Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Solutions Payment Services 139

User Pilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Social Media Advertising Technical Review 105

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? In fact, the run-up to the holidays is a perfect time for any service-based business to find customers and start the new year on a profitable note.

Marketplace as a Service 118

Marketplace as a Service Social Media Business Underperforming Technical Team 118

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

Technical Review 222

Technical Review Underperforming Technical Team Customer Support Marketplace as a Service 222

OPEXEngine

MAY 18, 2021

In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS Metric #1 – Annual Recurring Revenue (ARR).

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaStock

FEBRUARY 14, 2019

He dropped out of Stanford Graduate School of Business and then co-founded LeaseExchange, an online marketplace for equipment leasing. In 2016, André joined Superlógica Tecnologias, a management system designed to service small businesses with a recurring revenue model. Aaron Ross is a name many would be familiar with.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. Use Social Media to Build Your Fitness Brand. Where do you start?

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. brand awareness reach.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Branding 97

Branding Marketplace as a Service Social Media Engagement 97

SaaStr

JULY 22, 2019

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. But one thing that we did really successfully in the early days was establish an incredible brand. When we started out, we built the company purely as a SaaS company.

Scale 234

Scale Scaling Sales Hiring Underperforming Technical Team 234

SaaStr

JULY 11, 2019

TaskRabbit I ran for almost a decade, and then we sold it to Ikea, the global furniture brand in 2017, and so now I spend my full-time job as an investor looking at early stage tech companies. It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid.

Scale 154

Scale Marketplace as a Service Sales Recruiting Scaling 154

SaaStr

NOVEMBER 6, 2019

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. Category and brand marketing fundamentally drives growth—arguably in a much more sustainable way than traditional methods.

Scale 136

Scale Sales Recruiting Marketplace as a Service Forecasting 136

Hitenism

DECEMBER 26, 2016

In a crowded market, you don’t win with marketing, you win with brand. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. In a self-service SaaS, you rely on customer success drip emails to generate your upgrade revenue.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

User Pilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? What other SaaS companies use the North Star Metric and how can you find yours? In this article, I'll go over what the North Star is, why this metric matters, and how to find yours.

B2C 98

B2C Metrics B2B Retention 98

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Adam Risman: Andrew, welcome to Inside Intercom.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

FastSpring

JULY 14, 2020

Once affiliates join your program, it is important to learn what suspicious activity looks like and keep an eye out for metrics that are questionable. Want to learn more about growing your business with the support of a full-service ecommerce partner and an affiliate program? Monitor Activity.

Payment Methods 148

Payment Methods Sales Recruiting Payment Services Marketplace as a Service 148

Neil Patel

MAY 20, 2021

Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

Business 145

Business Social Media Marketplace as a Service Advertising 145

Intercom, Inc.

NOVEMBER 14, 2019

As a brand new company, you might engage in plenty of initiatives that are inherently un-scalable – because there’s no better way to nurture customer love than through a personal relationship. Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” We love you.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Intercom, Inc.

NOVEMBER 7, 2018

With more and more people expecting real-time service, if you’re not communicating real-time with your prospects, your competitors are and they are stealing your leads. In a crowded marketplace, a relentless commitment to the customer’s experience can be your strongest differentiation. Make customer handoffs invisible.

Technical Review 161

Technical Review Marketplace as a Service Systems Review Customer Success 161

Intercom, Inc.

NOVEMBER 30, 2021

Here’s an example of key goals and metrics to consider. so here are five top conversational support tools as reported by the world’s largest and most trusted marketplace, G2: Intercom. The real value support software offers is in the approach it enables and how it impacts the customer and team experience. Analytics: Heap.

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249

Stax

APRIL 3, 2025

Its the third-party service that serves as the link between the payment gateway, acquiring bank, and issuing bank or card network. That said, lets dive into the different types of eCommerce payment solutions: Hosted payment gateways Hosted payment gateways are provided by a payment service provider (PSP).

Payment Methods 88

Payment Methods Merchant Services Payment Solutions Payment Services 88

How To Buy Saas

FEBRUARY 27, 2021

The best thing about SEMrush is that they offer a high-quality service to their users; they are accurate and provide regular program updates that enhance the user experience, capabilities, and success ratio online. Growth Metrics Semrush Database Growth VS. Keywords Now Has Largest Database 2 Billion VS 20 Billion. 2018 V/S 2020.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 171

Payments Merchant Services Payment Solutions Payment Services 171

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. Affiliate networks work as a marketplace for affiliate programs. Affiliate networks can connect you to hundreds—even thousands—of brands. What is an Affiliate Network? Networks can vary widely.

Merchant Services 140

Merchant Services Payments Payment Methods Marketing 140

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. TikTok offers five different kinds of ad products: In-feed ads Branded hashtags Top View ads Branded effects Brand Takeover. Many small businesses find in-feed ads get the best results.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. NP Digital Marketing Services.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Buffer Resources

MAY 8, 2024

As a creator or influencer, I’m willing to bet a good chunk of your content involves sharing products, tools, and services you love. In influencer affiliate programs, a creator or influencer earns commission from products or services sold via a unique tracking link or discount code. 

Merchant Services 110

Merchant Services Payments Payment Services Payment Methods 110

Neil Patel

SEPTEMBER 25, 2020

They’ll teach you how to grow a community around your brand and engage followers. It’s essential that you track your social media performance using the right metrics. 95% of the most successful B2B marketers use metrics to measure content performance. Measuring the ROI of Social Media Marketing Consulting Services.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Neil Patel

JANUARY 25, 2021

million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. After query matching occurs, the search engine determines listing rank by aggregating eight definitive score features : Quality of Listing Score: This metric establishes how well a listing converts. With a reported 3.68

Payment Methods 135

Payment Methods AI Search Artificial Intelligence Social Media 135

User Pilot

JULY 24, 2023

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? SmileBack is a feedback app designed for helpdesk solutions so you can evaluate your customer support services effectively. As of 21 July 2023, there are 1,503 integrations in the Zendesk marketplace.

Marketplace as a Service 97

Marketplace as a Service AI Search Social Media SaaS 97

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Overall, balance storytelling and metrics. Let’s take a look at the statistics. Entertaining Videos. Partner With Influencers.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Neil Patel

APRIL 5, 2023

Spying on your competitors can strengthen your position in the marketplace, but not without having three crucial factors in play: First, what are you looking for? Google Alerts Google Alerts is a free service offered by Google to keep you up-to-date on the latest news, conversations, and web content.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

Neil Patel

APRIL 16, 2021

They’re commercials between 10 and 30 seconds long, and you can use them for any marketing campaign, from promoting brand awareness to hyping up a new product. You don’t need to sell products on Amazon to use this service, either, which makes it accessible for more businesses. Finally, think about your brand. Let’s take a look.

Consulting 127

Consulting Marketplace as a Service Advertising Branding 127

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Neil Patel

APRIL 20, 2021

Public speaking is another way to establish your personal brand and build a loyal following. Until that happens, you’ll find it difficult to sell your actual products or services. Instead, it also sells itself as a brand. Most people and companies think products and services sell because of their great features.

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. Most advanced SaaS brands optimize this journey according to pre-planned triggers and actions.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111