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How SMB Digital Brands Can Win the Best Talent

FastSpring

Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. How to leverage community involvement and content to punch above your weight.

SMB 107
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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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Top 10 Unexpected Learnings from Scaling Wiz From $0 to The First $100M ARR with founding CRO Colin Jones and Sam Blond

SaaStr

Rather than seeing this as a liability, Wiz leveraged it as a strategic advantage — even in its sales team. ” The founders’ deep technical expertise from their previous company (Adallom, which sold to Microsoft) allowed them to engage with security practitioners as peers rather than vendors. .”

Scale 188
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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. I was a local sales manager or regional manager.

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CRO Confidential: Principles that drove Wiz’s $0 to $100M Journey with Wiz CRO Colin Jones (Pod 665 + Video)

SaaStr

Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. Employees are the brand Every employee at your organization is the brand. How they conduct themselves, engage, market the brand, and set a tone, reflect on the brand.

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Build Customer Loyalty in the First 30 Days

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This could mean speaking engagements, guest posts, or industry panels.

Scale 113
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The Most Frequent Mishire in Startups

Tom Tunguz

The question facing founders recruiting marketers is: which is the most important to prioritize? Marketing expertise falls into three segments: product marketing, demand generation, and brand marketing. Brand marketers are the third type of marketer who develops the market’s awareness of a company.

Scale 255