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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.

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How SMB Digital Brands Can Win the Best Talent

FastSpring

If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent?

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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. Finally you have great customers and traction — but you can’t afford to hire all the people you need to meet their needs. True in B2C too of course.

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53 Questions Developers Should Ask Innovators

TechEmpower SaaS

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning?

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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag. If you joined a startup at $2M and wanted to get to $6M with reps doing $400k, that VP of Sales would need to hire ten reps. 90% of the time, sales falls when a founder steps out of it.

CTO Hire 209
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80 Founders Share The Moment They Knew … When They Really Had Something

SaaStr

Hard to see when your brand is coming into its own. ” — Jason Riedel, founder/CTO of Aspireship. “When on New Year’s Eve, customers kept sending us signed contracts.” “When customers get back $100k’s in minutes and want to pay us more” — Kanat Bekt, founder/CTO, SupplyPike.

CTO Hire 347
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10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress

SaaStr

These are all full-time jobs by $1m ARR. Fixing it yourself becomes the biggest time sink and excuse for not hiring there is. You end up spending all your time backfilling roles you should have hired. And even worse, you often sort of give up trying to make the hire. And hire against it. More here.