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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. Enlarge : Once validated, scale it up significantly to find the ceiling. But this approach guarantees mediocrity across the board.

Scale 245
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Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers. When Drata took this approach, it helped them scale to 5,000 customers, all within 3.5 Every touch point matters, but you can’t scale like this.

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How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO

SaaStr

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. The next horizon is scaling.

Scale 263
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It’s Not Just You: Founders Worry More About the Competition as They Scale, Not Less

SaaStr

One that surprised me a bit was that founders worry more about competition as they scale: 22% of founders worry about competition in the early days, but the swells to 50% at $50m ARR. Its everyone at scale, apparently. VC firm High Alpha and Paddle did a survey of what keeps founders up at night.

Scaling 260
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CEO Systems: 5 Key Lessons for Scaling Through Every Growth Phase with HashiCorp CEO Dave McJannet

SaaStr

And CEO David McJannet came to SaaStr Annual a little ways back to share his top scaling learnings. CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases. The best leaders have experience with both startups and scale to navigate the in-between. 30-100M: Scaling phase.

Scale 188
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Ask Yourself for 2025: Does Your App Still Matter?

SaaStr

I do think so, but it’s been 12 years of blogging and 10+ year of events and more. When we started there was basically no great content on scaling B2B companies. All I had to do was write one blog post a day and one Quora answer, and magic happened. LinkedIn itself is an endless feed of B2B scaling content, in fact.

B2B 310
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A Look Back: How $13 Billion Ramp Began To Scale with Co-Founder and CTO Karim Atiyah

SaaStr

” This framework can be applied across every aspect of building and scaling a company: 1. “These individuals scale with the company and can grow into 10x performers.” Vendor Selection: Choose Partners Who Can Scale With You The same asymmetric framework applies to selecting vendors.

CTO Hire 213