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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth. “Some teams consistently sold more enterprise SKUs, others had high volume but low ACV. Shaping and maintaining company culture.

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The Future of AI in SaaS Sales with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin

SaaStr

On the topic of building SaaS companies, Henry kicks off the conversation with: “I think a lot of bootstrapped founders who are less capital infused have to actually be great at developing their people. “The best hack,” Jason adds, “is not recruiting one management team. It’s recruiting five or six.”

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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

The KPI Alignment System Have customers email explicit performance expectations Build custom reporting dashboards Weekly cross-team optimization meetings Formal performance reviews 2. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g.,

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Dear SaaStr: How Can I Develop Confidence as a Startup CEO?

SaaStr

Q: Dear SaaStr: How Can I Develop Confidence as a Startup CEO? But you need to be confident enough to lead the team and make everyone believe. Care about your team for real. Caring about your team and colleagues alone isn’t enough. Your team needs to look up to you. You need your team to believe in you.

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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Let’s start with product-led growth (PLG).

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A Look Back: How $13 Billion Ramp Began To Scale with Co-Founder and CTO Karim Atiyah

SaaStr

“Even with a bad hand, if the potential reward is great enough, taking a risk can make mathematical sense.” As second-time founders, Atiyah and his team raised an outsized seed round for Ramp, giving them the capital to tackle a space that most startups couldn’t touch. But this challenge also presents opportunity.

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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. sales enablement: how strong are the materials sales teams use to pitch? Comms Marketing.