Blog and Strategy - SaaS Brief

Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired?

SaaStr

FEBRUARY 3, 2025

Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired? The post Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired? Well, first, let’s be clear — it’s tough if your core goal is to get acquired for a big price in most cases.

Strategy

Strategy Venture Capital Acquisition Pricing

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Resources

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.

AI Search

AI Search Social Media Systems Review Technical Review

Dear SaaStr: What is a “Good” Exit Strategy for a SaaS Company Raising a Seed Round?

SaaStr

JUNE 2, 2024

Dear SaaStr: From An Investor’s Perspective, What is a “Good” Exit Strategy/Plan for a SaaS Company That’s Raising a Seed Round? Ok, people are going to tell you not to have a slide or discussion on an “exit strategy” and they are right. So don’t have an “exit strategy” slide.

Strategy

Strategy SaaS Investment Software

Dear SaaStr: How Do You Build a Real Exit Strategy?

SaaStr

APRIL 13, 2024

Dear SaaStr: How Do You Build a Real Exit Strategy? The post Dear SaaStr: How Do You Build a Real Exit Strategy? First, bear in mind acquisitions are relatively rare. The vast majority of startups will never get one acquisition offer, let alone a good one. Still, it’s not random. So you don’t have to over-engineer it.

Strategy

Strategy Acquisition Startup Engineering

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale

Scale Sales Hiring Strategy Marketing

5 Lessons from Scaling Six SaaS Products to $100M+ with Samsara’s Chief Strategy Officer

SaaStr

DECEMBER 22, 2023

For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this session’s for you. At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+.

Scale

Scale Scaling Strategy Sales Hiring

Three Revenue Growth Strategies to Scale Up Customer Success with Hook

SaaStr

AUGUST 5, 2024

The post Three Revenue Growth Strategies to Scale Up Customer Success with Hook appeared first on SaaStr. It will help you build a compelling value narrative, a health score, and forecast. We genuinely need those things to drive revenue growth through customer success teams.

Scale

Scale Customer Success Scaling Revenue

How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

DECEMBER 20, 2024

Why Frontline Managers Are Mission-Critical While companies often start each year with ambitious strategies and goals, it’s the tactics and execution that determine actual success. ” Frontline managers are the key link between sales strategy and execution, responsible for: Hiring and developing your next generation of top talent.

Sales Hiring

Sales Hiring Scale Underperforming Technical Team Sales

Never Hire a “Strategist” Unless That’s Exactly What Your Want

SaaStr

JANUARY 6, 2025

But mostly, they just want to do strategy. They might say they will, but they won’t. Not much of it at least. They might hire a team to do the work under them. They might hire 4-5 folks to do the work. You may be tempted to hire The Strategist. They often know a lot, and come from good companies.

Consulting

Consulting Strategy

Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

NOVEMBER 19, 2024

Your customer success strategy has to evolve as your organization grows. Your company is going to change business goals every year, and your customer success strategy has to move towards and align with those priorities. From the very first interaction, you want to help customers drive adoption, value realization, and delivery.

Customer Success

Customer Success Scaling Social Media Enterprise readiness

We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Resources

SEPTEMBER 3, 2024

Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. In this article, I’ll outline the strategy we used to go from 4,000 to over 9,500 LinkedIn followers, including the types of content that have performed well and the tactics we've used to maximize engagement. more comments The takeaway?

Social Media

Social Media B2B Interviewing New CTO

The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

OCTOBER 25, 2024

So the combination pricing strategy of a base platform fee plus a usage-based component plus value is what’s driving the market today. The idea with a three-part tariff is that you’re able to charge for value. You generate 10 million worth of marginal ROI, and you’re able to capture 15, maybe 20, maybe 25 percent of it.

Venture Capital

Venture Capital Marketing AI SaaS

5 Powerful Automations for Creators to Streamline Your Content Workflow

Buffer Resources

AUGUST 27, 2024

At Buffer, we love a good automation , and we’ve made it our go-to strategy for handling repetitive tasks. RSS feeds from relevant blogs : A goldmine for industry news and thought leadership. Fine-tune your idea capture: Make sure your setup grabs the most valuable information for your content strategy.

Social Media

Social Media Systems Review AI Strategy

How to Find Unlimited Content Ideas for Social Media in 2024

Buffer Resources

OCTOBER 3, 2024

Monitor your followers’ comments and direct messages (DMs) This one’s a no-brainer, but notice what questions your audience asks via social media comments, blog comments, and DMs. So, blog topics for Google's search bar also make for A+ content ideas for social media. Social media SEO has become its own thing.

Social Media

Social Media Trends Forecasting Engineering

How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales

SaaStr

NOVEMBER 27, 2023

During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce.

