 137

Sales Recruiting Scale Social Media Interviewing 137

SaaStr

NOVEMBER 6, 2019

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. What’s a sample job description that I can use to recruit talent? How can I convince my CEO that CATEGORY X is important? Do I need to build a team to take on a CATEGORY X program?

Scale 136

Scale Sales Recruiting Marketplace as a Service Forecasting 136

Neil Patel

DECEMBER 23, 2020

Hootsuite’s sentiment analysis tool, which analyzes the language used in brand mentions on social media, is a super simple example of how this looks in practice: There are many more complex, dedicated tools that use natural language processing to monitor sentiment across digital channels, from social media and review sites to blogs and forums.

Artificial Intelligence 145

Artificial Intelligence AI Search Scale Marketing 145

Buffer Resources

MARCH 7, 2024

Katherine Boyarsky, founder and chief marketing officer of CXD Studio , a content marketing agency, says, “DoorDash for Merchants is a great example of a brand that has nailed repurposing on social media. It doesn’t hurt that food and beverage content is fun to visualize. Analyzed millions of sales calls?

Social Media 130

Social Media Sales Recruiting Merchant Services AI Search 130

User Pilot

JULY 22, 2023

In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work.

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

yoursales

JANUARY 28, 2022

Sales Stack 2022 Sales Tools for Professional B2B Sales SALES STACK 2022: Sales Tools for. Professional Sales SALES STACK. 2021: Sales Tools. Sales W hich challenges would you like sales technology to solve for your sales team? What is sales technology here to do?

Scale 113

Scale Payment Methods Payment Solutions Sales Recruiting 113

yoursales

DECEMBER 19, 2022

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for. Professional Sales SALES STACK. 2022: Sales Tools. Sales share this with your network S ales tools and figuring out what your sales stack 2023 should look like is as challenging as ever.

Scale 88

Scale Sales Recruiting Sales Outsourced Development 88

yoursales

JANUARY 29, 2021

Sales Stack 2021. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. Sales technology for professional sales will be more important than ever. In 2020 almost every single Sales Professional was forced inside. Same goes for Sales Professionals.

Scale 106

Scale Payment Methods Payment Solutions Sales Recruiting 106

yoursales

DECEMBER 23, 2019

SALES STACK 2020. Sales Tools for Professional Sales. SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Next to that we'll continue to have the full list of sales tools available right here.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

yoursales

DECEMBER 23, 2019

Sales Stack 2020. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Next to that we'll continue to have the full list of sales tools available right here.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

yoursales

DECEMBER 12, 2018

SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. Which sales tools best support your sales process?

Scale 100

Scale Payment Methods Payment Solutions Sales Recruiting 100

User Pilot

NOVEMBER 8, 2022

Determine whether you’ll adopt the product-led growth strategy or the sales-led strategy. Choose specific and relevant marketing platforms to help you reach your target market. A go-to-market (GTM) strategy is a comprehensive business plan for bringing a new product or service to market.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

User Pilot

FEBRUARY 21, 2022

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos. Setting your KPIs will help you track the effectiveness of your marketing strategy.

SaaS 98

SaaS Sales Recruiting Onboarding Advertising 98

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Content for your blog.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

Natalia Luneva

JUNE 28, 2021

Our second guest uses podcast marketing to connect with potential buyers and to support their content marketing efforts: #2 Justin M. Content repurposing platform. “ I use my podcast, Beyond the Uniform to: (1) create relationships with a sales prospect. 2) create a content marketing engine.

Sales Recruiting 52

Sales Recruiting Construction Marketing VP of Engineering 52

SaaStr

JULY 8, 2020

” From a sales perspective, how is that going to change sales? How’s that going to change marketing? The fact that a lot of our portfolio comes in enterprise, they got a lot of sales done or relationship building done around conferences whether it’s-. What if this is 36 months? I need this.

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210

SaaStr

APRIL 11, 2019

” Or, “You are the next generation account management software.” ” And for us, the piece that was missing was that there was a job that existed called the customer success manager. So our blog posts were all about the job of customer success. We started a podcast series. We do live video workshops.

Scale 149

Scale Customer Success Artificial Intelligence Sales Recruiting 149

SaaStr

NOVEMBER 19, 2019

Then I went over to the sales department. They said, well Nancy, that marketing machine you just met, they generate all these consistent leads. The demo is the sale and we close everybody in month. The first thing you bring in your playbook on sales. We schedule a demo in the same day. How can you sell more product?

Scale 186

Scale SMB VP of Engineering Leadership 186

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Product Usage – is the account above 80% license utilization with high usage across all features?

Retention 64

Retention Strategy Scale Sales Recruiting 64

Natalia Luneva

JUNE 28, 2021

Our second guest uses podcast marketing to connect with potential buyers and to support their content marketing efforts: #2 Justin M. Content repurposing platform Our podcast goal is different from most. I use my podcast, Beyond the Uniform to: (1) create relationships with a sales prospect.

Sales Recruiting 40

Sales Recruiting Construction Marketing VP of Engineering 40

yoursales

NOVEMBER 8, 2023

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for Professional Sales SALES STACK 2023: Sales Tools for Professional Sales share this with your network S ales tools and figuring out what your sales stack 2023 should look like is as challenging as ever.

Scale 52

Scale Sales Recruiting Sales Outsourced Development 52

ProfitWell

DECEMBER 18, 2019

.” - McCrea O’Haire, Digital Experiences Manager at Coca-Cola North America. And apparently, Coke just keeps on nailing it , with better than expected second quarter results and net revenues rising 6% during the quarter, and sales volume another 3%. Gather round the campfire for a lesson in content. A productivity powerhouse.

Sales Recruiting 40

Sales Recruiting Content Marketing Payment Features Subscription 40

Unbounce

JUNE 23, 2023

So it starts to recruit its own AI agents or attempt to recruit. Louis, who is the Head of Marketing at Dealtale , a revenue science company for marketers. Dealtale is a next-generation platform for driving breakthrough revenue opportunities across marketing sales and product teams.

AI Search 95

AI Search AI ChatGPT Marketing 95

SmartKarrot

APRIL 13, 2020

In this blog we’ll talk about SaaS business and top 50 SaaS companies in 2020. Here’s an interesting blog on how should SaaS providers spend on Customer Success. Within 17 years, 65 million monthly users have trusted it with job postings, recruitments, business handling, and content sharing. Customer Support.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

SaaStr

MAY 16, 2024

They used the competitive advantage of recruiting out of the Midwest, where they knew the markets and the people better. Tapping into a market they were familiar with and trusted, helped their dollars go further. As a manager, you have to do things differently. They had no hiring expertise and little money.

Sales Recruiting 292

Sales Recruiting AI Search B2B Sales Hiring 292