SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. If you hire someone to do the first sales, you’ll never understand it yourself. When you go to hire your first sales rep, hire 2. 50% of the job for a VP is recruiting. At least, not until you have a brand. More here.

Sales Hiring 313

Sales Hiring Sales Recruiting Interviewing Engineering 313

SaaStr

SEPTEMBER 27, 2023

From $1m in ARR, and Then Forever After: Recruiting Great VPs. Later, once you have a brand, you’ll be competing with Hot Startups nipping at your heals for top VPs. You need to learn to become great at recruiting. Why is my sales team less efficient at $20m ARR than at $2m in ARR? This challenge never ends.

Sales Recruiting 284

Sales Recruiting Sales Hiring Startup Scale 284

SaaStr

JUNE 2, 2023

Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. Employees are the brand Every employee at your organization is the brand. How they conduct themselves, engage, market the brand, and set a tone, reflect on the brand.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale Branding 261

Tom Tunguz

FEBRUARY 4, 2019

Every prospect championing a software purchase will be asked by the opponents of the sale and decision-makers : “Who else is using the software?” And the best way to fight the inertia in sales is to equip your champions. A great customer logo slide is like a bank account. Great brands attract other great brands.

Sales Recruiting 247

Sales Recruiting Banking Branding Software 247

SaaStr

MARCH 22, 2022

This requires effort from your entire organization, and Handshake VP, Employer Partnerships Jessica Peluso outlines some changes that you can make to your brand, and your application, interview, and offer process that will help find the talent you are trying to attract and hire. Below is the transcript of Jessica’s session.

Sales Hiring 261

Sales Hiring Sales Recruiting Scale Sales 261

SaaStr

SEPTEMBER 6, 2022

Think about it — who else is so invested in your long-term success? If they’ve bought 7%, 10%, 20% of your company (with no exit on the horizon) … they’re pretty invested personally. They have a good incentive to recruit almost as hard as you do, and network a lot to help you. Your VCs are.

Sales Hiring 288

Sales Hiring Sales Recruiting Investment Acquisition 288

SaaStr

DECEMBER 28, 2019

Enough with the excuses for not having hired your real VP of Sales, or that VP of Engineering, or whatever. Hire a real recruiter. Hire more sales reps in the areas where they are profitable. But in 2017, brands matter more than ever. Invest in Your Brand and Customer Marketing. Not in April. Not by June.

Part-Time VPE 325

Part-Time VPE Sales Hiring Scale Sales Recruiting 325

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. They put a face to your brand and underscore a commitment to the customer’s success.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. 20 VCs do come to me to invest in the company now. Jyoti Bansal: Let’s switch topics to sales.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: I can leave my horrible sales job making $240k OTE and be a solopreneur. You can listen to the full podcast here. #1:

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

Incredo

MARCH 11, 2020

You don’t want them to learn a brand new CMS as this will delay updates and you’ll be wasting time. Organizations that focus on memberships on their website can use this to build a membership website. Even industries that found it too informal or unprofessional to use a couple of years ago, are now heavily investing in it.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

The Angel VC

APRIL 1, 2017

At the excellent SaaStr Annual 2016 conference about a year ago, a very experienced SaaS CEO said on stage that an internal recruiter can be a startup CEO’s secret superpower. Being willing to invest in an internal recruiter or talent manager (or more broadly, an HR person) early on requires pretty big balls a lot of confidence.

Sales Hiring 168

Sales Hiring Sales Recruiting Startup Software Review 168

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 140

Branding Startup Software Sales Recruiting 140

SaaStr

APRIL 7, 2022

We took the series A, interesting enough, the first executive hired by, thanks to the sales coaching, actually was marketing. Luciana: I had been telling people that the inflection point came when Accel invested, but I guess it was market and product and all that good stuff. We do have a network of recruiters. Luciana: Right.

Sales Hiring 274

Sales Hiring Scale Sales Recruiting Outsourcing Services 274

SaaStr

JULY 8, 2020

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. You have two partners and one or two other investing?

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210

SaaStr

JULY 1, 2021

We work with brands across the industry, like IBM, Disney, Intuit, Microsoft to help them build better products to understand what their users are doing. I want to come be your VP of sales and, you’re going to meet me for the first time. If they’re saying, “Hey, this thing in recruiting is really messed up.

VP of Engineering 293

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 259

Merchant Services Scale Sales Recruiting Sales 259

Neil Patel

FEBRUARY 17, 2021

They can help humanize your brand and, ultimately, boost sales. There’s no corporate sales message with an employee spotlight. Just authentic brand storytelling that shares what makes your company stand out. Boost Your Recruitment Strategy. The kind of talent that takes your company’s sales to the next level.