Forecasting

Forecasting SMB Sales Technical Review

6 Of The Most Common Mistakes I See First Time SaaS Founders Make

SaaStr

OCTOBER 31, 2024

Many first-time founders have a decent understand of how to charge for their product, but haven’t really rolled it up into a strategy to get to $10m, $20m, $100m in ARR. Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale.

Scale

Scale SaaS Social Media Business Model

The Future of AI in SaaS Sales with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin

SaaStr

OCTOBER 18, 2024

You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ It’s recruiting five or six.” ” Founders should spend 20-30 percent of their time soft recruiting execs.

Sales Recruiting

Sales Recruiting Sales Hiring Scale AI

What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?

SaaStr

JANUARY 17, 2025

That should be your field marketing strategy. And that’s why at the end of the day, as most B2B vendors scale and scale up their field marketing budgets, they tend to pursue one of two strategies. And even if you don’t believe in events, at least be at the 1 or 2 your customers all go to. At least be there. And go all-in.

Scale

Scale Marketing Travel B2B

How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

MARCH 23, 2025

Let’s unpack the key strategies that drove this remarkable expansion. Founder-led sales provides invaluable dat a When founders sell the first $2-3M, they generate critical insights on customers, conversion rates, and retention that inform the GTM strategy. What is Codeium and Windsurf?

Sales Recruiting

Sales Recruiting Sales Hiring Scale AI

CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017.

Payment Methods

Payment Methods Acquisition Scale Payments

5 Tips to Getting a Job in SaaS in a Tougher Market

SaaStr

NOVEMBER 29, 2024

2️⃣ Consider taking a role with less strategy, more execution. So a few ideas to improve the odds that you get a job in this market: 1️⃣ Write truly great outbound emails to folks you’d truly want to work for, explaining exactly how you’d crush it, directly to the CEO / VP. Enough with the 1000 one-click job applications.

Sales Hiring

Sales Hiring Scale Marketing SaaS

Cutting Through the Noise of Gen AI with CEOs of Writer, Orby and Limitless + NEA

SaaStr

JANUARY 28, 2025

Their conversation offers a rare, insider view of the strategies, challenges, and opportunities driving the next wave of technological innovation. The company’s strategy is focused on staying competitive by delivering value on top of the increasing capabilities of Transformers, a type of AI technology.

AI Search

AI Search AI Artificial Intelligence Technical Review

How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Resources

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.

Social Media

Social Media Business Leadership Sales Hiring

5 Growth Channels That Drove Rupa Health to $100M+ in Value: Head of Growth’s Deep Dive — With Real Numbers

SaaStr

APRIL 5, 2025

Conrad shared that Googles Pmax has been a game-changer in recent years, but the real secret sauce was their programmatic SEO strategy. Key Tactics: YouTube Strategy : Rupa focused on trending topics with low competition, like Nitric Oxide and Hpylori. For Rupa, this meant building trust with early partners and users.

Scale

Scale AI Search Sales Hiring Acquisition

Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard

SaaStr

JANUARY 17, 2025

At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies.

AI

AI Cybersecurity User Experience Scaling

What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

SaaStr

JANUARY 27, 2024

So with that, let’s dive into what’s new at WordPress: Is Blogging on the Decline? Matt shares that blogging did decline for a while, and it does seem to be all over social how folks are quitting blogging or vlogging these days. What people love about a blog is a person’s voice and their story.

Underperforming Technical Team

Underperforming Technical Team Social Media Government Subscription

A Lot of Great Sales Leaders — Just Aren’t Great at Selling Anymore. And Why You Really Need a VP of Sales, and Not a CRO.

SaaStr

NOVEMBER 3, 2024

That’s somone that optimizes process and team and strategy. Loren Padelford, CRO of Slice, I think put it well the other day at SaaStr Workshop Wednesday: Most of us don’t need a CRO. As Loren noted — what 90%+ of us need is a VP of Sales. Especially if they’ve done it before.

Sales Hiring

Sales Hiring Sales Interviewing Startup

5 Interesting Learnings from Palantir at $2.7 Billion in ARR

SaaStr

OCTOBER 23, 2024

Bootcamps With 1,025+ Organizations Are a Key Marketing Strategy Customers want to solve their big data problems with AI, but aren’t 100% sure how. NRR of 114% I would have expected even higher given the huge deal sizes, but no matter, still top tier at scale. And a true engine of growth. #9. Maybe copy this.

Artificial Intelligence

Artificial Intelligence Government AI Cloud

One Thing That Never Works: Hiring a Bunch of Agencies Instead of a VP of Marketing

SaaStr

NOVEMBER 7, 2022

Writing up your product strategy. Maybe writing a few mediocre blog posts. Doing “audits” of your SEO strategy. But sometimes, even oftentimes, they want to start with an “agency or two” instead of hiring a real VP of Marketing. These agencies are everywhere. What they are good at: Making nice explainer videos.

