SaaStr

MAY 30, 2023

Monte Carlo’s CEO and Co-founder, Bar Moses, and Head of Content and Communications, Molly Vorwerck, engage in a captivating dialogue, drawing from their unique experiences at Uber and Gainsight. They discovered the secret sauce of Uber’s brand. “We Use creative ways to do this and have fun with it.

Communication 241

Communication Innovation Technology Branding 241

SaaStr

APRIL 6, 2025

Today, with an established brand and product, other characteristics have become more predictive of success. They’ve since implemented more gradual transition plans with longer overlaps and clearer communication frameworks to mitigate disruption.

Scale 207

Scale Sales Hiring Sales Outsourced Development 207

Tom Tunguz

FEBRUARY 26, 2025

Your company can employ pricing to communicate to the market whether your product is a premium, mid-market or low cost alternative. They change with time as your marketing team builds a brand, develops reference customers, and creates ROI case studies. Salesforce exemplifies exceptional positioning. What should my unit of pricing be?

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

APRIL 20, 2024

Building a Brand Building a brand is essential for long-term success. Once a double-digit percentage of the core customer base has heard of the company, it’s time to invest in brand marketing. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

Sales Hiring 306

Sales Hiring Startup Marketing Technical Review 306

SaaStr

DECEMBER 4, 2024

If someone does find out or is unhappy, find a way to give them the most generous version of your policy so there aren’t negative consequences or brand impact. Demonstrate The Value Associated With Price Increases Price increases go bad with messaging and a lack of value communicated.

Payments 290

Payments Pricing Scale Revenue 290

SaaStr

MARCH 4, 2021

Making sure you sit in the right place in the market, and are communicating that to the market. Corporate Marketing is all about protecting and reinforcing the brand once you are Way Past Scale. Corporate Marketing at Google, at Adobe, at Salesforce isn’t about getting the brand out there. So it seems to have zero ROI.

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

SaaStr

JANUARY 28, 2025

Brand Building and Human-Centric Approach The company’s vision is to empower people and transform work, making it utterly unrecognizable, and its brand is based on The Human Experience at work.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

Payrix

FEBRUARY 4, 2025

Terms related to card acceptance Acceptance marks Signifies which payment brands are accepted at a merchant location and provides the cardholder with information on where his or her card can be used. Youve come to the right place. This blog post is your ultimate guide to understanding the most used payments terms today.

Payment Services 147

Payment Services Merchant Services Payment Solutions Payment Methods 147

Buffer Resources

JUNE 14, 2023

What did make them different was how they communicated their work. At its core, that’s what personal branding is – the cumulative efforts to communicate an individual’s work. In this article, we’ll walk you through a step-by-step framework for building your personal brand.

Branding 29

Branding Social Media Systems Review Consulting 29

User Pilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. Respond.io – best customer communications software for B2C companies.

Communication 105

Communication Software Review Software Management 105

SaaStr

MARCH 18, 2025

” This distributed structure created intentional communication patterns that might not have developed in a single office. It normalized virtual collaboration from day one and allowed the company to tap into global talent pools rather than limiting hiring to specific geographies.

Scale 191

Scale Sales Hiring Scaling Headcount 191

The Daily Egg

FEBRUARY 4, 2021

Basecamp is a complete solution for project management and team communication. The software is branded as an “all-in-one toolkit for working remotely.” It’s a centralized workspace for businesses to stay organized, manage projects, and more. Basecamp has been around for 22 years and counting.

Software Review 304

Software Review Communication Branding Software 304

SaaStr

SEPTEMBER 3, 2023

As CMCO, Luca Penati leads marketing and communications worldwide, leveraging the success of BEE’s visual builders across many industries and more than 180 countries. With BEE, teams and organizations of any size can experience an easy, fast way of creating engaging content for their internal and external communications needs.

Consulting 274

Consulting Communication Startup Branding 274

Tom Tunguz

JANUARY 23, 2020

Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. A strong brand is the lagging indicator of having built trust. That's why Apple's brand is worth about one-quarter of their market cap.

Software Review 279

Software Review Technical Review Software Marketing 279

Buffer Resources

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Hailley Griffis , Head of Communications and Content, agrees that sharing a peek behind the curtain of how you work can resonate.

Social Media 126

Social Media Entertainment Education Branding 126

User Pilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

User Pilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Branding 111

Branding Market Segmentation AI Search Education 111

The Daily Egg

APRIL 11, 2019

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Text marketing creates a branded ecosystem […] The post Want 98% Open Rates?

Sales Funnel 276

Sales Funnel Marketing Communication Branding 276

Tom Tunguz

MARCH 3, 2020

Internal Comms: often forgotten, but important because every employee sells the business and contributes to the brand. Community: how vibrant is the customer community? Communication: how effective is the lifecycle marketing effort to existing customers? Content: the capability to produce content. Social: social media.

Underperforming Technical Team 340

Underperforming Technical Team Marketing Scale Social Media 340

SaaStr

OCTOBER 26, 2022

AI-powered communication is helping people improve the quality and impact of their communication. For Grammarly, communication is a large market because it’s relevant to everyone. This fact made it clear to Grammarly that their technology will help enterprises save money lost to ineffective communication.

