Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual?
SaaStr
NOVEMBER 1, 2024
Nothing is a bigger headache in a Fortune 500 company that having to go back to procurement every single month to get an invoice approved. At least until you have a dominant brand, remove friction from sales. Once you have a brand that customers trust, more will prepay annually. Think about yourself as a consumer.
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