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LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Buffer Resources

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. They’re not there for entertainment — they’ve logged on to level up their careers. 

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Sustainability In Marketing: Leveraging Compounding Channels For Long-Term Growth with Demandwell and Exit Five (Video)

SaaStr

Dave Gerhardt, Founder at Exit Five, Betsy Koliba, Head of Customer Growth at Demandwell, and Shauntle Barley, Director of Marketing at Demandwell, share strategies to compound channels for long-term growth by leveraging brand, SEO, and community to drive sustainability.

Scale 49
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How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide

Buffer Resources

Many people still use the platform to follow brands, engage with their content, and discover new products. This puts a face to their brand, helps them lean into trends, and stay original. It’s entertaining and relatable for the viewers watching. The Facebook algorithm loves authentic content that drives engagement.

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Mark-to-Market Rounds - What Will Your Startup's Strategy Be?

Tom Tunguz

How might the brand of the leading investor bolster the startup’s market presence? As passive venture investing continues to grow and venture dollars swell and swirl, each startup will need to define their own strategy of whether to entertain mark-to-market rounds and at which terms.

Startup 261
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How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Buffer Resources

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

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Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)

SaaStr

But when none of them offered a good deal, Mailchimp walked away, convinced they wouldn’t entertain any more talks on acquisition. The Brand, the Breaking Point, and the Bootstrapping. Mailchimp has always garnered attention and interest with its off-the-wall, standout branding strategy.

SMB 253
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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. But it’s not just entertainment that people are looking for. Getting social media right isn’t easy, but increasingly it does more than simply increase brand awareness.