Enterprise 262

Enterprise Scale Sales Communication 262

SaaStr

FEBRUARY 23, 2022

In this special SaaStr Annual presentation, Thomas shares how async communication improves the work experience, enhances company culture, and builds a better business. To understand async (asynchronous) communication, it’s important to first define its opposite; synchronous communication. Communicate Publicly.

Scale 278

Scale Company Culture Interviewing Communication 278

SaaStr

FEBRUARY 4, 2022

At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast. Your job is to communicate the CEO’s vision. Keeping that open line of communication between you and your CEO for all topics is key to successful alignment.

Scaling 263

Scaling Marketing Management Branding 263

SaaStr

AUGUST 15, 2024

You want to quickly create and communicate a compelling vision and mission that everyone buys into and underline that mission with a clear and concise strategy. You’ll tie your company-wide and department-level objectives to that strategy and regularly communicate key results to assess how the strategy is performing. It’s debatable.

Scale 314

Scale Sales Hiring Scaling Innovation 314

SaaStr

NOVEMBER 10, 2023

At this year’s SaaStr Annual, Adobe’s Chief Strategy Officer and Executive Vice President of Design & Emerging Products, Scott Belsky shares the 5 waves of change we can expect from AI in creative spaces and how this will change how brands of all sizes will create and deliver content at scale. Social media teams. Will there be fewer?

AI 321

AI VP of Engineering Social Media Generative AI 321

TechEmpower SaaS

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Communication/Forums Are there discussion forums? What’s the state of the relationships that brings you that data? What’s the state of those systems? Commenting?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

DECEMBER 4, 2021

If you create too many team silos, your RevTech may be disjointed as teams aren’t communicating as seamlessly. In addition, sales must leverage a variety of communication and outreach tactics, including phone, email, SMS, social media, etc. Communicate clearly with them and provide the right tools to help. Key Takeaways.

Scale 290

Scale Sales Hiring Social Media Technology 290

SaaStr

SEPTEMBER 23, 2021

A few titles that IMHE are flags: “VP of Product Marketing” or “VP of Corporate Marketing” or “VP of Communications” for a VP of Marketing job. Corporate Marketers know how to expand your brand. These folks rarely have any idea how to do demand gen, ABM, growth hacking, etc. Trust me.

Sales Hiring 328

Sales Hiring Sales Recruiting Growth Hacking Product Marketing 328

Buffer Resources

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.  The latter is a particularly great strategy on Threads, where niche communities are often ready to lend a hand.

Social Media 114

Social Media Trends Branding Engagement 114

SaaStr

OCTOBER 19, 2022

Like any partnership or business venture, being a founder or co-founder takes a lot of communication and planning upfront to increase the likelihood of success. It’s best to communicate as much as possible with your partner(s) as soon as possible. The last thing you want is to argue or split things up with your co-founder.

Scale 328

Scale Venture Capital SaaS Acquisition 328

SaaStr

JULY 6, 2022

Front is a communication hub that helps teams work better with customers. The app connects all communication channels (social media, email, live chat, etc.) A weak point they found was communication, particularly with email. So how can you break into the market successfully? And so, the idea for Front was born.

Enterprise 264

Enterprise Sales Hiring Social Media Communication 264

Buffer Resources

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. What problems were you trying to solve?

Social Media 114

Social Media Business Leadership Sales Hiring 114

SaaStr

SEPTEMBER 25, 2023

Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together. This is often the result of unclear communication and siloed planning and work practices.

Enterprise 290

Enterprise Marketing Sales SaaS 290

User Pilot

OCTOBER 10, 2024

The survey also allows for basic customization, such as branding colors. The purpose of these questions is to help Slack understand how you will use the platform—whether it’s for a small team project or an entire company communication hub. What can you learn from Slack? Slack’s onboarding is streamlined and user-friendly.

Onboarding 105

Onboarding SaaS Software Communication 105

SaaStr

JANUARY 18, 2023

Lesson 8: Win on brand. You have to win on brand. A well-developed brand can communicate a company’s values and appeal to customers who align with those values. Think about the specific customers you want to target and how you can effectively communicate with them. Consider the audience you can build for.

Scale 246

Scale Underperforming Technical Team Scaling Interviewing 246

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. In a world where customers can readily switch brands, all companies need to invest in customer relationships and the best way to do that is to shift to conversational relationships. These apps make communication feel friendly, quick, easy, and even fun.

Scale 290

Scale Scaling Engagement Branding 290

SaaStr

FEBRUARY 1, 2024

Because they are now trying to serve multiple audiences, marketing complexity grows and the marketing team had to evolve to be able to communicate the value prop in a new and different way. They said they wanted to build out their brand right away and wanted to know if it was wise to invest in the brand. Kady said no.

Scale 280

Scale Scaling Sales Hiring Marketing 280

SaaStr

NOVEMBER 12, 2021

There are a number of reasons why distinct epochs exist: customer growth, diminishing returns with each new partner, increased competition between partners, product complexity, and brand awareness. . Customers will be bombarded with your brand and your culture even when you’re not in the room. . So what should you be focused on?

Sales Recruiting 305

Sales Recruiting Sales Technical Support Onboarding 305