Remove Branding Remove Customer Success Remove SaaS Payments
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many infrastructure as a service companies do this. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand.

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Annual Contracts: Maybe Not All They Are Cracked Up To Be

SaaStr

I felt like when I was a SaaS CEO and had to go profitable, they helped saved my rear. But as time has gone by, and I’ve worked with more SaaS companies, I’ve also seen the downside of annual contracts at many start-ups as well: Annual deal collections can be tough for start-ups. Big customers will want to pay annually.

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The Ultimate Guide to Software Customer Churn

Stax

That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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Solving the number-one blind spot in customer success

SaaStr

The promise at the heart of the SaaS business model has always been that by sacrificing relatively large one-time payments, you’d maximize revenue over the long-term lifetime of the customer. In four letters, the promise of the SaaS model is CLTV (Customer Lifetime Value). The Customer Success Paradox.

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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Are you looking for a merchant of record that will partner with you to grow your SaaS business?

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How to use landing page sales funnels to convert more visitors

Unbounce

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. A landing page funnel guides potential customers through your sales process. It’s a series of steps designed to convert visitors into leads and eventually into paying customers.

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Brex then scaled its payments business quickly.

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