Sales Recruiting 141

Sales Recruiting Sales Hiring Social Media Sales 141

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. In a nutshell, it’s any type of marketing that requires an immediate response with the primary goal of getting a return on your investment as soon as possible. You must employ marketing strategies that work.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

Sales Hacker

DECEMBER 5, 2023

Writer is an AI writing tool that helps teams write in the same tone and style so that all of the company’s communications are consistent and representative of the brand. Tips for recruiting the best possible team members and how patience factors into that. 31:07) A consultative sales process and messaging considerations. (36:56)

Sales Recruiting 126

Sales Recruiting Enterprise AI Banking 126

Sales Hacker

JANUARY 28, 2021

That idea might sound crazy, but it’s actually part of a new trend sales organizations are using to hit their revenue targets. Social selling is a way for sales professionals to use social media platforms to connect with prospects and start building relationships. LinkedIn Profile Tips for Sales Reps.

Sales Recruiting 130

Sales Recruiting Technical Review Sales Hiring Software Review 130

SaaStr

APRIL 23, 2019

And can you talk a little bit about touching on the hiring point, because you did say that you focused a lot on talent, and recruiting. And coming from Brazil without a big network in Silicon Valley, un-launched, without a website, it was actually really hard to recruit the first ten people. And it’s very helpful. Anu: Got it.

Sales Hiring 214

Sales Hiring Sales Recruiting Scale Payment Methods 214

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

Scale 103

Scale Engineering Acquisition Scaling 103

OpenView Labs

DECEMBER 16, 2019

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. In my experience both as a salesperson and as a recruiter, it’s primarily been four things: They want the work they’re doing to matter to them. How to build a magnetic brand.

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Sales Recruiting Sales Hiring Scale Trends 53

SaaStr

JULY 4, 2019

Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace. It is hard.

Sales Hiring 217

Sales Hiring Scale Engineering Sales Recruiting 217

Sales Hacker

NOVEMBER 4, 2020

I was the new Vice President of International Sales & Managing Director for a work management software company called Wrike. Starting Your International Sales Team. The key to starting an international sales team is having the right people in your landing team. A mercenary is driven by the sale.

Sales Hiring 126

Sales Hiring Scale Sales Recruiting Sales 126

Intercom, Inc.

APRIL 25, 2019

Given that the primary metric we measure growth in is revenue, it follows that sales feels growth more acutely than almost any other function. As the Senior Vice President of Sales for Pipedrive , she’s currently responsible for building nimble sales teams who drive sustainable revenue.

Scale 136

Scale Sales Hiring Sales Recruiting Scaling 136

Incredo

NOVEMBER 21, 2019

Software to track analytics, transfer payments, manage inventory, create videos and for many other things. You will never again worry about investing thousands of dollars in paid ads and receiving nothing. If sounds like this topic can help you generate more SaaS sales with less risk, we are starting!

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster. Would you immediately talk sales in their face?

Sales Recruiting 145

Sales Recruiting Social Media Advertising Underperforming Technical Team 145

SaaStock

FEBRUARY 14, 2019

Meet Our Speakers… Patrick Arippol, Managing Director of Early Stage Investments, DGF Investimentos. He is leading DGF Investimentos’ specialized early-stage investment group – DGF Inova. Starting as VP of Sales, in less than two years he became CEO. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time? What this means for you.

Sales Hiring 134

Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 134

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Want to learn more about how to build your brand and sell more products in a non-spammy way?

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

SaaStr

JULY 15, 2022

Jason Lemkin: Yeah, I think if you ask how applicable is SEO, programmable is maybe a different question, but I tell you every single SaaS company I have invested in or worked with that has made a commitment to building at least one high quality piece of content per week has seen significant ROI from SEO over a period of months or a year.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Sales Hacker

SEPTEMBER 30, 2020

Companies were growing their sales organizations and bringing in more revenue. Companies everywhere have frozen their hiring and laid off workers — with sales reps often among the first to go. I’ll be honest: as the leader of a sales-focused recruiting company, this has been tough for me and my team.

Sales Hiring 126

Sales Hiring Scale Sales Recruiting Sales 126

Tom Tunguz

SEPTEMBER 30, 2014

I met a founder a few days ago who captured the idea of building brand equity really well. He said something along the lines of, “Every time we provide a magical experience to a customer, we invest in our brand equity. Brand equity is important because it can become a significant part of a company’s value.

Sales Recruiting 113

Sales Recruiting Startup Branding Acquisition 113

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. Meghan Gill | VP of Sales Ops @ MongoDB. FULL TRANSCRIPT BELOW.

Sales Recruiting 155

Sales Recruiting Sales Hiring Scale Sales 155

Sales Hacker

SEPTEMBER 8, 2022

One of the oldest truisms in sales is that recruiting new clients costs more than retaining them ( five to 25 times more costly, depending on the industry). More than ever, customer success teams must be in complete lockstep with their sales teams—both should treat any renewal as a joint effort and success. Put the buyer first.

Sales Recruiting 133

Sales Recruiting Technical Review B2B Benchmarks 133