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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

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UIPath S-1 Analysis: How 7 Key Metrics Stack Up

Tom Tunguz

In 2021, the business counted more than 8000 customers, with 1000 paying more than $100k and 89 paying more than $1m. In addition, 70% of new bookings in 2021 originated from expansions. The increase in ACV, number of million dollar customers, and bookings composition implies the compnay pushed to serving bigger, enterprise customers.

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Month Zero Cash-on-Cash Payback - A Metric for Judging Sales Team Growth

Tom Tunguz

introduced a gem of a new metric : month zero cash-on-cash payback. It’s not a metric one sees very often in pitch decks. But it’s another metric to add to the toolkit. Where does ZCP fit into the panoply of metrics for SaaS companies? It’s a cash accounting metric, not an accrual accounting metric.

Metrics 347
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Key Revenue Metrics for SaaS companies

The Angel VC

When I talk to SaaS startups and take a look at their metrics, it still happens quite often that some of the numbers aren’t quite clear to me and it takes some time to clarify things. I’m not referring to sophisticated reports or analyses but to the much more mundane question of what exactly people mean when they use a term like “revenues”.

Payments 193
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7 Influencer Marketing Tools For Brands and Creators

Buffer Resources

Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. Standout feature for creators: Creators can get access to a wide range of campaigns and sign up to be presented to join the platform’s database.

Branding 113
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The Need for Two Types of Payback Period Calculations

Tom Tunguz

The contracts are identical twelve month contracts except for the payment terms. Contract B relaxes payment terms to monthly payment, 12 monthly installments for the next year. The payback period metric doesn’t capture the difference in the quality of the revenue/cash collections.

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Generating growth: Insights from a former software company CRO | Episode 37

Payrix

No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space. It was an Embedded Finance play starting with payments. [It

Payments 147