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and … Very small businesses and individuals mostly want to pay monthly on their credit cards. But if you ask tiny businesses and individuals to pay for a whole year upfront, they will hesitate. At least until you have a dominant brand, remove friction from sales. It’s how big company procurement and budgeting processes work.
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Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
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