Marketing

Marketing Startup Product Marketing Strategy

The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

APRIL 20, 2024

Marketing Strategies and Best Practices Successful marketing strategies are not simply replicable tactics but a combination of factors including timing and luck. Word-of-mouth marketing is the most effective channel for acquiring customers, followed by Google and the company blog.

Sales Hiring

Sales Hiring Startup Marketing Technical Review

How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk

SaaStr

DECEMBER 4, 2024

Miro’s pricing strategy evolved with their business goals: Early stage: Minimum five-user paid plans to ensure collaborative value. This example shows how as goals changed, Miro adopted its pricing and strategy to achieve its desired outcome as it scaled. The ideal outcome was to ensure users loved the product.

Payments

Payments Pricing Scale Revenue

Selecting a Software Development Company in 2024

TechEmpower SaaS

DECEMBER 11, 2023

Our blog post 53 Questions Developers Should Ask Innovators has a list of questions any good development team would ask. Inquisitiveness: Prior to starting the project, you should receive an estimate of the work effort. To provide an accurate estimate, the firm should ask a multitude of questions.

Software Development

Software Development Development Software Review Software

Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

SaaStr

NOVEMBER 28, 2024

Roughly, there are two main strategies: One way is with 5,000 customers paying you $20,000+ a year. The good news is, you can support these price points effectively with a very efficient inbound sales team, and/or a mix of self-serve and sales-led. But how do you get to $100m+ in ARR? You need at least a reasonably large vertical.

Payment Solutions

Payment Solutions Inbound Sales Team Marketing Scale

Dear SaaStr: What Are The Best Strategies for Raising Capital if Your Goal is To Get Acquired?

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Trending Sources

Dear SaaStr: What is a “Good” Exit Strategy for a SaaS Company Raising a Seed Round?

Dear SaaStr: How Do You Build a Real Exit Strategy?

Top SaaStr Posts, Pod and Vids of the Week: Jason Lemkin + Dave Kellogg, State of the AI Cloud, New CRO Confidential, and More!!

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

5 Lessons from Scaling Six SaaS Products to $100M+ with Samsara’s Chief Strategy Officer

Three Revenue Growth Strategies to Scale Up Customer Success with Hook

How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

Never Hire a “Strategist” Unless That’s Exactly What Your Want

Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

5 Powerful Automations for Creators to Streamline Your Content Workflow

How to Find Unlimited Content Ideas for Social Media in 2024

How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales

6 Of The Most Common Mistakes I See First Time SaaS Founders Make

The Future of AI in SaaS Sales with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin

What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?

Top SaaStr Posts, Vids & Pods of Week: HubSpot’s CoFounder, YCombinator’s Secrets, GitHub’s CPO on AI, MangoMint and More!!

How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

5 Tips to Getting a Job in SaaS in a Tougher Market

Cutting Through the Noise of Gen AI with CEOs of Writer, Orby and Limitless + NEA

How to Become a Thought Leader as a Business Owner (and Why You Should)

5 Growth Channels That Drove Rupa Health to $100M+ in Value: Head of Growth’s Deep Dive — With Real Numbers

Top SaaStr Content for the Week: Expensify’s COO, Datadog’s CMO, Y Combinator’s Managing Director and lots more!

Top SaaStr Content for the Week: Samsara’s CSO, AMA with Jason Lemkin, ZoomInfo’s CEO and lots more!

Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard

What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

A Lot of Great Sales Leaders — Just Aren’t Great at Selling Anymore. And Why You Really Need a VP of Sales, and Not a CRO.

5 Interesting Learnings from Palantir at $2.7 Billion in ARR

Top SaaStr Content for the Week: New Workshop Wednesday, Balderton Capital’s EIR, Zoominfo’s CEO, Samsara’s CSO and lots more!

Top SaaStr Content for the Week: New CRO Confidential with Zapier, Workshop Wednesday with Founders Fund’s Partner, Podcast with Gainsight’s CEO and lots more!

Top SaaStr Content for the Week: New CRO Confidential with Rippling, AMA with Jason Lemkin, Y Combinator and lots more!

One Thing That Never Works: Hiring a Bunch of Agencies Instead of a VP of Marketing

The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

Top SaaStr Content for the Week: Stage 2 Capital’s Co-founder, Rippling’s CEO, new Workshop Wednesday, Amplitude’s CEO, and a lot more!

Top SaaStr Content for the Week: New Podcast with Gusto’s CRO, New Workshop Wednesday with Unusual Ventures and lots more!

Top SaaStr Content for the Week: 2 New Podcasts, What’s New at Drata, LIVE Workshop Wednesday and lots more!

How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk

Selecting a Software Development Company in 2024

Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

Top SaaStr Content for the Week: OpenAI’s Head of Sales, New Workshop Wednesday with Divvy, SaaStr’s CEO and lots more!

Stay Connected