article thumbnail

How, When and Why to Launch a Second Product: A Deep Dive with Dharmesh Shah, CTO Hubspot

SaaStr

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Brands are even more powerful in SaaS than we ever thought — but they can also box you in a bit. 4) What’s “material” in a second product?

New CTO 264
article thumbnail

Product-Led Growth: Panacea or Boondoggle? with AgentSync Co-Founder & CTO Jenn Knight and OpenPhone Co-Founder Daryna Kulya (Pod 538 + Video)

SaaStr

Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. . Both brands also understand that as their products and services evolve, their sales motion must evolve as well.

New CTO 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SMB Digital Brands Can Win the Best Talent

FastSpring

Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. And some people really value brand names. Lizzie, welcome to Growth Stage.

SMB 102
article thumbnail

Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. cto , infotech , innovation , product , project , saas

article thumbnail

53 Questions Developers Should Ask Innovators

TechEmpower SaaS

The conversations are interesting and varied because they’re about new, exciting, different things. Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Where do you stand on your brand?

article thumbnail

80 Founders Share The Moment They Knew … When They Really Had Something

SaaStr

Hard to see when your brand is coming into its own. ” — Jason Riedel, founder/CTO of Aspireship. “When on New Year’s Eve, customers kept sending us signed contracts.” “When customers get back $100k’s in minutes and want to pay us more” — Kanat Bekt, founder/CTO, SupplyPike.

CTO Hire 347
article thumbnail

The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. Don’t be blinded by brands. Every month, the Net New Revenue dial goes back to $0. It’s just too competitive today. Everyone is. Much better.