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Brand Building 101: How to Build a Brand

The Daily Egg

The terms “brand” and “business” are often used interchangeably. Anyone can create a business. But building a brand goes far and beyond filing your LLC paperwork and opening a business checking account. A brand is more than just a company […].

Branding 363
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7 Influencer Marketing Tools For Brands and Creators

Buffer Resources

  The platform’s advanced search functionalities allow businesses to filter influencers by multiple criteria, ensuring that they can identify those who best match their target audience and campaign objectives.  Pricing: Shopify Collabs is available to Shopify merchants as part of their existing subscription. 

Payments 111
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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Resources

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

Branding 123
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How SMB Digital Brands Can Win the Best Talent

FastSpring

If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent?

SMB 106
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

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TikTok Has Landed Me $160K in Brand Partnerships and a 6-Figure Book Deal — Here’s How I Did It

Buffer Resources

A fellow business owner recommended I get on the platform to expand awareness for my disability advocacy company Diversability , and I gave it a chance but initially struggled to find traction. I made brand partnerships as seamless as possible Brand deals have been a wonderful additional revenue stream for my business.

Branding 107
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Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

Your Blueprint for Winning Some recommended focus areas Drata used to scale to 5,000 customers were: Service Customer loyalty Brand perception Focus on ICP The first three bullets go hand-in-hand. Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators.

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Research Report: The State of Community Management

Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services. In short, a well-maintained community will provide immense brand value and elevate the customer experience.

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2021 Community Predictions

Will these unprecedented times expedite the rise of branded communities? What can organizations do to ensure their business remains relevant? What does 2021 have in store for the community profession? This year's Community Predictions has all the answers! 2020 was a year unlike any we've seen in our lifetimes.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges.

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How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

Brands that connect with customers on a personal, emotional level will be more successful than others. Learn how to humanize your brand by embracing empathy, creativity and compassion to drive real results. Join Rhonda Basler, Marketing Director of Hallmark Business Connections, to make your brand genuine and make it stick.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” This begs the question: what’s the best way to increase customer retention?

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” To succeed, you must change the way you conceive and build new products as a digital business.