SaaStr

JULY 10, 2021

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

Sales Hiring 261

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 261

SaaStr

FEBRUARY 4, 2020

Lexi Reese, Gusto COO uses her 20+ years of experience to provide advice on building high performing teams using authenticity, empathy and logic. Lexi explains the importance of team trust, driver and passenger mindsets, and much more. I think the foundation of high performance teams is that they share five things.

Scale 249

Scale Underperforming Technical Team Scaling Leadership 249

SaaStr

JANUARY 27, 2024

So with that, let’s dive into what’s new at WordPress: Is Blogging on the Decline? Matt shares that blogging did decline for a while, and it does seem to be all over social how folks are quitting blogging or vlogging these days. What people love about a blog is a person’s voice and their story.

Underperforming Technical Team 331

Underperforming Technical Team Social Media Government Subscription 331

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

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Underperforming Technical Team Strategy Content Marketing Scale 139

SaaStr

APRIL 5, 2023

A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. Considering aspects of sales and GTM strategies. These leaders act as partners and build out a strong team. Enablement.

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Sales Hiring Education Scale Strategy 245

SaaStr

JANUARY 18, 2023

Lesson 1: Everything is about your team. Every startup needs strong team dynamics to pull through tough times. It’s all about the team 99% of the time and 1% product and process. It’s about enabling the people on your team to be more productive and efficient. Lesson 6: Pivoting isn’t a bad thing.

Scale 246

Scale Underperforming Technical Team Scaling Interviewing 246

SaaStr

JULY 5, 2023

The Team Matters More Than The Operating Model Snow’s greatest piece of advice is to choose your team wisely. He believes the team is more important than the operating model because you can have the best models in the world. But if you don’t have the underlying team and structure, it won’t work. They didn’t.

Strategy 246

Strategy Marketing Underperforming Technical Team Sales Hiring 246

SaaStr

NOVEMBER 23, 2022

The success of an executive team often depends as much on their interpersonal harmony as their professional expertise. How does a team establish rapport with one another? Algolia’s Bernadette Nixon (Chief Executive Officer) and Michelle Adams (Chief Revenue Officer) have spent the past few years developing this relational toolbox.

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Underperforming Technical Team Leadership Outsourced Development Finance 313

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward. Me neither.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

SaaStr

NOVEMBER 25, 2023

The underperformers who aren’t putting in the effort get a conversation, and if things don’t change, it’s not a good fit. Jameson and Sam also recommend that across the org: sales, marketing and CS — the early and sooner you can get the entire team re-focused on creating their own pipeline, the better. Guess what?

Sales Hiring 281

Sales Hiring Underperforming Technical Team Revenue Sales 281

SaaStr

JULY 15, 2022

You could watch it on YouTube or search on SaaStr on the blog about how ClickUp leveraged it. Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Neil Patel

AUGUST 16, 2021

You’ve still got to turn the lead into a customer, but it’s the starting point, and once you’ve got a sales pipeline full of leads, it’s much easier to tweak your sales strategies. Davidson shared how he reached 140,753 page views within twelve months, since re-launching his blog. Blogging is a great way to build trust.

Strategy 145

Strategy Social Media Underperforming Technical Team Development Team Review 145

SaaStr

APRIL 30, 2022

The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Low touch you’re gonna talk a lot about what we call customer success teams.

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SaaS Payments Metrics Payment Methods Scale 246

SaaStr

JANUARY 12, 2023

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. However, management teams that pursued growth at all costs were punished severely. Strategy to win. Developing a strategic pricing model structure aligned with value helps maximize long-term value and near-term yield.

Consulting 49

Consulting Underperforming Technical Team Management Marketing 49

SaaStr

MAY 10, 2022

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . He highlights the three key strategies that helped TripActions scale and boost their revenue. Develop a well-defined vision. Do not waste time developing a Plan B.

Travel 270

Travel Revenue Underperforming Technical Team Scale 270

SaaStr

OCTOBER 10, 2022

Jon Perera, CMO at Highspot, says the place to start is sales and marketing alignment—a system that aligns strategy, communication, execution, and goals between the two departments. From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Create dynamic alignment on goals. Key takeaways.

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Scale Sales Hiring Venture Capital Marketing 325

GetUplift

NOVEMBER 29, 2021

I don’t know about you but every time we hit publish on an article for our blog, our hearts skip a beat. . Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies. There’s always this underlying pressure.

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Social Media Interviewing Sales Hiring Content Marketing 111

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. If so, we’ve got you covered. Let’s get to it.

