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What is Customer Satisfaction: Importance for Business Success + How to Improve

User Pilot

In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. However, what satisfies customers differs from one business to another. What does customer satisfaction look like for SaaS businesses?

Business 111
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How SMB Digital Brands Can Win the Best Talent

FastSpring

If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent?

SMB 108
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. The exact same is true in business. Brand Identity: When customers interact with your brand, is your value proposition clear?

Branding 209
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

About Dave Kellogg Dave Kellogg brings a rare combination of marketing and executive leadership experience to his analysis of SaaS businesses. You founded a product company, but you’re running a distribution business. You assembled a talented team, built an amazing product, and established a growing SaaS business.

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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

Parker Conrad, founder and CEO of Rippling (and previously Zenefits), makes a compelling case that the “focus above all” mentality is not just limitingit might be fundamentally wrong for many businesses. Payroll in the UK, like many business processes, is complex and interconnected. ” The compound startup alternative?

Startup 157
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Scaling From $10M to $100M ARR: The Good, The Bad, and The Ugly with Showpad Co-Founder Pieterjan Bouten (Pod 586 + Video)

SaaStr

The $100 million in Annual Recurring Revenue (ARR) mark is a magnificent milestone for companies that indicates sustainable business growth. Scalability is about capability, so businesses need to understand whether they have the capacity to grow and whether their infrastructure and team can accommodate growth.

Scale 246
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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. company positioning: what is the narrative of the business? Business Development.