The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO
SaaStr
JANUARY 26, 2025
Attentive spent months with brands, consumers, and regulators to crack this. This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. The result? Black Friday playbook) 3.
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