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Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

SaaStr

DECEMBER 29, 2022

We believe that in order for SaaS companies to unlock their next stage of growth, their financial operations tech stack must strike the right balance between flexibility, which allows them to pivot quickly in an ever-changing market, and complexity, which supports them as they scale their business, operations, and monetization strategies.

Scale 272

Scale Underperforming Technical Team B2B AI 272

Intercom, Inc.

AUGUST 11, 2020

Intercom has responded by hiring a diversity and inclusion consultant, updating our recruitment strategy and hiring practices to reduce bias, scheduling allyship training for all employees, and amplifying Black voices in our podcast and blog. They equate “white” with “good” and “black” with “bad.”.

Technical Review 289

Technical Review Software Review Systems Review CTO Hire 289

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams.

Sales Hiring 261

Sales Hiring Underperforming Technical Team Marketing Market Research 261

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.

Scale 293

Scale Sales Hiring Underperforming Technical Team Cybersecurity 293

SaaStr

JULY 1, 2021

The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team? Sam : This is not my insight, but someone else says… I really do believe it, that the team you build is the company you build.

VP of Engineering 293

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

Intercom, Inc.

APRIL 22, 2021

If you’re a senior engineer and want to further your career, what skills should you develop? Moving forward in your career, avoid the trap of doing work that feels high-impact, but it’s actually not , or work that makes you look good at the expense of the project and the team. How do people move into staff engineering roles?

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, you can’t just create the occasional blog post or paid ad and hope to generate results. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy?

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B2B Strategy B2C Content Marketing 144

User Pilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

Strategy 111

Strategy Social Media Underperforming Technical Team Travel 111

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency. Here are a few examples.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

SaaStr

APRIL 1, 2021

Some examples: Okta basically won the corporate side of identity (rocketed to #1) but wasn’t #1 on the developer side. Smaller deals can sometimes just be about experiments, and teams. Buy a pre-revenue startup in space with a strong team. Not a bad play. So it is buying Auth0 for $6.5B. Then it will be #1 in both.

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Underperforming Technical Team Cloud Acquisition Communication 269

SaaStr

MARCH 24, 2020

Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. I’m doing The Playbook To Recruiting Your Sales Team. Once again, amazing job to the SaaStr team. I’m really honored to share this stage with some really bad ass speakers.

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Sales Recruiting Sales Hiring Scale Underperforming Technical Team 191

SaaStr

JANUARY 2, 2024

You don’t want conflict with the sales team. How do you leverage that offer to develop relationships with partners? This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. During SaaStr Annual, Zendesk Sr.

Startup 262

Startup Scale Underperforming Technical Team AWS 262

Neil Patel

APRIL 12, 2021

Their success is a direct result of their marketing strategies. In fact, Apple relies most on two completely different strategies: product placement (especially with celebrities and in popular shows) and the buzz created by positive reviews in the media. This isn’t a difficult component of your marketing mix to develop.

Strategy 141

Strategy Marketing Technical Review Social Media 141

Intercom, Inc.

DECEMBER 12, 2018

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Strategy first, technology second. But here’s the thing: a tool is not a strategy. Alternatives: AdRoll, Quantcast.

Technical Review 223

Technical Review Technology Scale Marketing 223

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

SaaStr

JUNE 7, 2021

While this talk really shows his love of thinking about the bigger picture – this is the Strategy stage after all – Peter actually spends 90% of his time on execution. If you don’t have tickets, lock in Early Bird pricing today and bring your team! I was a software developer, a product person. Get tickets here.

Sales Hiring 339

Sales Hiring Underperforming Technical Team SaaS Headcount 339

Scytale

JANUARY 21, 2025

The breach was attributed to vulnerabilities in the platform, specifically weak API security. From weak encryption to insider threats, each incident provides valuable lessons on how businesses can strengthen their defenses and avoid becoming the next victim. Automated monitoring also eases the burden on your team.

Payment Services 52

Payment Services Payment Methods SaaS Payments Payment Solutions 52

Intercom, Inc.

MARCH 15, 2018

Will Larson has managed infrastructure teams for some of the biggest names in software. Partnering with the Infrastructure, Data and Developer Productivity teams, his group builds the tools that support every Stripe engineer and keep Stripe reliable and performant. One of the blog posts was about this Yahoo!

Engineering 214

Engineering Management DevOps as a Service Merchant Services 214

Intercom, Inc.

APRIL 19, 2018

It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. The concept was the foundation for his popular talk and ultimately his classic, long-form blog post. Enter our philosophy of Run Less Software.

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Outsourcing Services Part-Time VPE Software AWS 192