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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

If your sales cycle doubles, you’re bookings are cut in half with a massive lack of predictability. There was actually no difference in performance when looking at bookings of a company or their lead conversion rate regardless of whether or not they used AI. You get a base number of minutes for a particular price.

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My Favorite Books of 2021

Tom Tunguz

These are my favorite books from this year. The Sovereign Individual is an older book but foundational reading for web3. John McPhee has written for the New Yorker for more than 56 years, authored more than 30 books, taught non-fiction at Princeton, received the Pulitzer, and pioneered the use of fiction-techniques in non-fiction.

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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. .” Some key findings included: Bookings to revenue conversion rates were significantly below target.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model. You’ll receive a template to apply for your solution and opportunity to receive the Software Profit Streams™ book.

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The Best Economic History Books According to Readers

Tom Tunguz

I received a torrent of suggestions for books and decided to share them with everyone, in case you’re interested in the subject. I’m going to be working my way through them and just started the book on Keynes. Ray Dalio’s The Changing World Order books & LinkedIn posts : This was by far the most suggested work.

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The Optimal Pricing Strategy for Your Startup - Office Hours with Madhavan Ramanujam

Tom Tunguz

Pricing is one of the questions that persist through the evolution of a company. A common topic today in software startup board rooms is: should the company price by seat or by usage? Madhavan has led more than 200 pricing projects across software companies. It’s the canonical book on modern pricing.

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